Sunday, March 21, 2021

Covid vaccine: White House shifts ad campaign strategy to reflect growing concern over

(CNN) Reluctance among conservatives to get vaccinated against Covid-19 has caused growing concern inside the White House, according to people familiar with the matter, even as President Joe Biden's administration rapidly scales up nationwide efforts to administer shots.

Publisher: CNN
Date: 2021-03-19T21:32:59Z
Author: Kevin Liptak and Jeremy Diamond CNN
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And here's another article:

Govt allocates almost R60 million to Covid-19 ad campaign – but has only paid 18% so far

Government has allocated almost R60 million to a multimedia advertising campaign to create Covid-19 awareness.

The Government Communication and Information Systems (GCIS) revealed financial details of its extensive R59 million advertising campaign aimed at educating the public about the Covid-19 pandemic on Friday. 

The GCIS targeted over 60 radio stations, at least four television broadcasters and more than 22 billboard and wall mural suppliers.

Publisher: BusinessInsider
Date: 2021-03-20
Reference: (Read more) Visit Source



Labor Union Releases Ad Campaign for Nursing Home Reforms

The ad released  by the union, which has served as a key ally for Cuomo over the last decade, credited the governor and state lawmakers for backing reform plans. 

Democrats in the state Senate this week approved a package of measures to address the issue; Assembly Democrats are expected to take up their own changes. 

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Date: HTML5 Flash
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Molson Coors chooses Droga5 for Topo Chico Hard Seltzer ad campaign

Molson Coors has tapped Droga5 to handle Topo Chico Hard Seltzer, the new alcoholic version of the sparkling water brand that hits stores March 29.

The bar-drink cachet could serve Molson Coors well as it markets Topo Chico Hard Seltzer. Still the Chicago-based brewer will be trying to establish the brand in an increasingly crowded hard seltzer market as countless brands chase market leaders Truly and White Claw.

Molson Coors promises a “robust 360 marketing campaign” for the drink backed by “strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media/PR,” according to a statement. Company representatives did not disclose details on the creative direction. The PR and influencer work will be handled by ICF Next.

Publisher: Crain's Chicago Business
Date: 2021-03-18T13:45:46-0500
Author: E J SCHULTZ
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While you're here, how about this:

LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic] | Social

Video is the best performing content type on all social platforms , drawing higher levels of engagement, response, shares and more.

Publisher: Social Media Today
Date: 2021-03-18
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Paid Social Media Advertising Campaigns for Law Firms

Last week, we looked at creating an effective law firm social media marketing strategy , the third module in the Good2bSocial Digital Marketing Certification for law firms. Previously, having an active law firm social media profile as a place to promote firm content was an effective strategy; however, the social media landscape has changed.

Jay Plum, Director of Communications of Bracewell LLP, says, "The Good2BSocial Digital Marketing Certification program provides current and practical information that is tailor-made for legal marketing professionals at all levels who want to up their digital and social media marketing game."

Publisher: The National Law Review
Date: 5493B547C0AB527FF4CF8C4D0127302A
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