I’ve felt it – trying to get my son into his school’s online class while the toast is burning and I’m trying to run a marketing strategy session on Zoom.
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We’re working online, communicating online, and – more than ever – shopping online.
Amid this struggle, it’s our job as ecommerce marketers to make that last process – shopping online – as painless as possible.
Not to change the topic here:
Ecommerce landslide and disruptions in 2020
When every facet of every country's economy got affected by the terrible Covid-19 menace, new online buying behaviors emerged relative to the situation. 'Toilet paper bulk' moved from 2657th place to 4th most searched item online, with hand sanitizers, wipes, nonmedical masks rising in their online search ranking. The seasonality and trends of buying changed based on consumer behaviour and spending power.
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The abrupt behavior has changed the online civilization. While many teenagers did not have the extra money to spend and purchase, the middle-aged online buyers became the new inhabitants of the online world.
5 Pivots Ecommerce Marketers Are Making Due To COVID
COVID-19 sent shock waves through most retail and ecommerce based businesses. Between store closures, upended supply chains and consumers turning increasingly to online shopping, both traditional and digital-first retailers have had to remain nimble, throwing out old playbooks and pivoting to face the challenges brought forth by this pandemic.
This has required some big pivots by marketers. Just how drastic were these changes? Here are five of the most notable pivots:
Signalytics Offers its Software for eCommerce Sellers | MarTech Cube
Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization . Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR).
“Our mission is to help e-commerce business owners scale their brands. We do this by maximizing their visibility through organic keyword rank and paid media channels,” says a senior spokesperson for the company.
Were you following this:
10 Proven Tips to Optimize an eCommerce Business : South Florida Caribbean News
Unless you are closing deals with every customer that comes to your online store (or even if you do), you need to constantly improve your online store.
In this blog post, you're going to learn ten practical eCommerce optimization tips to help you maximize your eCommerce conversion rate and increase your revenue.
With the online industry becoming more lucrative (by the end of 2021, online sales are expected to reach $4.479 billion ), it's important to have an effective e-commerce marketing plan to help you grow your online business.
Facebook Will Look to Support New eCommerce Functionalities via its Accelerator Program | Social
With Facebook looking to make eCommerce a bigger focus in order to assist businesses impacted by COVID-19, The Social Network has this week announced a new, specific eCommerce element within its startup accelerator program, which will provide training and support to "innovative commerce startups" that are looking to improve the online shopping experience.
The program will be one of two new streams being offered by the Facebook Accelerator Program , with the other focused on improving connectivity.
Watsco counts on ecommerce to drive business growth
The coronavirus has hit many distributors hard and in the process had a negative impact on sales—including for ecommerce.
But an exception thus far is Watsco Inc., a prominent distributor of heating, ventilation and air-conditioning supplies. While a slowing U.S. economy has shuttered all or big portions of major industries, Watsco is reporting another quarter of growing business-to-business ecommerce sales.
12 Platforms for Shoppable Video | Practical Ecommerce
YouTube has introduced several new features to make videos shoppable. To complement video ads with browsable product imagery, advertisers can now sync their Google Merchant Center and expand the call-to-action button to featured items and product pages. YouTube has also announced Video Action Campaigns , which automatically bring video ads to the YouTube home feed, watch pages, and Google video partners, all within one campaign.
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Instagram officially launched its Shoppable Posts in 2018 as a native integration to tag and shop products directly from organic Instagram posts, including video. Businesses approved for Instagram Shopping can tag up to five products in a video. When they tap the product, viewers see a “Check on Instagram” button and can complete a purchase without leaving the app.
Happening on Twitter
Destroying or dominating another human or people group never makes you powerful, it reveals your moral weakness. Lo… https://t.co/O6Ld2o8kKH sam_adeyemi (from NG, UK, US) Wed Jul 29 12:05:40 +0000 2020
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