Sunday, January 10, 2021

Don’t Count on Free Trials to Win You Customers

The authors’ research provides evidence that for “experience” goods– those where value is only discovered after consumption, for example a holiday destination, a movie, or new software — free trial campaigns should be deliberately targeting existing customers of medium to high usage. For this type of goods and services, relative to non-users, customers with some exposure to the product are more responsive to free-trial campaigns than other customers.

Publisher: Harvard Business Review
Date: 2021-01-07T13:35:33Z
Twitter: @harvardbiz
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And here's another article:

Survey: 96% of Santee Cooper customers satisfied with service | Local | thetandd.com

MONCKS CORNER – Santee Cooper residential customer satisfaction increased in 2020 and once again topped the national average, according to results from an independent survey.

Some 96% of Santee Cooper residential customers are satisfied, up from 93% in 2019, according to the survey conducted in October by MarketSearch. The national average for residential customer satisfaction among power companies is 93%. Also, among Santee Cooper customers more than half – 62% – said they are very satisfied.

Publisher: The Times and Democrat
Date: 106560791A6200A80BCECBE5E23A2EA2
Author: Special to The T D
Twitter: @thetandd
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Thousands of SRP prepaid plan customers in Phoenix affected by now-restored outage

PHOENIX - Officials with SRP say customers on its M-Power prepaid plan were affected by a power outage on the night of Jan. 8, but it has since been restored.

Throughout Friday night, FOX 10 received calls from viewers who say people with an outstanding balance on SRP's M-Power program had their power shut off at around 8 p.m.

The company released a statement Saturday morning saying they had a technical issue that impacted more than 15,000 customers on its prepaid plan. 

Publisher: FOX 10 Phoenix
Date: 2021-01-08
Author: Irene Snyder
Twitter: @FOX10Phoenix
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Amazon, Walmart Tell Consumers to Skip Returns of Unwanted Items - WSJ

Amazon.com Inc., Walmart Inc. and other companies are using artificial intelligence to decide whether it makes economic sense to process a return. For inexpensive items or large ones that would incur hefty shipping fees, it is often cheaper to refund the purchase price and let customers keep the products.

The relatively new approach, popularized by Amazon and a few other chains, is being adopted more broadly during the Covid-19 pandemic, as a surge in online shopping forces companies to rethink how they handle returns. "We are getting so many inquiries about this that you will see it take off in coming months," said Amit Sharma, chief executive of Narvar Inc., which processes returns for retailers.

Publisher: WSJ
Date: 2021-01-10T10:30:00.000Z
Author: Suzanne Kapner and Paul Ziobro
Twitter: @WSJ
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Were you following this:

Local restaurant reminding customers "no mask, no service"

BRYAN, Texas (KBTX) -Local restaurants have faced many struggles to keep business afloat throughout this pandemic.

* * *

"Now we're doing like 85% of the business," said Ocana "I still have to be aware of what's going on around us and take care of everyone that comes in here."

"We'll go outside and we'll service you out there. I'll go to your house and take the foot to your house if it comes to that," said Ocana.

"We're all in this together I promise you that. If we stick together and we do what we're supposed to do we will end this thing," said Ocana.

Publisher: https://www.kbtx.com
Twitter: @kbtxnews
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Maxed Out: Sports performance, fitness studio helps customers make new year a fit and healthy one

Maxed Out located in the Bosselman Plaza on South Locust in Grand Island has new owners and a new name. The former Snap Fitness location offers group fitness classes, on-demand classes, 24/7 access, athletic training and personal training. (Independent/Josh Salmon)

Jeff and Ashlee Vap are owners of Maxed Out in Grand Island. The former Snap Fitness location on South Locust offers group fitness classes, on-demand classes, 24/7 access, athletic training, personal training and calorie tracking.(Independent/Josh Salmon)

Publisher: The Grand Island Independent
Author: Robert Pore robert pore theindependent com
Twitter: @theindependent
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Arnold's Meats asks customers to aid in 'Restaurant Rescue'; promotion touts wholesale customers

8/20/2020 -Chicopee- Larry Katz is the President of Arnold's Meats, the 2021 Reader Raves winner of "Best Butcher." (Don Treeger / The Republican)

Starting this week, and probably for all of 2021, Arnold's is selling gift certificates from its restaurant customers at its markets on Grattan Street in Chicopee and Shaker Road in East Longmeadow.

Customers who buy a gift certificate — $50 for high-end places and probably less for cheaper eateries — will get 10% off their Arnold's purchase on that shopping trip.

Publisher: masslive
Date: 2021-01-08T21:53:05.898Z
Author: jkinney
Twitter: @masslivenews
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What customers need to know about Loves Furniture's bankruptcy filing

It depends. If you're a customer who has paid and haven't received furniture yet, you should call your bank or credit card company immediately.

The Better Business Bureau said the situation is problematic for those who received their furniture, but may have a warranty. If that group includes you, don't expect that warranty to mean much.

Loves Furniture put blame on the COVID pandemic and the slow down of shipments from overseas. While that may be true, the new revelations of major financial problems won't help the situation for many.

Publisher: WDIV
Date: 2021-01-08T23:46:00.769Z
Author: Hank Winchester Dane Kelly Kayla Clarke
Twitter: @WDIV
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