Wednesday, March 17, 2021

Snap Snaps Up Fit Analytics In eCommerce Push | PYMNTS.com

Social media company Snap has acquired Fit Analytics, a German firm that helps shoppers make sure they're chosen the right sizes when they buy shoes or clothing online.

"By leveraging Snap's scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers," Fit Analytics CEO Sebastian Schulze wrote in a Wednesday (March 17) blog post . "Our main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging our technology and expertise."

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Date: 2021-03-17T13:31:52-04:00
Twitter: @PYMNTS.com
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While you're here, how about this:

Analyzing the best ecommerce platforms for SEO - ClickZ

Ecommerce has really exploded in the last year. As an SEO agency, we have never had more enquiries from ecommerce websites over the last 12 months who are looking to boost their rankings and positions in Google’s search results.

With this in mind, we review the best ecommerce platforms for SEO including Shopify, WordPress and Wix.

Publisher: ClickZ
Date: 2021-03-17T10:00:45 00:00
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Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI

Pencil's AI-powered creative advertising platform to help Clearbanc's portfolio companies create video ads in minutes to boost revenues.

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MGC online video ads are generated by artificial intelligence (AI), while learning what resonates with audiences, in order to systematically deliver better results for brands. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners.

Twitter: @Yahoo
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Is cryptocurrency a viable option for ecommerce stores?

Cryptocurrency is everywhere, including ecommerce. Between Coinbase's public listing , the sale of a $69 million NFT via Christie's auction house, a $1.5 billion investment in Bitcoin by Elon Musk's Tesla, and soaring valuations that make one wonder when the bubble will burst, you can't walk to your mailbox without tripping over a social media mention about cryptocurrency. With all the hype, there's gotta be a good reason to transfer some of your money to crypto, right?

Publisher: Marketing & Technology News
Date: 2021-03-17T16:55:42 00:00
Author: Jon Henshaw
Twitter: @coywolf
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Quite a lot has been going on:

Pinduoduo tops Alibaba as China's ecommerce leader - MarketWatch

SINGAPORE--Chinese e-commerce company Pinduoduo Inc. has overtaken Alibaba Group Holding Ltd. to become the country's largest e-commerce company by annual active buyers, according to figures Pinduoduo released on Wednesday.

In 2020, Pinduoduo had 788.4 million annual active buyers, users who bought at least one item last year, up 35% from a year earlier. It marked the first time Shanghai-based Pinduoduo exceeded Alibaba's 779 million annual active buyers.

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Publisher: MarketWatch
Date: 2021-03-17T08:41:00-04:00
Author: Keith Zhai
Twitter: @marketwatch
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Stronger Together: 5 Reasons Women in Ecommerce Should Seek Each Other Out

Here are the top five reasons why women in ecommerce can benefit from like-minded entrepreneurs:

An environment dedicated to women in ecommerce provides the opportunity to interact with like-minded women who share similar challenges. Whether you need to vent about running out of inventory to a missed recital, they can relate and are able to offer advice that applies to your unique situation.

Publisher: Entrepreneur
Date: 2021-03-16T21:00:00Z
Author: Ashley Armstrong
Twitter: @Entrepreneur
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Lands' End To Double Up On Kohl's Partnership | PYMNTS.com

Casual clothing and footwear retailer Lands' End said it is expanding its tie-up with Kohl's and growing its global eCommerce business, as the company's European sales led the way in its most recent results.

According to a company statement released Wednesday (March 17), the Wisconsin-based retailer's Q4 revenue fell 2 percent to $538 million, while its online sales rose 7.5 percent, led by a 38 percent gain in its European eCommerce business, via a 14 percent increase in new customers.

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Date: 2021-03-17T11:06:31-04:00
Twitter: @PYMNTS.com
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eCommerce's Trillion-Dollar Year Is In Sight | PYMNTS.com

A trillion dollars is a lot of money, by any stretch of the imagination. Now it's a bit of a benchmark, perhaps a psychological one. After all, on Wall Street not all that long ago, investors waited with bated breath to watch Apple and other Big Tech names breach the trillion-dollar market cap.

As for another trillion-dollar milestone: eCommerce sales are expected to reach $1 trillion next year — and that's tied to U.S.-based consumers alone. That's according to estimates this week from the Adobe Digital Economy Index report , as the great digital shift that has been well-documented in these digital pages is being underscored by other providers' research and findings.

Date: 2021-03-16T11:13:35-04:00
Twitter: @PYMNTS.com
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