Small businesses are navigating through today's crisis and connecting with customers in innovative ... [+] and important ways
Today, marketing for small businesses has been changing dramatically, and many small and large businesses and ventures have had to figure out how to pivot their online presence for survival, balancing business operations with staying in touch with and serving customers at the highest level in every-evolving conditions.
Other things to check out:
Reopening Your Business: Tips to Keeping Employees and Customers Safe – Fingerlakes1.com
It's been a long hard couple of months for brick and mortar businesses. Dealing with the temporary closure of non-essential businesses in the wake of the coronavirus pandemic left many small business owners struggling to survive. Many were forced to let go of their employees and file for financial assistance and/or unemployment to remain afloat as sales plummeted and bills piled up.
The good news, however, is that many parts of the country have been able to flatten the curve. As a result, governors and their staff have begun implementing phases to safely reopen. When it's time for your business to reopen, your top priority will be to the health and safety of your staff and clients. Continue reading for advice.
GMP customers can save energy and money while sharing with Vermont Foodbank | Vermont Business
Vermont Business Magazine Green Mountain Power (GMP) customers can now sign up for Save and Share, a pilot program that empowers customers to reduce energy use, saving them and all GMP customers money while also raising money for the Vermont Foodbank during this unprecedented time of increased need. Customers who enroll will get notifications about predicted energy peaks so they can reduce their own energy use during times when power is most expensive, and often dirtiest.
BAYarts gets personal with private gallery viewings - cleveland.com
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Private groups at BAYarts are enjoying the art of George Kocar for the Night Gallery experience. (Photo Courtesy of BAYarts)
BAY VILLAGE, Ohio -- Businesses in this time of the coronavirus have had to be extra creative to attract customers back in as they reopen.
BAYarts in Bay Village is certainly on that creativity list. To comply with rules against large groups in their galleries, they have created private gallery showings for customer groups of six to 10 people.
Quite a lot has been going on:
5 Ways To Deal With Customers Who Don't Want To Wear Masks
The news about COVID around the world is grim. But businesses must rise above and find ways to continue to serve customers. The million dollar modern customer experience question; how does a business continue to operate while keeping customers and employees safe? And what happens when businesses ultimately infuriate customers who feel it is their right to not wear a mask?
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Her friend had gone to a few stores including Lowe's and a plumbing supply store in Georgia. She thinks it was the plumbing supply store because while she had a mask on, other customers did not. Georgia has been notorious for one of the most relaxed COVID laws out of any other state.
Burger King's U.S. same-store sales are flat as fast-food customers return
Burger King's U.S. same-store sales are trending flat as customers return to its locations for Whoppers and french fries.
The Restaurant Brands International chain saw its same-store sales plunge by the mid-30s in March as the coronavirus pandemic led consumers to stay home and cook. But now, even with many of its North American dining rooms closed or offering only reduced seating, Burger King is seeing customers come back and order through its drive-thru lanes. It also recently launched nationwide a meatless breakfast sandwich made with the Impossible Sausage.
Family market posts sign about charging customers without a mask | WPBN
HubSpot: Let Customers Come To You (NYSE:HUBS) | Seeking Alpha
The company has been successful in adding new services and cross-selling them to existing customers.
HubSpot operates as a "platform", which makes its business model extremely light and easily scalable.
Valuation is reasonable given the strong top-line growth, increasing EBITDA and safe Balance Sheet.
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But what makes inbound marketing so special? The strategy drastically improves customer experience and, at the same time, is a much more effective way of building trust by offering customers information they really value. In simpler terms, inbound marketing is a more sustainable marketing strategy than outbound marketing (which refers to pushing a product to a customer through various marketing channels).
Happening on Twitter
Small businesses that had just reopened are being shuttered again while the media cheers on mass gatherings. How… https://t.co/5ZI9CXP5in Lancegooden (from Terrell, TX) Sun Jun 28 18:30:08 +0000 2020
Donald Trump is responsible for this. He's destroying America's small businesses. https://t.co/jAN6V09mMT Weinsteinlaw (from Parkland, FL ) Sun Jun 28 20:43:07 +0000 2020
The COVID-19 crisis has presented unusual challenges to small businesses that compel us to find a working model thr… https://t.co/m1Lt4n63FP WilliamsRuto (from Kenya) Mon Jun 29 12:21:30 +0000 2020
Small businesses in Minneapolis are in desperate need of real relief. This month, I had the opportunity to hear d… https://t.co/U2XaDPh8yL Ilhan (from Minneapolis, MN and Washington, DC) Mon Jun 29 19:00:35 +0000 2020
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