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Dove's New 'Courage Is Beautiful' Campaign Shines the Spotlight on Health Care Workers | Glamour
Dove is making a big statement with its latest ad campaign—and it all came together incredibly quickly. As you've probably noticed, many brands, beauty and otherwise, have had to quickly shift gears as much of America (and the world) battles against the coronavirus pandemic . From reorienting production in their factories toward much-needed hand sanitizer to making large donations, a lot of companies are doing whatever they can to help.
That also means you've probably seen a lot of advertising that addresses the pandemic and its economic repercussions head on. But Dove is going right for the heart with a message of gratitude for health care workers tirelessly working on the front lines to help treat COVID-19 patients with its new Courage Is Beautiful campaign. The first ad is beautiful in its simplicity—flashing the faces of nurses and doctors with their faces marked by the protective gear they must wear every day.
FCA, A Carmaker, Launches New Ad Campaign To Convince People Not To Drive | Carscoops
The coronavirus has turned the world upside down and it's spurred Fiat Chrysler Automobiles to launch a new ad campaign designed to convince people not to drive.
That's unusual to say the least, but FCA is going full tilt as the social media campaign will include messages from Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram.
Jeep's campaign kicks off today and it should be pretty familiar as it borrows heavily from the company's Super Bowl ad which starred Bill Murray as Phil Connors from Groundhog Day. However, the message is different this time around as it says "We understand that every day is starting to seem the same. Stay home. Stay healthy. When this is all over, the trails will be waiting."
How It's Made: How, and why, EDG fans built a national ad campaign in 2018
Myeongdong, Seoul, is a district in Jung-gu, a touristy area adjacent to a business district full of shops, restaurants and bars. At night, you can bask in the wafting smells of bunggeoppang, take-away tteokbokki, roasted sweet potatoes, chestnut breads and grilled fish cakes. The streets are filled with vendors and pop-up shops selling a variety of goods, all for under 10,000 Korean won ($8).
On Sept. 28, 2018, across from a large theater in a Times Square-like area of the district, an LED billboard flashed a variety of advertisements visible to passers-by coming out of the underground shopping plaza. This advertisement space, like many in Seoul, seemed reserved for pop idols and businesses.
Not to change the topic here:
GOP ads hit vulnerable Senate Democrats over small business funding | TheHill
The National Republican Senatorial Committee (NRSC) is releasing digital advertisements targeting two vulnerable Senate Democrats over the party's opposition to a GOP bill to boost funding to small businesses amid the coronavirus.
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NEW DIGITAL AD: We are targeting Jerry Peters in Detroit after Democrats blocked relief for small businesses and their employees affected by the Coronavirus yesterday. pic.twitter.com/WuRNt6PwK5
"Nearly 17 million Americans have filed for unemployment in the last few weeks, but Senate Democrats, including Senator Peters, continue to play partisan games with critical small business relief," said NRSC spokesman Nathan Brand of the Michigan ad. "Michigan deserves better than Peters' attempt to once again threaten small businesses and their workers because of his and [Senate Minority Leader Charles] Schumer's [D-N.Y.] desire for a liberal wish list during this unprecedented crisis."
Agency Brief: AICP Awards move online | Ad Age
Lee says in any situation The Richards Group has to help The Salvation Army rapidly "communicate how they are responding." In this case, they did so from afar, and got messaging out within 24 hours. "Fortunately we had a very nimble team and collaborative client," says Lee.
Lee says operating as an independent agency, without the backing of a holding company actually has its advantages, namely in that there's more transparency from the top down.
"Number one, the fundamentals of our business are sound," Lee says. "The value of our independence is there's a direct line of communication to anyone in the organization. Anyone in our agency can go directly to leadership; go to Stan [Richards]. We were always an open-door organization. In fact, we don't have doors. That hasn't changed. There's no corporate communication coming from a holding company. It's a two-way conversation. We make sure everyone is heard and all questions are answered.
Democratic group launches $6 million campaign attacking Trump on coronavirus response -
Taiwan campaign to fund New York Times ad abo... | Taiwan News
Campaign for New York Times ad collects more than NT$10 million (screengrab from zeczec.com) Campaign for New York Times ad collects more than NT$10 million (screengrab from zeczec.com)
TAIPEI (Taiwan News) — A fundraising campaign to place an ad in The New York Times responding to accusations leveled at Taiwan by the World Health Organization (WHO) chief had already collected NT$10.28 million (US$342,000) by Saturday noon (April 11), or more than double its target of NT$4 million.
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