Monday, June 15, 2020

Biden Slightly Higher Than Trump On Digital Ad Campaign Spending 06/15/2020

Joe Biden, the Democratic Presidential contender, is slightly higher in Presidential advertising campaign spending on digital media platforms over the most recent two-week period compared to President Trump.

Biden spent $6.8 million on Facebook and Google -- by far two of the biggest digital platforms -- from May 24 through June 7, Advertising Analytics says, while the Trump campaign came in at $6.7 million.

Biden’s spending on Facebook was $5.5 million compared to Trump’s at $3.8 million. On Google, Trump's spending was more than double that of Biden -- at $2.9 million versus $1.3 million.

Twitter: @mediapost
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Quite a lot has been going on:

Publicis.Poke unveils Dacia ad filmed entirely in Tel Aviv flat | Campaign US

Created by Publicis.Poke and filmed in a flat in Tel Aviv, Israel, the ad shows a Dacia Duster as it drives through the night, before zooming out to show the resourceful production behind the film, with a miniature model of the car appearing to drive against a laptop background while a hairdryer and other devices provide road-like background noise.

A drill, record player and bike lights also came in handy to create the spot's atmosphere, while "Voiceover Guy" declares via the phone speaker: "You don’t need a Hollywood budget to bag yourself a blockbuster." 

Twitter: @Campaignliveus
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George Floyd Protests: Local Police Unions Unveil Reform Agenda With Newspaper Ad Campaign

SAN FRANCISCO (CBS SF) — Police unions from San Francisco, San Jose and Los Angeles unveiled a reform agenda Sunday to find racist officers among their ranks and “root those individuals out of the law enforcement profession.”

The San Jose Police Officers Association, the San Francisco Police Officers Association and the Los Angeles Police Protective League are
announcing this effort with full-page ads in the Washington Post, Los Angeles Times, San Francisco Chronicle and the San Jose Mercury News.

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Date: 2020-06-14T08:08:07 00:00
Author: http www facebook com CBSSanFrancisco
Twitter: @/KPIXTV
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Empower Retirement Launches National Ad Campaign to Elevate Importance of Retirement Savings |

With 9.6 million Americans already saving in Empower workplace retirement savings plans and Individual Retirement Accounts, Empower aims to encourage and inspire more Americans to stick with their savings goals.

"Empower is focused on transforming how people manage their finances so that they can reach their goals and achieve the retirement freedom they dream about," said Edmund F. Murphy III, President and CEO of Empower Retirement. "The time is right to expand our story to a national audience. This campaign highlights our commitment to helping millions of American workers pursue the futures they imagined."

Date: 2020-06-15
Twitter: @businesswire
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Were you following this:

Why the Trump 'Make Space Great Again' campaign ad went sideways | TheHill

One result of the SpaceX Crew Dragon's successful flight to NASA's International Space Station is that the Trump for President Campaign has taken on space exploration as an issue. The decision has manifested itself in the production of a campaign ad called "Make Space Great Again." However, the ad went sideways when it was discovered that it violated NASA regulations against its employees, including astronauts, appearing in commercials. The ad caused several other problems.

The ad was really inspiring stuff. It started, naturally, with JFK's "We Choose to Go to the Moon" speech along with scenes from the Apollo 11 moon landing. The ad even showed Walter Cronkite weeping with joy on the air when the big moment happens.

Publisher: TheHill
Date: 2020-06-14T09:30:09-04:00
Author: Mark Whittington opinion contributor
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Lindsey Graham praises Joe Biden in what might be 'the best campaign ad ever,' according

The ad was launched by the coalition Republican Voters Against Trump and started with footage of Graham railing against Trump on CNN in 2015 . It then showed Graham praising Biden in an interview that same year with the Huffington Post.

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Publisher: MarketWatch
Date: 2020-06-15T07:54:00-04:00
Author: Shawn Langlois
Twitter: @marketwatch
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Godrej Jersey's new ad campaign draws attention to building immunity, Marketing &
Publisher: ETBrandEquity.com
Date: Mon 15 Jun 2020 20:12:32 0530
Author: www ETBrandEquity com
Twitter: @http://twitter.com/ETBrandEquity
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Outside group hits Tillis on health care record in new ad - Roll Call

Majority Forward, a nonprofit organization that backs Democratic candidates, is launching a seven-figure attack ad Tuesday against North Carolina Republican Sen. Thom Tillis, one of the chamber's most vulnerable members.

The new spot, which the group says will air on television and over digital platforms, keeps with Democrats' predominant theme of health care, saying that Tillis, who is seeking a second term, "bragged" about thwarting Medicaid expansion in North Carolina when he was speaker of the state House.

Publisher: Roll Call
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