Finally, let's talk about split testing, which is also known as A/B testing. This strategy involves you tweaking various aspects of your marketing campaign to see stronger results.
Let's say you put out a new campaign, and you're not seeing the results you were expecting. You could split the recipients in half and change the promotional offer from 15% to 30%. If you start seeing more conversions, you can safely assume that the discount percentage played a role in increasing your sales.
This may worth something:
Saddle Creek Adds Fulfillment Distribution Center to Support Ecommerce Demand
Saleor scores $2.5M seed round for its ‘headless’ e-commerce platform –
Saleor , a Poland and U.S.-based startup that offers a “headless” e-commerce platform to make it easier for developers to build better online shopping experiences, has raised $2.5 million in seed funding.
The round is led by Berlin’s Cherry Ventures , with participation from various angels. They include Guillermo Rauch (Vercel CEO and inventor of Next.js), Chris Schagen (former CMO of Contentful) and Kevin Mahaffey (co-founder of Lookout).
Yotpo's eCommerce Solution Attracts $230M | PYMNTS.com
At a time when "everyone is selling everything online," Yotpo 's all-in-one eCommerce suite — which integrates marketing, loyalty, customer referrals and reviews into a single platform — has not only convinced over 30,000 brands, but has caught the eye of investors, too.
In announcing its largest-ever $230 million fundraise on Thursday (March 18), which values Yotpo at about $1.4 billion, the company's CEO told PYMNTS that he has barely scratched the surface of this burgeoning business that already delivers over $100 million in annual recurring revenue.
While you're here, how about this:
Enterprise Sites Can Win Big With an Ecommerce SEO Strategy
In ecommerce, the pandemic has emphasized the need for organizations to be agile in their marketing strategies and focus on growing organic traffic, to protect the brand when paid media budget may need to be cut back.
What we learned this past year is that when times get tough, consumers turn to search to find answers to their every need.
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Late in 2020, Coresight Research reported that over 8,000 stores had permanently closed and estimates pegged the total potential closures at over 25,000 locations.
US e-commerce on track for its first $1 trillion year by 2022, due to lasting pandemic impacts
The COVID-19 pandemic boosted U.S. online shopping by $183 billion, according to a new report by Adobe’s e-commerce division, released this morning. This figure represents the increase in online shopping during the months of March 2020, when the pandemic began in the U.S, through February 2021. During this time, U.S. consumers spent a total of $844 billion online. Meanwhile, $813 billion was spent during the calendar year 2020 alone, up 42% over 2019.
The pandemic has served as an accelerant to many industries, pushing them years ahead of where their natural growth would have otherwise taken them.
5 Ways eCommerce Retailers Can Earn More Product reviews | CustomerThink
There's a huge amount to think about when you're running a business. First, you'll need to take care of the basics. From setting up your website, organizing your products and WMS (warehouse management software) to setting up your online presence.
No business can afford to be without an effective online presence – and the online space is hugely competitive. Whichever sector you're in, you have to find increasingly inventive ways of standing out from the crowd.
President and CEO, Michael Manzione, Shares Insight on eCommerce Industry Growth and the Future
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