Monday, April 13, 2020

Liberal groups launch ad campaign to counter Trump, GOP effort to woo black voters - The

Two liberal political action committees plan to launch a $3 million digital campaign aimed at engaging young black voters, targeting those who appear to be open to voting for President Trump or a third-party candidate.

Priorities USA and Color of Change PAC intend to launch the effort in several key battleground states within the next few weeks, getting an early start at trying to convince skeptical or unenthusiastic black voters whose participation will be crucial if Democrats hope to limit Trump's tenure to one term. Priorities has done online surveys over the past several months that indicate a larger share of young black men view Trump favorably than do African American women and older black male voters.

Publisher: Washington Post
Twitter: @WashingtonPost
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Other things to check out:

RE/MAX Adjusts Its National Ad Campaign Amid Pandemic - Inman

Two new advertising spots close with a message of hope for the industry: “We Will Rise Above.”

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RE/MAX is adding two new spots to its national advertising campaign at a time of uncertainty globally and in the real estate industry, the company announced Monday.

The spots — additions to the company's existing 2020 ad campaign — are messages of hope ending with the phrase, "We Will Rise Above."

"In the past few months, the world as we know it has changed," Abby Lee, RE/MAX's senior vice president of marketing and communications, said in a statement.

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Publisher: Inman
Twitter: @InmanNews
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'Boost Nassau' ad campaign promotes small, local retailers | Newsday

"We're trying to help the small business community survive COVID-19," said Industrial Development Agency chairman Richard Kessel. Credit: Nassau County Industrial Development Agency

Nassau County has started an advertising campaign to encourage consumers to patronize small retailers on their essential shopping trips.

The $33,000 campaign, called Boost Nassau, consists of ads in weekly newspapers from April 1 through May 15, according to the county's Industrial Development Agency, which is purchasing the ad space.

Publisher: Newsday
Date: AC41EB10D1EC6B5358F0ECA0E861CCAA
Author: James T Madore
Twitter: @Newsday
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Reddit will now publicly track political ad spending on its platform - The Verge

"In this community, you will find information on the individual advertiser, their targeting, impressions, and spend on a per-campaign basis," Reddit said in its announcement post. "We plan to consistently update this subreddit as new political ads run on Reddit, so we can provide transparency into our political advertisers and the conversation their ad(s) inspires."

Publisher: The Verge
Date: 2020-04-13T19:56:28-04:00
Author: Jay Peters
Twitter: @verge
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Many things are taking place:

RE/MAX Expands National Advertising Campaign to Address Changing Role of Real Estate Network

DENVER , April 13, 2020 /PRNewswire/ -- Today, RE/MAX, LLC, in collaboration with award-winning agency Camp + King, announced the addition of two new spots to its 2020 advertising campaign aiming to bring people together with a message that "We Will Rise Above" during this time of uncertainty.

Over the last month, RE/MAX agents from across the world have supported their local communities with more than just real estate. For example, some agents have sewn face masks and delivered food to elderly clients and school children.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: RE MAX LLC
Twitter: @PRNewswire
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$10 million coronavirus ad blitz for hard-hit NYC zip codes - New York Daily News

The new effort follows an $8 million campaign launched in mid-March for a broader audience, which included subway and print ads and outreach on social media platforms like WhatsApp.

"This one is laser-focused on the communities that have been hardest hit and where the disparities are greatest," de Blasio said Monday.

The new ads are particularly focused on communities "that aren't necessarily hearing all the messages and that need more help and reassurance," the mayor added.

Publisher: nydailynews.com
Date: 02916AAC0DA8B068EFE01D721E03ED7E
Author: Anna Sanders
Twitter: @nydailynews
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Trump campaign sues Wisconsin TV station over ad that lawsuit alleges makes it appear as though

President Donald Trump's reelection campaign is suing a Wisconsin TV station for running an anti-Trump commercial that pieces together audio clips of the president talking about the coronavirus outbreak in a way they argue is misleading and false.

The ad by the Democratic super PAC Priorities USA features a series of soundbites in which Trump downplayed the threat posed by the virus, while a chart that is splashed across the screen gradually begins to shoot upward as cases of the virus skyrocketed across the U.S.

Publisher: baltimoresun.com
Date: AAC9C18F70AC386BC4DCF4DDF9BF1786
Author: BRIAN SLODYSKO
Twitter: @baltimoresun
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Trump Campaign Facebook Ad Strategy: Paint Biden As A Socialist

WILMINGTON, DE - MARCH 12: Democratic presidential candidate former Vice President Joe Biden ... [+] delivers remarks about the coronavirus outbreak, at the Hotel Du Pont March 12, 2020 in Wilmington, Delaware. Health officials say 11,000 people have been tested for the Coronavirus (COVID-19) in the U.S. (Photo by Drew Angerer/Getty Images)

Topline: With Joe Biden now set to face President Trump in a general election matchup, the Trump campaign has launched a slate of Facebook ads in recent days attacking the former vice president, painting him as a "big government liberal" and "corrupt," in a preview of the president's campaign strategy going into November. 

Publisher: Forbes
Date: 2020-04-13
Author: Jack Brewster
Twitter: @forbes
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