Ford is pulling all national ads promoting its vehicles and will replace them with a new campaign describing how it is responding to the coronavirus, including giving Ford Credit customers some payment relief.
The effort includes two new spots, "Built to Lend a Hand" and "Built for Right Now," from Wieden+Kennedy New York, which play off the automaker's regular tagline, "Built Ford Proud."
"Thursday morning of last week, it became clear we were at a tipping point where we expect typical messaging in the marketplace isn't going to work the same way," says Matt VanDyke, director of U.S. marketing for Ford Motor Co. "It's important to be reassuring right now and not trying to say to people 'Rush into your car dealership for a sales event.' "
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KFC suspends U.K.
KFC has suspended a U.K. campaign that focuses on finger-licking after the Advertising Standards Authority received multiple complaints that the content was inappropriate during the coronavirus outbreak.
A spokesperson for KFC said: "It doesn't feel like the right time to be airing this campaign, so we've decided to pause it for now—but we're really proud of it and look forward to bringing it back at a later date."
An ASA spokesman told AdAge that it had received 163 complaints about the campaign so far, saying: "We have been in touch with KFC, who had already taken the decision to withdraw the ad before we had informed them of the complaints. On that basis, we won't be taking any further action on this occasion."
KFC SUSPENDS their 'finger lickin' good' slogan after fans blast the campaign as 'irresponsible'
The American fast food chain which has over 23,000 outlets across 140 countries, collaborated with the advertising agency Mother London for a new promotion of its 'Finger lickin' good' slogan.
Debuted in late February, the campaign showed people licking their hands and sucking their fingers after enjoying KFC chicken.
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KFC have temporarily withdrawn their latest 'finger lickin' good' campaign (pictured) across the UK, amid the coronavirus pandemic
Government coranavirus ad campaign to take over TV, social media, print and and billboards | inews
The government is releasing an extensive TV advertising campaign advising the nation on how to stay safe and self-isolate during the coronavirus outbreak.
Previously-issued advice that washing hands regularly for at least 20 seconds will also be reiterated, stating that hand-washing is the "single most important thing an individual can do" to reduce the risk of coronavirus.
The advice will be replicated in adverts placed in newspapers and magazines, across billboards and digital displays in bus stops and the London Underground, and across social media.
In case you are keeping track:
New ad campaign aims to boost support for reforming Pa. probation system - pennlive.com
The REFORM Alliance has launched a new ad campaign to win support to reform Pennsylvania's probation system. This image will appear on billboards across the state to rase support from the public and state lawmakers. (Image courtesy of the REFORM Alliance.)
Advocates for reforming Pennsylvania's probation system have had success securing support from lawmakers and raising public awareness. Now, they're hoping to take it to the next level.
"This is our window of opportunity and we're taking full advantage of it," said Geoff Holtzman, REFORM's director of legislative communications.
Mushroom Council Launches Ad Campaign for Burger Remixes | And Now U Know
REDWOOD SHORES, CA - Are you the type to put on some headphones and groove in a silent disco? Well, even if you aren't, The Mushroom Council® has a new ad campaign that will get you on your feet. This spring, the association will use two turntables and a bunch of mushrooms to encourage home cooks to blend mushrooms with meat for their next burger.
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"When it comes to The Blend™, our strategy to prioritize foodservice has been a success, as blended burgers are now fixtures on menus nationwide. This year, we've reached the point in our long-term strategy where we will shift our focus to direct-to-consumer marketing ," said Bart Minor, President. "We wanted to kick it off with a bold, disruptive, and targeted approach to earn consumer awareness and adoption."
White House, TV Networks, Ad Council Ready Anti-Coronavirus Campaign – Variety
Some of the nation’s biggest media outlets and the White House are readying a blitz of public-service messages aimed at getting Americans to take as many steps as possible to fight the spread of the coronavirus pandemic.
In a campaign orchestrated by the Ad Council , the non-profit organization that has helped to craft some of the nation’s best-known cause-related promotions, NBCUniversal , ViacomCBS , iHeartMedia , The Atlantic and Disney/ABC Television will create advertising that advises consumers about social distancing, steps that can be taken to protect the public, and more. As is typical of public-service efforts, the media outlets will donate advertising inventory for the campaigns.
Welspun uses real-time data on groundwater levels for ad campaign - The Hindu BusinessLine
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Ford pulls national vehicle ads, replacing them with a coronavirus-response campaign https://t.co/PUqpeOc22n https://t.co/wFJnrdckTJ adage (from New York, NY) Tue Mar 17 00:45:03 +0000 2020
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