The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.
The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.
The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.
And here's another article:
Democrat super PAC is launching a $6M ad campaign that slams Trump's response to the coronavirus
The largest Democratic super PAC is launching a $6 million campaign slamming President Trump over his response to the coronavirus .
Priorities USA launched a series of attack ads as part of a campaign showing how Trump for weeks downplayed the threat posed by the outbreak, even as the number of confirmed cases in the US kept increasing.
The three ads will run in four battleground states of Florida , Michigan, Pennsylvania and Wisconsin.
Coronavirus: It's time for an ad campaign on 'social distancing' after mixed messages | inews
In Downing Street, the deputy chief medical officer Dr Jenny Harries was clear: while it is OK to go for a walk alone or with another household member, it is "dangerous" for people to congregate outside, which will only spread infection more. Boris Johnson echoed this, urging people to stay two metres apart.
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Yet beyond this, for the many millions who do not closely follow the news, it is surely time for a blanket advertising campaign, on TV, radio and in text messages from the NHS.
As Campaigns Move Online, America’s Chief Watchdog Isn’t Following - POLITICO
The Federal Election Commission is supposed to guarantee transparency in political messaging. It hasn't updated its rules for Internet ads since Facebook was a college site—and right now, it can't even decide to decide something.
The Federal Election Commission's headquarters in Washington, D.C., as seen in October 2016. | Chip Somodevilla/Getty Images
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In a flash of virus anxiety and social distancing, American electioneering has moved almost entirely online: Voter townhalls are being replaced by digital meetups, campaign rallies are now streamed speeches and donor one-on-ones are moving to FaceTime.
And here's another article:
Panera, Visa, PepsiCo among brands supporting 'Great American Takeout' | Campaign US
Restaurants are empty as Americans are sheltering in place. A social-media campaign is in place to encourage people to order takeout on Tuesday in support of workers.
The Great American Takeout is being promoted on the social accounts of various regional and national chains, including Panera Bread, Noodles & Company, The Habit and Torchy’s Tacos. It also gained the support of Visa and PepsiCo on Monday.
"This is no longer about the survival of individual restaurants," said Russ Bendel, chief executive officer of Irvine, Calif.-based The Habit Burger Grill. "It’s about the future of our industry. And time has run out. Together, we must act to support each other and our communities in unprecedented ways."
The 4 Key Steps to Creating Your First Ad Campaign - The Hour
Social media and Google advertising campaigns have continued to grow in recent years. Because entrepreneurs and ad managers can generate a highly specific audience based on their customer personas, the ROI to online ad campaigns is substantial. However, to a first-time ad campaign creator, the entire process can feel a bit intimidating.
How do you define your audience? Which advertisement idea will work? How do you set a budget? The process should be iterative, meaning it won’t be perfect on your very first try. But these following four key ingredients will help you create a first ad campaign that you can be proud of: one that you can add onto and change as you receive data.
Nike Coronavirus Ad: ‘Play Inside, Play for the World’ – Footwear News
As the coronavirus pandemic has shuttered gyms and suspended sports leagues across the globe, Nike has a new message for fans: stay inside.
“If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world,” the Beaverton, Ore.-based company posted across its social media channels alongside its distinct Swoosh branding.
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Romanchuk launching advertising campaign to promote local restaurants
MANSFIELD - State Rep. Mark Romanchuk (R-Ontario) announced Monday that he's launching a paid media campaign to promote local restaurants that have had to limit their service to carryout and delivery amidst the coronavirus outbreak.
Romanchuk, in a news release, said he's partnering with local businesses, such as Whatman Realtors and Auctioneers, and releasing digital ads to promote restaurants that remain open after Ohio Gov. Mike DeWine ordered all dining rooms and bars in the state to close on March 15.
Happening on Twitter
Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis https://t.co/Z1rswtuxo0 https://t.co/Bw1eOUDl3r CTVNews Mon Mar 23 02:30:34 +0000 2020
The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bi… https://t.co/nprotuGOlk NEWS1130 (from Vancouver) Mon Mar 23 03:05:05 +0000 2020
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