Tuesday, June 16, 2020

DNC launches ad campaign on Trump 'descent'

The effort marks the five year anniversary of Trump's 2016 presidential candidacy, which he announced after a ride down a golden escalator at Trump Tower. The opening DNC ad, titled "Descent," revives that image, tying it to the decline of American jobs, health care, race relations, and immigrant rights.

"Five years ago — Donald Trump descended to the basement of Trump Tower. And for the last five years, he's brought America down with him," says the ad provided to NBC News.

Publisher: NBC News
Twitter: @NBCNews
Reference: (Read more) Visit Source



Other things to check out:

Boris Johnson’s Odd Quarantine Advice Sparked an Ad Campaign – Adweek

When British Prime Minister Boris Johnson announced an easing of lockdown in England last month, his speech prompted a huge flurry of memes as people criticized his messaging as confusing and contradictory.

In trying to straddle a line between easing total lockdown , but urging people continue to be cautious, critics said Johnson’s messaging emerged as a bit of a jumbled mess. During an announcement on May 10, Johnson ended the lockdown messaging of “stay home” and replaced it with “stay alert.”

Date: 2020-06-16T15:49:01-04:00
Twitter: @adweek
Reference: (Read more) Visit Source



American Federation Of Teachers Launches Ad Campaign To Support The HEROES Act

The American Federation of Teachers (AFT) has launched a $1 million ad campaign telling people to ... [+] urge their Senator to pass the HEROES Act. (Photo by Jeff Swensen/Getty Images)

"We must fund our public schools and community services," the ad's narrator says. "We can't afford to forfeit our future."

Entitled "Essential," the ad shows teachers and a food service worker while asking who is considered essential workers in this time. It asks viewers how states can safely reopen without teachers.

logo
Publisher: Forbes
Date: 2020-06-15
Author: Wesley Whistle
Twitter: @forbes
Reference: (Read more) Visit Source



Brevard County Tourism launches new ad campaign after losing millions due to COVID-19

Starting Monday, Brevard County's tourism office has launched a new ad campaign to try and bring people back as they face an estimated billion dollar loss in tourism revenues for 2020.

The ads from Florida's Space Coast Office of Tourism will be seen and heard on TV, radio, billboards and social media.

Executive Director Peter Cranis said new ads include employees with face masks. It is also aimed toward attracting families.

"It's a three quarters of a million dollar campaign that will run for eight weeks from Jacksonville down to Palm Beach and from Orlando over to Tampa," Cranis said.

While $750,000 dollars is a lot of money, Cranis said this ad campaign was funded by a lower amount of tax revenue than usual.

Publisher: WESH
Date: 2020-06-16T00:27:00Z
Author: Paul Rivera
Twitter: @WESH
Reference: (Read more) Visit Source



Were you following this:

Disentangling the Unite for the Recovery ad campaign conundrum | The Spinoff

Anything that reminds voters of the government’s Covid-19 record is then electoral kryptonite for you. Instead, you want voters looking forward, worrying about their economic future and asking themselves if the people who couldn’t deliver on Kiwibuild and Auckland light rail really should be trusted with it.

Instead, it’s the ongoing reminder, branded in the same colours and logo we’ve become accustomed to, that the government successfully steered “our team of five million” through this period that rankles. After all, how can opposition parties hope to move voters to imagine a better future when these constant visual reminders of the past dominate our shared public space?

Publisher: The Spinoff
Date: 2020-06-17T05:02:59 12:00
Author: Andrew Geddis
Twitter: @TheSpinoffTV
Reference: (Read more) Visit Source



Volvo being sued by photographer and model over ad campaign copyright infringement - DIY

This is an interesting one. It’s not uncommon these days for companies to feel they can just take that which does not belong to them and then use it for their own commercial gain, particularly when it comes to appropriating images. But after one photographer claims car manufacturer, Volvo stole his images, he’s fighting back, as is the model shown in them.

* * *

According to The Post and Courier, the suit alleges that Volvo knew of the existence of the images, even reached out to Shroeder, who responded that he does not license his work for free and presented them with his terms. He says he never heard anything back and assumed Volvo had just decided to not use the images. So, he was surprised when he spotted them being used in a social media advertising campaign to promote the Volvo S60 sedan – the vehicle that happened to be in the photos.

Publisher: DIY Photography
Date: 2020-06-16T15:07:33 00:00
Author: https www facebook com johnaldredphoto
Twitter: @diyphotography
Reference: (Read more) Visit Source



Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times

SAN FRANCISCO — For months, Facebook has weathered criticism for its willingness to show all types of political advertising to its billions of users, even if those ads contained lies.

* * *

On Tuesday, the social network said it would allow people in the United States to opt out of seeing social issue, electoral or political ads from candidates or political action committees in their Facebook or Instagram feeds. The ability to hide those ads will begin with a small group of users, before rolling out in the coming weeks to the rest of the United States and later to several other countries.

Date: 2020-06-17T02:05:10.000Z
Reference: (Read more) Visit Source



Chef Merito Hires Ad Agency for Cook-at-Home Campaign | San Fernando Valley Business Journal

Chef Merito Inc., a Van Nuys manufacturer and distributor of spices and seasonings, has hired L.A. marketing agency Sensis to create a branding campaign targeting Latinx consumers.

Sensis specializes in cross-culture marketing. For Chef Merito, the agency will create a comprehensive strategy to drive brand awareness in California's growing Latinx market. The campaign will include increased product trials, media planning and buying across all channels, including digital, social media, earned media and original content creation.

Reference: (Read more) Visit Source



Happening on Twitter

No comments:

Post a Comment