As more people purchase groceries and consumer goods online, time tested in-store strategies such as shelf space and flyers have given way to digital commerce, retail media networks and more.
Now, brands that haven't prioritized their e-commerce position are playing a game of catch-up. This is particularly true of brands in the CPG space, where purchases have traditionally taken place in-store, until very recently. The e-commerce learning curve can be steep, especially for those that have been focused on offline and in-store marketing tactics.
Many things are taking place:
Amazon Asks India To Hold Off On New Rules | PYMNTS.com
As India's digital commerce battle heats up, the government is investigating Amazon's business practices and is eyeing new regulations for eCommerce companies. India's regulators are focusing on two issues: the treatment of sellers on the big eCommerce sites and foreign investment in those sites.
Now, Amazon is asking that India hold off on making any changes to its eCommerce foreign investment rules until after the probes are completed, Reuters reported on Thursday (March 25), citing sources.
DesignRush Ranks Top eCommerce Web Design Companies & Top Drupal Web Development Companies in
NEW YORK , March 25, 2021 /PRNewswire-PRWeb/ -- The online customer pool is ever-expanding. It is estimated that in 2021 there will be 2.14 billion global digital buyers worldwide, which makes almost a third of the world's population.
Many businesses opt for a custom eCommerce web design and tailor-fit Drupal solutions to take advantage of this rapidly growing trend.
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Expertise: eCommerce Development & Marketing, Website Design & Development, Shopify and more
Google Shares Technical SEO Best Practices For Ecommerce Sites
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products.
When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions.
Additional data that Google can display for product pages includes ratings, pricing, and stock levels.
Other things to check out:
Kohl's Brings Cole Haan To Stores And eCommerce | PYMNTS.com
The assortment encompasses products like Cole Haan's Stitchlite™ oxfords and sneakers, while it also "delivers on seasonal trends with styles like platform sandals and weather-proof boots," according to the announcement.
Earlier in March, Kohl's introduced its FLX private-label athleisure brand, which shoppers can buy at more than 300 physical locations and online. In a previous announcement, the company referred to FLX as a brand for men and women that highlights "size-inclusive, stylish-active and casual separates made with high-quality performance fabrics and functional details." The FLX collection encompasses core products and a changing roster of "seasonally relevant" items.
Key Findings from the 2021 Ecommerce Platforms Report | Digital Commerce 360
Riskified and Dentsu collaborate to transform the ecommerce space
Riskified, the eCommerce enablement and fraud-prevention solutions provider, and Dentsu Inc., an advertising and public relations agency, are forming a strategic partnership to introduce Riskified’s eCommerce enablement and fraud prevention solutions to Dentsu’s portfolio of customers. The partnership aims to support customers’ digital transformation and enhance their adoption of best of breed eCommerce technologies.
Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach
Before the pandemic, the grocery industry didn’t anticipate hitting $100 billion in online sales until 2022, yet grocery retailers were already invested in improving digital technology and fulfillment processes for the expected long-term growth in online sales. By 2025, ecommerce will account for 21.5% of all U.S. grocery sales.
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According to a recent study by Mercatus, an independent research firm, 66% of shoppers say product availability and real-time inventory are very important, both of which can impact brand loyalty. Progressive Grocer notes that traditional grocery stores do have a leg up in loyalty: “Compared to brick-and-mortar [grocery stores], there is far less loyalty for pure-play online retailers, with only 8% of shoppers switching to an online-only operator such as Amazon.
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