A volley of political advertisements attacking the government's responses to the coronavirus pandemic has some strategists worried that going negative at a time of crisis will backfire.
Priorities USA, the top Democratic super PAC, began running such an ad campaign in a handful of critical battleground states last week. Another liberal outside group Pacronym launched a digital ad campaign last month targeting Trump over his handling of the coronavirus pandemic.
Not to change the topic here:
Democrats elevate health care as virus-era campaign argument - News - Ionia Sentinel -
WASHINGTON — Democrats are zeroing in on health care as one of the few issues that might resonate among Americans who have largely shelved election year politics as they focus on protecting their families from the spreading coronavirus.
Joe Biden, the prospective Democratic nominee, is criticizing President Donald Trump for refusing to reopen "Obamacare" enrollment to allow more Americans to sign up for medical insurance during the crisis. Congressional candidates are slamming Republicans for not doing enough to protect access to health coverage. And on Capitol Hill, Democratic leaders are pushing for the next coronavirus response legislation.
Anti-Trump super PAC ramps up coronavirus ad campaign in spite of legal threats - Washington Times
Priorities USA, a Democratic super PAC pouncing on President Trump’s past comments about the novel coronavirus, intensified its efforts Friday in the face of potential litigation.
Days after Mr. Trump’s reelection campaign threatened to sue television stations that run a Priorities USA advertisement highlighting the president’s previous remarks about the coronavirus, the super PAC shared a Spanish-language version of the spot being geared toward Hispanic voters.
Green shoots: Publishers see ad activity return in China - Digiday
For media companies, last week was characterized by layoffs , salary cuts and print closures . But it's also the week publishers started seeing campaigns coming back in China.
Bloomberg CEO Justin Smith said it's seeing Asia open up again and the beginnings of more activity happening there . One major international news brand is expecting to sign three contracts last week from three of the biggest countries in China and the immediate area (one has already been signed). Another major international news publisher said a campaign from Hong Kong that was on pause has been restarted.
And here's another article:
GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus
To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing
"We turned around the campaign in less than 48 hours because we felt a real urgency about this message. Social distancing works, but you need to start early and get everyone participating."
This year, in partnership with the Ad Council, GumGum began developing GumGum Smile, a unique platform experience aimed to amplify the Ad Council's messaging initiatives. GumGum had planned to inaugurate the program in April, funding a new campaign featuring GumGum's new In-Video ad format, with the number of ads donated determined by the company's sales revenue. With the #AloneTogether in-screen campaign launched Friday, GumGum Smile is getting an early start.
Dark Money Pours Into Wisconsin Supreme Court Race – Sludge
In a press conference on Friday, President Trump suggested his recent tweet might have been the real cause of Wisconsin Governor Tony Evers' request for the legislature to postpone in-person voting due to the coronavirus pandemic.
"In Wisconsin, what happened is I through social media put out a very strong endorsement of a Republican, conservative judge, who's an excellent brilliant judge, he's a justice, and I hear what happened is his poll numbers went through the roof," President Trump said.
Coronavirus: Mitch McConnell launches campaign ad on rescue package
The TV ad debuting across Kentucky on Wednesday boasts of the benefits going to cross-sections of Americans, and McConnell's role in orchestrating Senate passage of the sweeping aid measure.
"America's in crisis like never before. And in times of crisis we look to leaders," a narrator says in the ad. "Mitch McConnell led the passage of the biggest economic rescue package in history.
* * *
The ad ends by showing McConnell with President Donald Trump, who remains a commanding figure in Kentucky politics.
Honda reaches for 'something greater' in COVID-19 ad | Campaign US
Honda has updated its longtime advertising theme, "The Power of Dreams," to "The Power of Something Greater" as it responds to the COVID-19 crisis with new advertising, social media content and community support.
The spot, which broke Tuesday on cable and video-on-demand outlets, showcases that while the brand has always stood for the power of dreams, with ads to match since at least 2007, now was the time for "something greater."
American Honda Motor Company, based in Torrance, Calif., also launched new work for its luxury nameplate, Acura. MullenLowe had created digital ads tying in with the NCAA basketball finals. It’s been replaced with a social campaign, #LessDriveMorePark, which suggests cars be used only for essential travel.
Happening on Twitter
In the face of coronavirus, refugees need our support more than ever, which is why we have launched an emergency ap… https://t.co/14fVGs8DUj chooselove (from UK) Tue Mar 31 09:47:27 +0000 2020
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