(CNN) Reluctance among conservatives to get vaccinated against Covid-19 has caused growing concern inside the White House, according to people familiar with the matter, even as President Joe Biden's administration rapidly scales up nationwide efforts to administer shots.
And here's another article:
Govt allocates almost R60 million to Covid-19 ad campaign – but has only paid 18% so far
Government has allocated almost R60 million to a multimedia advertising campaign to create Covid-19 awareness.
The Government Communication and Information Systems (GCIS) revealed financial details of its extensive R59 million advertising campaign aimed at educating the public about the Covid-19 pandemic on Friday.
The GCIS targeted over 60 radio stations, at least four television broadcasters and more than 22 billboard and wall mural suppliers.
Labor Union Releases Ad Campaign for Nursing Home Reforms
The ad released by the union, which has served as a key ally for Cuomo over the last decade, credited the governor and state lawmakers for backing reform plans.
Democrats in the state Senate this week approved a package of measures to address the issue; Assembly Democrats are expected to take up their own changes.
Molson Coors chooses Droga5 for Topo Chico Hard Seltzer ad campaign
Molson Coors has tapped Droga5 to handle Topo Chico Hard Seltzer, the new alcoholic version of the sparkling water brand that hits stores March 29.
The bar-drink cachet could serve Molson Coors well as it markets Topo Chico Hard Seltzer. Still the Chicago-based brewer will be trying to establish the brand in an increasingly crowded hard seltzer market as countless brands chase market leaders Truly and White Claw.
Molson Coors promises a “robust 360 marketing campaign” for the drink backed by “strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media/PR,” according to a statement. Company representatives did not disclose details on the creative direction. The PR and influencer work will be handled by ICF Next.
While you're here, how about this:
LinkedIn Provides New Video Ad Tips, Based on More Than 3500 Campaigns [Infographic] | Social
Video is the best performing content type on all social platforms , drawing higher levels of engagement, response, shares and more.
Paid Social Media Advertising Campaigns for Law Firms
Last week, we looked at creating an effective law firm social media marketing strategy , the third module in the Good2bSocial Digital Marketing Certification for law firms. Previously, having an active law firm social media profile as a place to promote firm content was an effective strategy; however, the social media landscape has changed.
Jay Plum, Director of Communications of Bracewell LLP, says, "The Good2BSocial Digital Marketing Certification program provides current and practical information that is tailor-made for legal marketing professionals at all levels who want to up their digital and social media marketing game."
Happening on Twitter
More than 3.1 million Covid vaccine doses were administered today in the United States. That's an INCREDIBLE accomp… https://t.co/8dwz11Qjfl joncoopertweets (from New York) Sat Mar 20 20:24:33 +0000 2021
Before President Biden took office, the U.S. was administering an average of 900,000 COVID-19 vaccine doses a day.… https://t.co/txYyjB0x3X WhiteHouse (from United States of America) Sun Mar 21 13:00:02 +0000 2021
Pakistan PM Imran khan took Chinese vaccine 2 days ago, tests positive for COVID today. 😂😂😂 indiantweeter (from Delhi ) Sat Mar 20 09:43:50 +0000 2021
Prime Minister Imran Khan was not fully vaccinated when he contracted the virus. He only got the 1st dose and merel… https://t.co/uZcsxl4OZE nhsrcofficial (from 3rd Floor Kohsar Block) Sat Mar 20 10:40:21 +0000 2021
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