Friday, June 19, 2020

Peacock Focuses on ‘Free’ in Reconfigured Ad Campaign – Adweek

In advance of its new streaming service Peacock 's national debut in July, NBCUniversal is pushing out a big brand campaign with the hope of building excitement not only for its content, but the platform’s $0 starting price point.

A marketing campaign for the service, which kicked off this week, leans hard into the platform’s free, ad-supported tier. Ads are running on NBCUniversal-owned television stations as well as across digital and social, connected TV devices and off-platform linear and addressable.

Date: 2020-06-18T13:45:28-04:00
Twitter: @adweek
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Video: Facebook removes Trump campaign ad - The Globe and Mail

The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures.

Facebook has removed campaign ads by President Donald Trump and Vice President Mike Pence that featured an upside-down red triangle, a symbol once used by Nazis to designate political prisoners, communists and others in concentration camps.

Publisher: The Globe and Mail
Date: 2020-06-19T11:39:04-0400
Twitter: @globeandmail
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Biden launches $15M ad campaign in six battleground states [Video]

Yahoo Finance's Jessica Smith joins Zack Guzman to break down presumptive Democratic nominee Joe Biden's recent ad campaign targeting six states President Trump won in the 2016 election.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooFinance
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Facebook Removes Trump Ads Displaying Symbol Used by Nazis - The New York Times

"Dangerous MOBS of far-left groups are running through our streets and causing absolute mayhem," the campaign's Facebook ads said . Beneath the text was the red triangle, a symbol that Nazis used to identify Communists and other political prisoners in concentration camps, just as they used a pink triangle to identify people they labeled as homosexual.

It was not clear if the Trump campaign was familiar with the origin of the symbol, which was reclaimed after World War II by some anti-fascists in Britain and Germany, in the same way that various political groups over the years have reclaimed words and symbols used to oppress them.

Date: 2020-06-18T19:37:04.000Z
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Choice launches road-focused marketing campaign | Hotel Management

Choice Hotels International has unveiled a new, multichannel national advertising campaign.

"Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation's beautiful national parks, rivers, lakes and beaches, and explore other local attractions," said Patrick Pacious, president and CEO of Choice Hotels.

The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice's creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media.

Publisher: Hotel Management
Date: 2020-06-19T09:18:58-0400
Author: Jena Tesse Fox
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Biden launches $15 million ad campaign in battleground states – Ballotpedia News

June 18, 2020: Joe Biden launched a $15 million ad campaign in battleground states. The Lincoln Project released an ad questioning Donald Trump's health.

* * *

"One might argue our digital age is immune to history's lessons, or suggest that Biden's low-key campaign is little match for his opponent's ability to drive news cycles. Those still scarred by Hillary Clinton's surprising defeat might additionally desire that Biden offer the bold agenda voters perceived her front-running campaign lacked. Bold stances invite critique, however. Bold stances also mean nothing until one takes power.

Date: AF1FE8A219AFADDB700DAF9531F4B4AF
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Campaign ad by Jefferson Burton again runs afoul of Defense Department rules - The Salt Lake

Jefferson Burton — the former Utah National Guard commander who now leads the Utah Department of Health's COVID-19 efforts — apparently again ran afoul of Defense Department rules that ban featuring photos of him in uniform in ads for his legislative campaign.

That comes after Burton acknowledged that an earlier flyer had violated a ban on retired military members who run for office from using pictures of themselves in uniform "as the primary graphic representation in any campaign media."

Publisher: The Salt Lake Tribune
Date: 2020-06-18T23:52:38.452Z
Author: https www facebook com lee davidson 125
Twitter: @sltrib
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2020 or 1968: Campaign Ads Echo Another Fraught Election Year - Bloomberg Government

More than a half century after his grandfather, Robert Kennedy, was assassinated while seeking the presidency, Rep. Joe Kennedy III has been airing a campaign ad highlighting the current civil unrest that has echoes of the turbulent election year of 1968.

About $1 million worth of TV ads on the issue ran between May 25 and June 15. While those spots account for only a fraction of the money spent on paid media, they may be a trial run for broader messaging on the issue. They also underscore how differently the two parties are treating the unrest to appeal to their supporters.

Publisher: Bloomberg Government
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