This may worth something:
Hennessy celebrates Black excellence with new 'Dear Destiny' campaign starring Nas | Ad Age
Based a letter from Nas—full name: Nasir Jones—to his daughter Destiny, the spot retells the history of Tulsa, Oklahoma's Greenwood District, a once-thriving Black neighborhood in the city often called "Black Wall Street" that was burned to the ground by white supremicists in 1921. Now, 100 years later, Hennessy wants to recapture the ambition of that community that exemplified Black excellence.
The commercial was created by Uninterrupted, a production brand under the umbrella of Black-owned entertainment firm SpringHill Company, which is helmed by National Basketball Association great LeBron James and his longtime business partner Maverick Carter.
Ad campaign aims to convince Americans to get COVID-19 vaccines | News | Harvard T.H.
The Ad Council and the COVID Collaborative have unveiled a new public service ad campaign aimed at building trust among Americans who may be hesitant about getting vaccinated against COVID-19 .
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The $52 million ad campaign was announced in November by the Ad Council, a nonprofit advertising group, and the COVID Collaborative, a coalition of experts in health, education, and the economy. Harvard T.H. Chan School of Public Health Dean Michelle Williams is a co-founder of the COVID Collaborative. Other Harvard Chan School experts involved in the group include Howard Koh , Harvey V.
Ad campaign aims to build confidence in COVID-19 vaccine
The retired MPS employee was filming a new ad to encourage others to trust in the COVID-19 vaccine.
"Were you reluctant at any point about the vaccine?" WISN 12 News reporter Kent Wainscott asked her.
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But Washington, who lost a family member to COVID-19, said learning the facts about the vaccine convinced her.
That's the message behind a new $900,000 outreach effort by Healthy MKE, a coalition of community groups, to build vaccine confidence in Milwaukee's Black, Hispanic and Latinx communities, where vaccination numbers are lagging.
In case you are keeping track:
White House to launch $250 million ad campaign to fight vaccine hesitancy
(CNN) – The Biden administration is planning to launch a COVID-19 vaccine promotion campaign in the coming weeks.
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Most of the money will be used to buy advertising on television, radio, billboards, print, and digital media.
Work on the advertising project started last fall, but the Biden administration has been waiting to launch the education campaign until there was an increase in vaccine supply.
Health officials say about 80% of Americans need to be vaccinated to keep the virus from spreading.
Ad campaign launches to build trust in vaccine | khou.com
Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns |
Brand-building while driving direct response can sometimes be difficult to match-up, as you look to maximize immediate sales, while also establishing your brand presence.
Should you focus more on one or the other element - or is there a way to effectively establish your brand, and build your online audience, while also staying focused on immediate conversions?
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" Many advertisers today struggle to balance short-term sales activation with long-term brand growth. And while both are critical to marketing success, traditionally these strategies have been viewed as distinct. Often performance marketing/DR and brand teams are in their own silos, with their own budgets and their own distinct - and perhaps conflicting - goals and priorities."
Senate GOP's campaign arm buys $1M in ads targeting Democrats' voting rights bill
Senate Republicans' main campaign arm will unveil a seven-figure ad campaign in Georgia, Arizona, Nevada and New Hampshire targeting Democrats' effort to expand voting, Axios has learned.
Why it matters: These are the National Republican Senatorial Committee's (NRSC) first TV ads of the 2022 midterms cycle and show how potent S.1 (the Senate's version of H.R. 1) is for Republicans — both in how it would overhaul the nation's elections and as a messaging tool.
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