Sunday, January 10, 2021

$24m ad campaign for COVID-19 aims to build consumer confidence - CMO Australia

$24m ad campaign for COVID-19 aims to build consumer confidence - CMO Australia

Building Australian consumer confidence lies at the heart of the Federal Government's $24 million advertising campaign to support the rollout of the nation's first COVID-19 vaccination program.

The national public education advertising and communication campaign was first revealed by Federal Government minister for health and aged care, Greg Hunt, in late December and is due to launch alongside the first rollout of free COVID-19 vaccines across the country.

Reference: (Read more) Visit Source



Check out this next:

What Is GM's New Logo & Ad Campaign Actually About?

On Friday, General Motors debuted its new "Everybody In" marketing campaign and redesigned GM logo in a private briefing for automotive and advertising reporters as part of the company's ongoing efforts to convince stakeholders that the company is truly serious about accelerating mass adoption of electric vehicles.

GM says that the "Everybody In" campaign is a call to action meant to reflect an electric vehicle movement that's inclusive and accessible. The advertising and marketing campaign features influencers such as Malcolm Gladwell, author of The Tipping Point , professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby, and gamer Erin A. Simon.

Publisher: CleanTechnica
Date: 2021-01-09T22:41:36 00:00
Reference: (Read more) Visit Source



Ford Launches New 'Raised By Goats' Ad Campaign For Bronco Sport

The story centers around a herd of goats that came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region. Sturdy, confident, and now immensely capable, the horse transforms into the adventure-ready, all-new Ford Bronco Sport.

“Raised by Goats” is the first of three campaign spots produced by Wieden+Kennedy New York for Ford to celebrate the launch of its all-new crossover, specifically highlighting its G.O.A.T. Modes equipped with up to seven terrain management modes.

logo
Publisher: Ford Authority
Date: 2021-01-10T10:23:53 00:00
Author: https fordauthority com 2021 01 ford launches new raised by goats ad campaign for bronco sport
Reference: (Read more) Visit Source



Ad campaign seeks to change minds on rendering plant

Growing Gadsden.com sounds like the website of a hometown effort to enhance and improve the City of Gadsden. Not so fast.

Growing Gadsden.com's advertisements are a product of Pilgrim's Pride Corp. The company admits it's behind the effort on an associated Facebook page.

The advertisements are an attempt to influence the residents of Gadsden and Etowah County to look favorably on construction of a chicken parts rendering plant at property owned by the Gadsden Airport Authority.

Publisher: Gadsden Times
Author: John F Floyd
Reference: (Read more) Visit Source



This may worth something:

Australian COVID vaccine ad campaign to target 'community concerns' - Sentinelassam

Canberra , Jan 10: Australia's Health Minister Greg Hunt said on Sunday that the government would target young women, migrants and indigenous Australians with its coronavirus vaccine advertising campaign. Hunt said that the A$24 million campaign, which will be rolled out weeks before vaccinations begin in mid-February, would be "a very detailed information program", reports Xinhua news agency.

Date: 2021-01-11T11:00:29 05:30
Author: Sentinel Digital Desk
Reference: (Read more) Visit Source



The Complete Guide to Effective Facebook Video Ads Campaigns - Business 2 Community

Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry ! Back in the mid-20 th century, TV commercials proved video’s potential for captivating audiences.

TV provided a high reach for those videos… too high, in truth. Most of the viewers weren’t even likely to be interested in the promoted product! And believe me, that kind of exposure wasn’t (and still isn’t) cheap at all.

Publisher: Business 2 Community
Reference: (Read more) Visit Source



Marriott, Blue Cross, Commerce Bank to halt campaign donations to lawmakers who voted against

The Blue Cross Blue Shield Association said it would do the same. The provider of health insurance to more than 100 million people said in a statement that its political action committee was suspending contributions "to those lawmakers who voted to undermine our democracy."

Commerce Bank also said in a statement that its PAC has "suspended all support for officials who have impeded the peaceful transfer of power." It has bank branches in five states, mostly in the Midwest.

Publisher: Washington Post
Date: 2021-01-10T22:44:56.497Z
Twitter: @WashingtonPost
Reference: (Read more) Visit Source



HHS rolls $250M ad campaign with Fauci, science focus front and center | FiercePharma

The "Tell Me More" digital video campaign kicks off the delayed and then restarted Department of Health and Human Services (HHS) effort initially bid out in September. In the opening video, Fauci reassures that with science and public health tools the pandemic will end, while additional videos dive into details of the science of the virus and vaccine development.

The first $500,000 effort will be followed by a $36.6 million fast-tracked "Slow the Spread" radio campaign set to begin Dec. 21, followed by more radio, print, digital and social media ads the following week.

Publisher: FiercePharma
Date: 2020-12-14T09:08:23-0500
Author: Beth Snyder Bulik
Reference: (Read more) Visit Source



No comments:

Post a Comment