The Office of the Director of National Intelligence is planning an ad campaign to brand and market the intelligence community.
The "One IC" campaign will focus on how the 18 intelligence organizations fall under the common umbrella of the intelligence community campaign, Lori Welch, the Chief of Emerging Talent in the Human Capital at ODNI, said at an April 8 FedScoop event.
"People know the FBI. They know the CIA," she said. "But there are 16 other elements, and together, we're one."
Tourism Australia launches $3m ad campaign to woo Kiwis – Australian Aviation
Tourism Australia has launched a new $3 million campaign to encourage New Zealanders to take advantage of the trans-Tasman bubble.
The 'Be the First' adverts will run until June across TV, online, print, radio and on outdoor billboards.
It comes after Prime Minister Jacinda Ardern revealed on Tuesday that quarantine-free travel between the two countries would launch on 19 April.
The campaign will focus on Australia's food and wine, nature and wildlife. Tourism Australia estimated that in 2019, 1.4 million visitors from New Zealand spent $1.6 billion across the Tasman – or an average of $1,255 per visitor.
Hesitant About The Vaccine?
A new multi-media ad campaign to convince hesitant people to get their COVID-19 vaccine is coming to Milwaukee County on Monday, April 12.
The campaign, called "Authentic Voices," will feature Black and Hispanic Milwaukeeans, and those from other vulnerable populations, explaining why they've gotten their vaccines.
Mara Lord is chair of the Milwaukee-area vaccine communications and community mobilization efforts. She says they've been researching why people are vaccine hesitant, and conducting focus groups.
Amazon workers vote down Alabama union campaign - The Verge
Amazon employees at a Bessemer, Alabama warehouse have voted against unionizing the facility's roughly 5,800-person workforce.
The National Labor Relations Board (NLRB) announced that out of 3,041 potentially valid votes, 1,798 workers at the BHM1 fulfillment center had voted against joining a union, while 738 workers voted in favor. (The union had previously reported collecting a total of 3,215 ballots.) The eligibility for 505 ballots was contested, mostly by Amazon; because more than half the total votes opposed unionization, these challenged ballots were not opened.
FierceMadness winner GSK ViiV's Dovato collage campaign draws complete picture of people
People with HIV are more than their diagnosis, of course. However, GlaxoSmithKline's ViiV figured out a creative way to get that message across in its Dovato DTC campaign—and nabbed the #FierceMadness advertising competition title for 2021.
Not only popular with Fierce Pharma voters, the campaign proved effective. Total brand awareness, both aided and unaided, was up 59% in December along with online searches, which were up 60% year over year, according to ViiV's data.
U.S. Selective Service Registration Awareness Campaign Receives Best Ad Award
ARLINGTON, Va. , April 9, 2021 /PRNewswire/ -- The U.S. Selective Service System (SSS) was recently recognized by the Web Marketing Association, Inc. (WMA) as winner of the Internet Advertising Competition (IAC) award for Best Government Online Video campaign, Best of Show Online Video campaign for its public service announcements (PSAs).
"These PSAs are highly entertaining and informative," said Acting SSS Director Craig Brown . "My teenagers and their friends loved them." The campaign was conceptualized by former agency Chief of Staff Wadi Yakhour and developed and produced by Reingold, Inc., of Alexandria, Va. , under the direction of Christopher G. Cowen .
Digit Insurance launches first ad campaign featuring Virat Kohli
The campaign #SwitchToDigit with this 30-second ad comes ahead of the start of the IPL season In the ad, the company claims that Kohli along with 1.5 crore Indians have switched to Digit Insurance for their car, bike, health and travel insurance
Governor Cuomo Announces Statewide Launch of "Roll up Your Sleeve" Campaign and
Governor Launches "Roll Up Your Sleeve" Ad Campaign To Encourage New Yorkers From Hardest Hit Neighborhoods to Get Vaccinated
Statewide Ads Will Begin Running April 7
New Yorkers 16 Years of Age and Older Can Begin to Schedule Appointments and Get Vaccinated Beginning April 6
New York State Will Make Eligibility Universal Nearly a Month Earlier Than President Biden's May 1 Deadline
Governor Andrew M. Cuomo today announced the start of the statewide "Roll Up Your Sleeve" ad campaign to encourage all New Yorkers, especially those from neighborhoods where COVID was most devastating, to get vaccinated. The ads will be shown on television and online statewide beginning April 7. The ads were directed by Contagion screenplay writer Scott Burns, and shot at New York City's Columbia University Mailman School of Public Health.
Zillow's New Ads Highlight Two Sides Of The Moving Journey - Inman
On the heels of its 2021 Mover Report , Zillow has launched "To Move Is To Grow," a new digital ad campaign highlighting the emotional journeys of a homeowner weighing the risks of selling and a little girl moving to a new home. The ads will begin airing Wednesday with primetime placements on NBC alongside spots on HGTV, ESPN, Hulu, YouTube and Facebook.
The first ad, "Susans," illustrates the inner hopes and doubts of Susan, a homeowner who is considering placing her home on the market . Susan imagines herself as a CEO leading a board meeting with a series of other Susans, who all represent her feelings about selling.
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