E-commerce has been growing by leaps and bounds in the last several years, and now the overall market is starting to take notice.
The e-commerce ecosystem is rapidly evolving thanks to advances in online payment processing and electronic payment technology, as well as the willingness of almost all merchants to accept credit cards online.
And while e-commerce's portion of the total share of the U.S. retail market is still relatively slim, nearly all of the growth in the retail sector now occurs in online sales.
Quite a lot has been going on:
A Guide to Payment Tokens for Ecommerce | Practical Ecommerce
Innovation in electronic payments has always balanced risk and convenience. Generally, a payment method that’s convenient for consumers is risky for merchants. The use of “tokens” can reduce that risk by protecting credit card details.
In this post, I’ll explain how tokens can secure payment transactions and databases — and improve your ecommerce business.
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A token is a representation of something else. In payments, a token represents a credit card number.
A glossary of ecommerce terminology – Econsultancy
The evolving nature of ecommerce means there's a continuous set of new trends, technology (and terminology) to get to grips with.
And then there's the basics that every marketer, ecommerce and digital professional should understand.
This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline. You'll find some of what's included here (and lots more) in Econsultancy's Ecommerce Best Practice Guide .
Spreading eCommerce Innovation With Nut Butters | PYMNTS.com
When Zach Fishbain and his now-wife, Val, were planning their shoes-optional wedding, they didn't outsource much of the unique event to anyone. "It was not your traditional wedding," Zach told PYMNTS in an interview. And, when the couple thought about wedding favors for their guests, they knew they couldn't fall short and offer them generic gifts.
Val was already making some homemade peanut butter using the Vitamix blender that she had received from her bridal shower. And they came up with the idea to make the peanut butter their wedding favor, cranking out 50 pounds of the product and packaging it into little jars. "We could only make like a few pounds at a time," Zach said. As soon as they finished preparing the peanut butter, they thought, thank goodness we don't have to do this again .
Other things to check out:
Pros and Cons of an Owned Ecommerce Website for Small Sellers
The idea of what a small business looks like has dramatically changed thanks to the proliferation of the internet. Ecommerce has leveled the playing field by making it so that small businesses are no longer confined to brick-and-mortar locations.
Today's small business has a complex online presence that makes it possible to reach more customers in more ways. From branded websites and virtual marketplace storefronts to targeted social media ads and influencer marketing, the rapidly evolving nature of ecommerce has enabled even the smallest businesses to effectively and efficiently reach a broader audience.
Heard at NRF:Contradictory conversation from ecommerce tech vendors
At the National Retail Federation conference held earlier this month in New York City, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like "connected" and "unified."
NRF's Digital Council (composed of retail CIOs, heads of digital, and similar positions, as well as tech providers) discussed several hot-button terms during their meetings. Hearing from them underscored for me that even these very savvy business leaders are frustrated by the constant onslaught of contradictory and changing mandates.
Feds to Raid Ecommerce Warehouses to Ferret Out Fakes? - EcommerceBytes
Fake goods are entering the country, and the government is planning harsher methods to deal with the problem, according to CNBC . Referring to a report published by the US Department of Homeland Security (DHS) on Friday, CNBC said it gives officials “greater power to examine shipments in U.S. warehouses and fulfillment centers, including Amazon's sprawling network of warehouses across the country.”
All ecommerce platforms would be subject to the practices laid out in the report designed to fight counterfeiters, and it appears third-party sellers will also face greater scrutiny – and punishment.
How to Improve E-Commerce Consumer Experience in 2020 | MarTech Advisor
Toby Britton, the co-founder & CMO of Miappi, has been involved in the creative and communications industries since the mid-nineties when he started working for independent TV production companies in the production of documentary films. In 2001, he transferred his film making skills in marketing and advertising before starting to focus on digital projects. It was these agency-side projects that led Toby to start the business that would evolve into Miappi.
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Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy.
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