Friday, March 20, 2020

Large-scale ad campaign needed to prevent food shortages, says Labour - LabourList

Labour has declared that the government should initiate a large-scale public advertising campaign in order to stop panic-buying and prevent food shortages across the UK.

The party is ramping up its criticism of the government amid the coronavirus crisis, and has blamed supermarket shortages on a “lack of leadership” and a “lack of clear communication”.

It is urging the launch of a campaign, covering social media, that would aim to “amplify public health advice, provide clearer guidance on social distancing, tackle misinformation and provide assurances”.

Publisher: LabourList
Date: 2020-03-20T22:30:08 00:00
Reference: (Read more) Visit Source



This may worth something:

Watch new coronavirus response ads from Hyundai and Toyota | Ad Age

Hyundai and Toyota are the latest auto brands to pivot their marketing to address the coronavirus outbreak.

Angela Zepeda, chief marketing officer at Hyundai Motor America, in a statement called the Job Loss Assurance program a "true act of the Hyundai brand, letting people know we have their back during this extraordinary time." She said the automaker "pivoted and turned off our spring sales event campaign" and will air the new ad in national and local broadcast, as well as digital and social channels.

Date: 2020-03-20T15:05:10-04:00
Author: E J Schultz
Reference: (Read more) Visit Source



Michael Bloomberg Spent More Than $900 Million on His Failed Presidential Run - The New York Times

Michael R. Bloomberg spent more than $900 million on his failed bid for the White House by the end of February, a spectacular sum and the most ever for a self-funded politician in American history. But it was not enough to help the billionaire candidate win a single state before he dropped out of the 2020 Democratic presidential primary in early March.

Mr. Bloomberg, the former mayor of New York City, poured more than $500 million into television advertising and $100 million on digital ads during the course of his roughly 100-day campaign, according to a new filing made Friday with the Federal Election Commission. He spent tens of millions of dollars more on a raft of media consultants, pollsters and digital strategists, the filing showed.

Date: 2020-03-20T21:32:36.000Z
Reference: (Read more) Visit Source



Molson Coors' seltzer falls flat while beer sales sink

Molson Coors will need more than a big ad budget to overtake upstart rivals in the fast-growing hard seltzer business.

A multimillion-dollar national ad campaign behind the beer giant's Henry's Hard Sparkling Water last year netted only a tenth of a percentage point gain in market share for the company's new hard seltzer. Henry's edged up to 0.2 percent of the market on $26 million in 2019 sales, according to Chicago-based research firm IRI. The brand remains far behind No. 1 White Claw, which captured 60 percent of the $1.63 billion hard seltzer market.

Publisher: Crain's Chicago Business
Date: 2020-03-20T14:56:17-0500
Author: Dalton Barker
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Quite a lot has been going on:

WATCH: Eerie Nike Ads Depicted March Madness as a Pandemic

In March of 1999, Nike released an ad campaign ahead of the NCAA Tournament. Little did they know how relevant said commercial would feel 21 years later.

Just over two decades later, there isn't an NCAA Tournament - or any other sporting events - because the country is largely quarantined due to the spread of COVID-19 around the United States and the world.

The most incredible thing is that the ad, which features a giant pile of shoes burning, isn't meant to promote a new shoe, but just to prepare fans for March Madness. In that sense, it's different from today, because it's hard to imagine Nike producing a full-length commercial in 2020 without the attempt to sell a product or promote one of its major athletes. Other than that, the ad feels all too real in these scary times.

Date: 2020-03-20T17:30:21.058 00:00
Author: Tim Kelly
Twitter: @radiodotcom
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Politicizing the Pandemic: Will Dems' Dark-Money Ads Work? | RealClearPolitics

The coronavirus election is here with all of its vast unknowns, but so far President Trump is fighting it with one hand purposefully tied behind his back.

Trump has slipped back into political combat mode several times. When asked about his handling of the crisis during a Wednesday press conference, he took a shot at the presumptive Democratic nominee. Without referring to a specific poll, Trump replied that “we have great approval numbers. People like the job I’m doing,” adding later, “I’m beating Sleepy Joe Biden by a lot in Florida and a lot of other states.”

Twitter: @RealClearNews
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Apple's iPad Pro Gets Seriously Good Amidst a Confusing Ad Campaign - The Mac Observer

Using a computer, say, a Mac is hard. The OS (macOS) is large and complicated. (Who did that ?) It has to be understood, nursed, and backed up to the dreaded Time Machine drive. Which, ahem, has to be HFS+, not APFS. Oh, the agony.

* * *

On the other hand, iPads are easy peasy. Just touch and pinch. You don't want no stinkin' computer! Just the word sends shivers down the spine.

Look, the iPad is never going to become a Mac. If it did, it would be a MacBook Air with a touch screen. To that end, Tim Cook told the Sydney Morning Herald in 2018:

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Publisher: The Mac Observer
Date: 2020-03-18T22:04:33 00:00
Twitter: @MacObserver
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Virus Fears Creep Into Campaign Ad War Dominated by Health Care - Bloomberg Government

Democratic strategists say the virus will make voters more attuned to calls to safeguard the insurance guarantees of the Obama-era health care law, while some Republicans warn that attempts to exploit the pandemic crisis for political gain would backfire.

"The biggest issue now will be the economy, how far we've fallen and how robust the recovery is," he said.

The virus has been the focus of a number of ads by candidates of both parties. Democratic presidential contender Joe Biden aired a Spanish language ad in Florida, which held its primary March 17, that called him a "firm hand" in handling the coronavirus crisis, according to the ad tracking firm Advertising Analytics. Sen.

Publisher: Bloomberg Government
Reference: (Read more) Visit Source



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