Monday, June 22, 2020

Trends and effectiveness of digital marketing in ecommerce

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Publisher: Digital Commerce 360
Date: 2020-06-22T16:09:53 00:00
Twitter: @DigitalComm360
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Not to change the topic here:

The Emergence Of Digital 3.0 Via eCommerce | PYMNTS.com

Target has found itself perfectly positioned for the in-store essential goods that kept consumers shopping during the pandemic amid a shift in the direction of Digital 3.0. The retailer has been able to capture more than its share of eCommerce , with millions of new customers visiting its site. And mobile commerce hasn't been a focus amid the pandemic, but apps and other use patterns are emerging as more than a little spot on the Digital 3.0 radar. All this, Today in Data.

Publisher: PYMNTS.com
Date: 2020-06-22T15:00:21Z
Twitter: @pymnts
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Global Ecommerce 2020 - eMarketer Trends, Forecasts & Statistics

As consumers across the world faced various quarantines and business closures due to the pandemic, internet users turned to ecommerce in unprecedented numbers to acquire basic goods. Nonetheless, ecommerce momentum will be uneven this year.

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Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year). We anticipate a collective $3.914 trillion in ecommerce sales this year. Most countries will still see strong growth, but two large markets, India and China, will decelerate substantially compared with recent years.

Publisher: eMarketer
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Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands 06/22/2020

BarkBox. The Farmer’s Dog. Ollie. Jinx. Ask anyone who’s spent time quarantining with a dog, and they’re likely to tell you they’ve seen stepped-up competition in D2C pet supplies.

I first came across the PipeCandy research in company co-founder Ashwin Ramasamy’s recent report on TechCrunch . I was surprised to see how poorly most D2C companies are faring, relative to the larger ecommerce universe.

Twitter: @mediapost
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And here's another article:

Vendorcom Chairman claims European eCommerce is being undermined -

In a statement, Rodgers says: “Whilst I recognise the need for clarity following the disarray that has been triggered by eight months of silence from the EBA, last week's intervention by the EC has been unhelpful. It further demonstrates the ignorance of Europe's regulators in dealing with payments matters.

“The rationale that Dombrovskis puts forward cannot be based on a logical assessment of the facts. It presents several non-sequitur statements and unsubstantiated assertions and is, in places, self-contradictory. It also fails to reflect the impact of COVID-19 has had on ALL stakeholders in the payments ecosystem, seeming to suggest that the reason that merchants are asking for a further extension is solely due to merchants lack of current capacity to meet the current timeline.

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Publisher: Enterprise Times
Date: 2020-06-22T08:15:30 00:00
Twitter: @enterprise_time
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How tech drives automotive sales to eCommerce during COVID-19

Revuze CMO Alon Ghelber explains why this classic industry has had to adapt quickly and become more accessible to the online consumer

The COVID-19 crisis has created shortcuts and pushed forward eCommerce opportunities in many traditional industries, which would have taken much more time to evolve.

The automotive sector is a dynamic and rapidly changing one. Some of the trends shifting this market are Industry 4.0 in the manufacturing world; smart mobility and smart cities; electric and autonomous vehicles affecting aftermarket players like repair shops, tyre shops, second-hand dealerships, fleets; and also the actual car drivers themselves.

Publisher: BusinessCloud.co.uk
Twitter: @BClouduk
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Will the Pandemic Impact Christmas 2020 Ecommerce Sales? | Practical Ecommerce

The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. To prepare, some retailers — both pure-play ecommerce and omnichannel — should plan now.

The holiday shopping season, which in recent years has started just after Halloween and run right up to Christmas Eve, represents half or more of annual revenue for many retail businesses.

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Publisher: Practical Ecommerce
Date: 2020-06-21T13:25:12 00:00
Twitter: @practicalecomm
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Retail eCommerce news from week beginning 15 June -

Retail and eCommerce highlights this week include: The European Commission has opened formal antitrust investigations into Apple App Store and Apple Pay. Nutanix Xi Frame delivers new features for enterprise-ready and easy to deploy Remote Work solution. Lockdown has meant a significant change in how people are using technology, with suggestions that these changes will have long-lasting effects. This is one of the major lesson learned from new research by technology consultancy ThoughtWorks.

Publisher: Enterprise Times
Date: 2020-06-22T06:15:01 00:00
Twitter: @enterprise_time
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