Changes to website content often go hand in hand with the need to update analytics tags. Marketers are well familiar with this task. With the introduction of Google Analytics 4, Google introduced enhanced measurement, which has the potential to make these updates much, much easier.
With the introduction of Google Analytics GA4, Google introduced a main event tags switch in the user interface.
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The sixth event feature is one I am glad to see — site search . I covered the benefits of analyzing site searches back in a 2015 post. In the GA4 iteration, the user still provides the search query parameter that appears in the search results — in this instance the query is added within this menu.
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Clearwater Analytics Names Marcus Ryu to Board of Directors | Business Wire
Mr. Ryu has served as Guidewire's Chairman of the Board of Directors since August 2019, contributing to the company's strategy and furthering key customer and industry relationships. Since cofounding Guidewire in 2001, he has held many roles, including leading the product, marketing, sales, and services teams. Most recently, Mr. Ryu served as CEO from 2010 to 2019, leading Guidewire through its IPO in 2012.
"Marcus' incredible experience as a founder and leader of a remarkably successful, publicly-traded software company is a tremendous addition to our Board," said Sandeep Sahai, Chief Executive Officer, Clearwater Analytics. "He brings the unique perspective of an innovator and entrepreneur who has navigated the complex insurance market.
Idelic raises $20M to expand driver analytics solution - FreightWaves
Idelic Inc., a Pittsburgh-based software solutions provider for commercial fleets, has raised $20 million in Series B funding led by Highland Capital Partners and including AXA Venture Partners, Birchmere Ventures, Origin Ventures, TDF Ventures and SaaS Venture Capital.
Idelic also announced Craig Driscoll of Highland Capital Partners will be joining the company's board of directors.
"Together we can revolutionize how trucking fleets — and their insurance carriers — think about the risks they navigate every day," said Driscoll in the release. "That's a massive goal that has huge implications for the transportation industry and society in general. Their mission is exactly what we look for in companies and I'm thrilled to join the team."
Free Webinar | Understanding Decision-Driven Analytics
Making decisions with data too often comes down to finding a purpose for the data at hand — not finding the right data. If you want to make good decisions with data, start from the decision you need to make and then ask which data you need to make that decision.
Please join MIT SMR authors Bart de Langhe and Stefano Puntoni as they show how decision-driven data analytics results in better decision-making. They'll give examples of how data-driven often means answering the wrong question and offer steps for using data in a more effective way.
While you're here, how about this:
Security & Safety Things Launches 2nd Video Analytics App Challenge - Security Sales &
No Jitter Roll: Cross-Platform Direct Messaging, UCaaS Analytics | No Jitter
A look at the Microsoft-Metaswitch value proposition and opportunities ahead for creating a more symbiotic roadmap for the respective Teams and MaX UC platforms
THREAD and Lokavant to provide analytics for DCTs
Big Data Analytics and Social Media - Business 2 Community
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioral and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information needed for proper decision-making.
With data being neatly segregated via machine learning algorithms, social media platforms are able to allow companies to directly target individuals based on detailed specifications that go beyond race, age, gender or social standing. Marketers can increase their profits while lowering the cost of advertising, as the more people who are interested in your product or service see the advertisement, the less money is spent on advertising to individuals who are not interested.
Happening on Twitter
New In Data Studio: Event-scoped campaign dimensions in Google Analytics 4 You can now visualize more GA4 dimensio… https://t.co/uc8pVPv1EV googleanalytics (from Most places) Thu Mar 25 17:38:51 +0000 2021
In Google Analytics 4, you can generate custom campaign parameters for your advertising URLs. You can add paramete… https://t.co/vMdero2ugp googleanalytics (from Most places) Fri Mar 26 16:12:53 +0000 2021
In this new video by @fedorovicius, you can learn how to send custom metrics to Google Analytics 4 & find that data… https://t.co/CrelgHni4R googleanalytics (from Most places) Tue Mar 23 23:34:01 +0000 2021
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