Perdue replaced a planned product-focused ad campaign with a new selfie-style video ad campaign featuring Chairman Jim Perdue instead to thank the people on the front lines of food production and delivery who are busy working during the COVID-19 pandemic.
Standing in front of one of the company's branded trucks, Mr. Perdue thanks everyone from farmers to shelf stockers — "folks who are rarely seen, even more rarely thanked, yet they're always there when we need them the most."
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How to Elevate Your Streaming TV Campaign with Higher Quality Impressions | AdExchanger
OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing.
As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a powerful opportunity for marketers to reach new audiences at scale with more specificity than ever before.
The move to streaming does bring its own new set of challenges. In particular, delivery and measurement capabilities are not uniform from publisher to publisher – which can make it difficult to accurately assess campaign performance.
After spending more than $76 million on advertising, Bernie Sanders ends his White House bid | Ad
Vermont's senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting.
According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated.
Democrats target Ernst in bid to expand Senate map | TheHill
For now, the Senate race in Iowa remains less competitive than the contests in states like Colorado, Arizona, North Carolina and Maine. But Democrats say there are signs that Ernst's reelection chances aren't as rock solid as they once appeared to be.
Her top Democratic rival, Theresa Greenfield, has largely kept pace with Ernst in fundraising and narrowly surpassed her in the second half of 2019.
And the Cook Political Report, a nonpartisan election handicapper, shifted the race in Democrats' direction last month, moving it from "likely Republican" to "lean Republican."
Many things are taking place:
Nike unveils second push in 'Play for the World' campaign | Ad Age
Just because athletes are homebound doesn't mean they can give up on their workouts—from their basements, from their kitchens, from their hallways. Nike's new spot, its second push in the "Play for the World" campaign the sportswear giant unveiled in late March, encourages consumers to get creative in the ways they play.
The 60-second spot showcases celebrity athletes including LeBron James, Ramla Ali and Sara Hughes in black-and-white footage as they work out at home. Text in the spot reads, "We may not be playing together. We may not be playing for our countries yet. We may not be playing for giant crowds. But today we're playing for 7.8 billion people."
Amid coronavirus, advertisers had to change messaging - Los Angeles Times
When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles' largest creative advertising agencies, was ready.
The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia.
So agency leaders in early March began arranging for staff members to work from home. And they moved swiftly with one of their biggest clients, the NFL, to spread a positive and unifying message. Unable to shoot a video, the firm asked NFL players to submit clips showing how they were coping with stay-at-home orders.
GOP congressional candidate blows up 'socialism' in new TV ad | Fox News
With the influence of a left-wing agenda from prominent and influential members of the Democratic party, the party's main policies are increasingly growing further to the left. Here are the main policies that are dominating their agenda.
Many Republicans are campaigning against socialism this year, but a Georgia GOP congressional candidate took her message one step further.
Marjorie Greene, a businesswoman running to represent Georgia's 14th congressional seat, literally blew up a "socialism" sign with explosives to show she's serious about stopping the far-left policies.
WATCH: Walmart employees sing 'Lean on Me' in new ad | | kptv.com
It started with a group of associates singing "Lean on Me" to encourage each other during these difficult times. Then, others started singing their own versions of the song to upload to social media.
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