Interior Define's new television advertising campaign invites customers to create and customize their perfect sofa.
CHICAGO – Customizable furniture company Interior Define has launched a new ad campaign with a theme of Don’t Just Dream It, Define It, which encourages customers to take charge of their own design choices.
“By definition, Interior Define doesn’t limit your dreams; we allow you to define your perfect sofa without limits,” said Jill John, Interior Define chief customer officer. “Launched earlier this month, our newest connected TV campaign shows just that. A customizer looks at a blank space, dreaming up all the ways she wants to decorate it.”
Improve Your Digital Ad Campaign Strategy With Quality Score
I've previously explained how return on ad spend (ROAS) can help indicate how a digital ad campaign contributes to sales. But you will need more than ROAS if you are deciding which other campaigns deserve further investment. Otherwise, you can be shooting blind on what campaigns to improve.
Well, the "more-than-that" metric you need is called a quality score. A quality score is a rating index that reflects how well the digital media for your campaign is being received. Reviewing it alongside ROAS can provide a quick picture of a digital ad group or campaign performance, helping you see where improvements are needed.
Covered California launches new enrollment period, ad campaign alongside American Rescue Plan
SACRAMENTO, Calif. (KTXL) – Even in the middle of a pandemic, health insurance in California is getting cheaper, thanks to President Joe Biden’s American Rescue Plan.
Covered California says this is the biggest expansion of the Affordable Care Act since it launched in 2014 and they want more uninsured Californians to get covered.
“There’s about 1.4 million Californians right now, getting financial health through Covered California,” said Covered California’s Executive Director Peter Lee. “On average, they’re going to see premiums drop automatically on May 1 about $200 per household.”
Gopuff Debuts Largest Ad Campaign Ever Following New Round of Funding
Don't miss The Business of Marketing , a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in .
Bloomberg - Are you a robot?
Jay-Z's Cannabis Line Monogram's Ad Campaign Inspired by Slim Aarons - Variety
The late Slim Aarons was known as a photographer of the very rich and very white. The mid-century shutterbug became synonymous with pictures of the high society wealthy in extravagant settings of opulence including poolside mansion parties, ski resorts and more.
Now, Jay-Z is turning those portraits on their heads in a new ad campaign for his cannabis line Monogram.
Shot by Hype Williams at the famed Frank Sinatra House in Palm Springs, the campaign features new takes on Aarons’ most well-known photographs, “Keep Your Cool,” “Desert House Party,” “Poolside Glamour” and “Leisure and Fashion.” Styled by Highsnobiety fashion director Corey T.
Bed Bath & Beyond launches new ad campaign - Home Furnishings News
UNION, N.J.— Bed Bath & Beyond has embarked on a new ad campaign focused on making it easy for consumers to feel at home.
The goal of the campaign is to cement the 50-year-old retailer’s authority in the $180 billion home market, an oft-stated goal of the retailer’s comprehensive growth strategy.
“For the past 50 years, we have made it easy for people to feel at home,” said Cindy Davis, executive vice president and chief brand officer of Bed Bath & Beyond and president of Decorist, in a release. “To learn even more about our customers, we recently conducted a study and discovered that a large majority (69%) of Americans agree that their home impacts their overall happiness.
Charlie Bigham's launches £3m multimedia spring ad campaign - betterRetailing
Premium ready meal brand Charlie Bigham’s has launched its latest spring advertising campaign with a £3m investment.
The “obsession is my secret ingredient” campaign aims to drive awareness about the brand’s commitments to high-quality ingredients and cooking methods.
It includes digital, print, social media and on-pack material, as well as radio and podcast adverts recorded alongside TV presenter Richard Osman.
Premium Preserves Brand Bonne Maman® Launches First U.S. Digital TV Ad Campaign
Bonne Maman is pleased to announce its first-ever U.S. digital TV advertising campaign, "Made simply, with love", launching in eight major markets across the country this month.
Broadcast via digital TV channels, YouTube, and Facebook in key markets across the country, "Made simply, with love" celebrates the core values and traditions upon which Bonne Maman was founded: bringing loved ones and family together with delicious recipes.
Showcasing Bonne Maman's hallmark preserves made with only the finest natural ingredients and highest quality fruit, this first foray into digital TV video advertising represents one arm of the brand's fully integrated 2021 marketing campaign.
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