Fueled by "dark money," cash-flush liberal groups with ties to the Democratic Party are mobilizing to unleash millions of dollars worth of ads attacking President Donald Trump 's response to coronavirus ahead of the 2020 presidential election.
Many political groups avoided attacking Trump as the coronavirus outbreak first began to spread throughout the U.S. But as social distancing and quarantines become the new normal, a number of multi-million dollar ad buys from Democratic groups mark a departure from that strategy.
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Cottonelle Discourages Toilet Paper Hoarding in New Campaign – Adweek
Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen.
In a new ad campaign titled #ShareASquare, Kimberly-Clark toilet paper brand Cottonelle discourages consumers from hoarding its products.
“Instead of stockpiling toilet paper, let’s stock up on generosity,” reads a line from the 30-second spot, which is scheduled to begin airing on TV today and run through April.
Democratic Groups Adjust to Coronavirus, Spend Big to Beat Trump - WSJ
Well-funded Democratic nonprofits and super PACs are adjusting their messaging and tactics in response to the coronavirus pandemic as they pour tens of millions of dollars into ad campaigns and digital platforms in an attempt to beat President Trump in November.
SHARP helps Cotton Traders launch first major national ad campaign Prolific North
Altrincham-headquartered clothing firm Cotton Traders has launched its first major national advertising campaign, with Huddersfield's SHARP Agency devising the creative.
Following a successful test regional campaign in Autumn 2019 , the new Spring/ Summer campaign will be rolled out nationally with 30-second adverts on ITV, paid social campaigns, digital outdoor, in-store POS and press advertising in major national titles including The Sunday Times Style, Mail on Sunday's You Magazine, Prima and Red.
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'We will prevail': Trump campaign releases ad with Democrats praising handling of coronavirus
The Trump reelection campaign shared an ad with prominent Democrats and media personalities praising the president's handling of the coronavirus pandemic.
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The video then parses moments of praise from members of the administration, including White House coronavirus task force official Anthony Fauci and Defense Secretary Mark Esper, as well as Democratic governors and media pundits.
"He said everything that I could've hoped for," California Gov. Gavin Newsom says in the video. "I can tell you the actions he has taken. His team has been on it," also says New York Gov. Andrew Cuomo.
Geo-Targeting Ad Campaign Industry Report Insights and Forecast from 2020-2026 | by Major
ReportsandMarkets.com adds " Global Geo-Targeting Ad Campaign Market Size, Status and Forecast 2020-2026 " new reports to its research database. The report spread across 123 pages with tables and figures in it.
This report studies the Geo-Targeting Ad Campaign Market with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides brief information of the competitors and the specific growth opportunities with key market drivers. Find the complete Geo-Targeting Ad Campaign Market analysis segmented by companies, region, type and applications in the report.
Lexus is the latest automaker to pull sales ads in favor of coronavirus response campaign | Ad Age
Lexus is pulling its all of its regular national ads—including sales event messaging—in favor of a coronavirus response campaign called "People First" that uses the voices of dealers.
The Lexus campaign will debut on TV tonight during "Young Sheldon" on CBS. The media buy also includes paid social ads on Facebook, Instagram, Twitter and Pinterest, as well as digital video and audio buys on Spotify and iHeartMedia. Like other brands rushing out coronavirus ads, Lexus relied on pre-existing footage for the spot, which includes sunny scenes of families driving Lexus vehicles in scenic areas.
Top Democratic super PAC launches $6M campaign attacking Trump on coronavirus | TheHill
The Priorities USA campaign includes ads in four battleground states highlighting how Trump downplayed the threat posed by the outbreak for weeks, even as the number of confirmed cases in the U.S. ticked higher.
The first ad from the group features audio clips of Trump claiming that the coronavirus outbreak is a "hoax" and that his administration has the situation "totally under control." Meanwhile, a chart in the background shows the number of coronavirus cases in the U.S. rising exponentially.
Happening on Twitter
While the world is singularly focused on the #coronavirus, Hong Kong's anti-democratic regime is taking the opportu… https://t.co/Myt88ldFGC haasbenjamin (from City, Country) Wed Mar 25 18:15:53 +0000 2020
Rivers were particularly fascinating from space, I couldn't really see them unless the sunglint was at just the rig… https://t.co/1vjQsYavTG AstroTerry Mon Mar 23 21:12:36 +0000 2020
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