FRANKLIN, Tenn. , June 25, 2020 /PRNewswire/ -- Ken Ott, co-founder of Metacake, an ecommerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration.
"We are always excited to partner with such influential brands to talk about e-commerce. We are passionate about Growing Brands that Matter and so helping build businesses with purpose is important to us!"
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The Ever-Evolving E-Commerce Journey
From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether it’s socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to grow to $6.54 trillion in 2022, according to Statista .
What many don’t know is e-commerce dates back more than half a century. It was introduced more than 50 years ago when the first major e-commerce company, CompuServe, was founded in 1969. The idea of buying things online was still somewhat of an anomaly until 1995, when a company called "eBay" burst onto the scene, and Jeff Bezos shipped Amazon.com's first book order, unleashing a flood of online shopping.
Germany Ecommerce Report 2020 - Business Insider
If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.
The outbreak has been cataclysmic for Western Europe's retail sector, as most stores selling nonessential goods were forced to close in March, and gradual reopening did not begin until May. We estimate that overall retail sales in the region will drop by 9.9% this year, to $3.776 trillion, or €3.372 trillion.
By contrast, ecommerce sales are on the rise. The strict lockdown led many consumers in Germany to shop more online, or to buy goods like groceries and medicines digitally for the first time. We expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion (€82.46 billion), compared with $79.47 billion (€70.97 billion) in 2019.
E-commerce products will have country of origin
The move is part of govt's push to reduce import dependency on China Flipkart and Amazon seek time till July to comply with the demand
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Poq Reveals How New Apple Announcement Is a Game-Changer for Ecommerce Apps
These updates have the potential to revolutionise how consumers interact with and use shopping apps on a game-changing scale. The WWDC 2020 announcement is arguably the most important announcement for retailers in recent years, giving retailers a variety of new ways to engage consumers that they haven’t been able to achieve before.
Poq Chief Technology Officer Jay Johnston explained, “At Poq, our mission is to provide the best possible shopping experience on a mobile device, which means we choose to use a native-app solution on both iOS and Android platforms.
New Ecommerce Policy To Keep Check On Discounts Offered By Etailers
Sources close to the matter told the publication that the government will also invite traders body Confederation of All India Traders (CAIT) to its official meets with ecommerce players. Besides this, the Department for Promotion of Industry and Internal Trade (DPIIT) will also hold annual reviews of discounts given by emarketplaces to ensure predatory pricing are dealt with.
Though the IT Ministry is working on data localisation and non-personal data regulations under the Personal Data Protection Bill 2019, the ecommerce policies will also hold guidelines for the same independently.
When Will Big Beverage Alcohol Retailers Get Serious About eCommerce? - Wine Industry Advisor
According to Nielsen, alcoholic beverage eCommerce has seen ten consecutive weeks of triple digit year over year growth since the beginning of the Coronavirus crisis. While it is growing from a relatively small share dominated by smaller beverage alcohol retailers, this crisis could well be the catalyst to change that forever.
"The big retailers who are mostly responsible for the $70 billion of wine sales have been abdicating the digital market to the others, which are mostly smaller players," says Zac Brandenberg, DRINKS Co-Founder and CEO.
How The Rapid Growth Of Ecommerce Will Changes Brands' Approach To Media
Ecommerce’s first implication for brands, Tiltman notes, is that it forces consumers out of usual purchase habits and into new ones. According to a Kantar study, during lockdowns, 56 percent of households with kids have tried new products, which they’ll continue to buy.
Effective marketing in the age of ecommerce also requires marketers to get closer to the supply chain.
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