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The Iowa caucuses might finally settle a long argument over what really works better for politicians: social media or TV?
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This wasn't an oversight. It was a strategy. From mid-August until late October, when her rivals were flooding the airwaves, Warren would remain dark on TV for 12 weeks. Her first ad on broadcast TV ran on Oct. 26, long after she had risen to the top of the field.
Perhaps surprisingly, it was the millennial candidate who went retro. Warren's campaign leaned heavily on a modern, digital-first strategy early in the campaign, believing that the traditional, broad-brush medium of television wouldn't be effective until later in the contest.
Other things to check out:
Chipotle Mexican Grill Launches 'TikTok Timeout' Ad Campaign - Restaurant News - QSR magazine
Analysis Reveals Key Facebook Ad Strategies of Trump Campaign | Social Media Today
Earlier this month, an internal memo from Facebook's former mobile ads chief Andrew Bosworth was leaked to The New York Times , in which Bosworth discussed the platform's role in the 2016 US Presidential Election.
In the memo, Bosworth largely dismissed the various controversies around Cambridge Analytica, fake news, Russian interference, etc. Instead, Bosworth attributed Donald Trump's 2016 election victory to one thing:
" So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.[...] He got elected because he ran the single best digital ad campaign I've ever seen from any advertiser. Period."
New Bloomberg ad blitz to run in 27 states | TheHill
The ads will run in nearly every Super Tuesday state, including California and Texas, the two states with the most delegates at stake on March 3.
The ads will also run in the Michigan, Wisconsin and Pennsylvania, the three "blue wall" states Democrats hope to win back from Trump in 2020.
And the ads will run in a variety of other general election battlegrounds whose primaries fall later on the calendar, such as Arizona, Florida, Georgia and Ohio.
And here's another article:
Ad campaign selling sadness, don't buy it The Northside Sun
Back in 2005, a now defunct travel company, Sky Travel, paid a psychologist to determine what is the most depressing day of the year in order to use that date in a marketing campaign to encourage people to book more beach vacations. The psychologist, Dr. Cliff Arnall, found that there were several factors pointing towards the third or fourth Monday of January as being especially gloomy for many people and thus a great time to make summer plans.
Dr. Arnall has explained that he hoped Blue Monday would act as a challenge to people, encouraging them to fight off the 'blues' that can follow the holidays and make new plans for adventures or start new hobbies. He has admitted, though, that it became a self-fulfilling prophecy. Turns out, if you tell people a day is going to be depressing and sad—it probably will be.
Aerosmith Stars In New Ad Campaign For Las Vegas - Blabbermouth.net
Las Vegas tapped into its roster of star-studded resident performers to showcase the destination in a way that Only Vegas can. AEROSMITH filmed their part during one of their "Deuces Are Wild" residency dates at Park Theater at Park MGM, while Christina Aguilera filmed her part on stage at Zappos Theater at Planet Hollywood Resort & Casino, where she performs her residency, "The Xperience" . Shania Twain , who also performs her "Let's Go!
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AEROSMITH recently extended its Las Vegas residency with 15 more dates in early 2020 due to "extraordinary demand."
Watch Bloomberg and Trump's Very Different Super Bowl Ads - The New York Times
By contrast, Mr. Trump's ad features relatively general themes and imagery of the president's rallies, with a narrator boasting about low unemployment and the military. The ad could be mistaken as a generic Trump campaign ad; it is not particularly yoked to the football game, nor does it contain the sort of creative or conceptual touches that distinguish expensive Super Bowl ads.
Yet with the president's flair for dramatics and the suspense of a great reveal, the Trump campaign said that it would be airing two different 30-second ads during the game, and that the second ad "will be seen by the world for the first time when it actually airs."
Trump campaign unveils Super Bowl ad touting the economy | TheHill
"America demanded change and change is what we got," the narrator says in the commercial, which was released on Thursday. "Under President Trump, America is stronger, safer and more prosperous than ever before."
The ad is intercut with news reports about wage growth and historic low unemployment numbers for Latinos and African Americans.
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Bloomberg's 60-second ad will run once and is estimated to cost his campaign $11 million, according to a report from The New York Times.
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