Thursday, January 7, 2021

Don’t Count on Free Trials to Win You Customers

The authors’ research provides evidence that for “experience” goods– those where value is only discovered after consumption, for example a holiday destination, a movie, or new software — free trial campaigns should be deliberately targeting existing customers of medium to high usage. For this type of goods and services, relative to non-users, customers with some exposure to the product are more responsive to free-trial campaigns than other customers.

Publisher: Harvard Business Review
Date: 2021-01-07T13:35:33Z
Twitter: @harvardbiz
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6 Invaluable Tips for Satisfying Your Online Customers

Let me start with an illustration; if you sell a new technology or software or offer a completely novel service, then the information this gives is that most of your customer base will be novices, initially at least. 

The best way to learn your customer base is to walk a mile in their shoes and keep records of everything you learn. It’s a great idea to use a ticketing system to keep records of individual customer’s pain points. 

Publisher: Entrepreneur
Date: 2021-01-06T20:46:00Z
Author: Amir Bakian
Twitter: @Entrepreneur
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More Verizon customers in more places get access to 5G on their phone and in their home NYSE:VZ

BASKING RIDGE, N.J., Jan. 07, 2021 (GLOBE NEWSWIRE) -- Verizon today announced more 5G for all. Customers who received access to Verizon's Nationwide 5G service last year, built with the most advanced technology available in the industry, will now have access to Verizon's expanded coverage of 5G Ultra Wideband, the world's fastest 5G* and 5G Home Internet. Beginning January 14, customers in parts of Arlington, TX; Miami, FL; Anaheim, CA; San Francisco, CA and St.

Publisher: GlobeNewswire News Room
Date: 1/7/2021 5:02:24 PM
Author: Verizon Communications
Twitter: @globenewswire
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Chinese web firms 'bullying' customers with data, algorithms - consumer watchdog |

BEIJING/SHANGHAI (Reuters) - Chinese internet companies have been violating customers' rights by misusing personal data and "bullying" people into purchases and promotions, a government-backed consumer association said on Thursday.

The statement from the China Consumers Association (CCA) did not name any companies, but comes as Beijing has ramped up scrutiny of technology giants, reversing a once laissez-faire approach towards its vast internet space.

Publisher: U.S.
Date: 2021-01-07T12:07:51Z
Author: Reuters Staff
Twitter: @Reuters
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Some Tax Preparation Service Customers See Stimulus Delays – NBC 6 South Florida

Some H&R Block and TurboTax customers who paid for the tax preparation services using their 2019 refund are reporting issues getting their second stimulus check deposited into the right account. 

"It's frustrating but it's also scary. If this is deposited into somebody else's account does that mean we're not going to get a check," Chelsea Johnson said. 

* * *

"It showed the current check was going to be deposited or is going to be deposited today, January 4, and it shows a completely different bank account. And it is not my bank account," Johnson said. 

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Publisher: NBC 6 South Florida
Date: 2021-01-07T18:17:38 00:00
Twitter: @nbc6
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'Call us back next week': E.ON customers furious over service meltdown | Energy industry | The

During the winter's coldest spell so far, many customers have been unable to top up their pre-pay energy meters, or contact the supplier to set up payment plans after being furloughed in the latest coronavirus lockdown.

* * *

The supplier's customer service phone line has asked people to "call us back next week" unless their query is an emergency, and its website and app have both crashed after a deluge of complaints from customers who were incorrectly billed twice last month.

Publisher: the Guardian
Date: 2021-01-07T19:36:15.000Z
Author: https www theguardian com profile jillian ambrose
Twitter: @guardian
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$1.80 fee approved for Appalachian Power customers in Va.

State regulators have approved a service fee of $1.80 a month for most customers of Appalachian Power Co. in western Virginia.

The Roanoke Times reported Wednesday that the fee will be used to protect lower-income customers from the increased costs of switching to renewable energy.

Virginia's Clean Economy Act requires Appalachian Power and Dominion Energy to use carbon-free sources by 2050.

Publisher: WSLS
Date: 2021-01-07T14:57:11.921Z
Author: Associated Press
Twitter: @WSLS
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DP&L warns customers against scam calls

DAYTON — Dayton Power and Light warns customers that there have been an increasing number of phone calls Wednesday afternoon from scammers posing as DP&L.

The scammers are demanding DP&L customers make a payment or their service will be disconnected.

They are directing customers to call 1-800 numbers where they will receive instructions to pay the scammers.

Publisher: WHIO
Date: 2021-01-06T23:22:20.428Z
Twitter: @whiotv
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