With the postponed Mayor of London and London Assembly elections coming up in May for those in the capital, the GLA's in-house design team has created a campaign called London Elects to raise awareness and encourage people to vote.
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Billed as "a play on postponed elections," the campaign leads with the strapline "let's try that again. It will run until Election Day on 6 May and comprises poster advertising displayed on the underground and buses; audio spots played on London radio stations; an animated advert screening on video-on-demand platforms; and social media messages.
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City launches vaccine ad campaign - Metro Philadelphia
Philadelphia has launched its first media campaign to encourage residents to sign up to receive a coronavirus vaccine.
City officials had, until recently, been reluctant to spend money on advertisements, billboards and other messages, citing a limited number of doses.
Health Commissioner Thomas Farley unveiled the campaign Friday, saying ads will begin appearing in community newspapers and ethic media outlets with the slogan "Vax Up Philly."
Zong 4G launches 'Let's Get Digital' ad campaign for Pakistani youth -
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Glossier goes to the movies in new campaign for Lash Slick mascara
Glossier is evolving its storytelling ad format with a movie-themed campaign for its Lash Slick mascara.
"Ultimately the value proposition of Lash Slick is that it’s a black mascara, so we are able to really focus on the storytelling because [we don’t need to explain mascara]," said Weiss. "Within our broader community, we already have advocacy built in, and this enabled us to have fun and not be too serious."
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It's been about a year since cities like New York City have had open movie theaters. Some NYC theaters started to reopen in March. while theaters in many other cities reopened in Oct. 2020. Dozens of movie release dates have been pushed back until there is a better guarantee of an audience. Glossier’s Lash Slick campaign, therefore, arrives when people are nostalgic for movies. It also intersects with referential nostalgia to '90s and mid-aughts movies.
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Unilever Paying Brands to Bring Diversity into Their Ad Campaigns
As more women make it clear that it has been long past time for the advertising industry to welcome diversity and inclusion, more organizations are responding in kind . To that end, Unilever recently announced that it will further push advertising agencies to redefine what to many people have become tired and clichéd definitions of beauty.
The latest extension of this work is the Dove brand's announcement that it will promote more inclusivity in the wider advertising sector by subsidizing the costs of talent if they rethink their definitions of what a "model" should be.
Dan Rodimer launches Texas campaign with new persona after loss in Nevada - The Washington Post
Rodimer has remade himself again on a road he hopes will lead to Congress, though his latest persona has earned him ridicule, even from fellow Republicans.
The ad, in particular, has renewed criticism that Rodimer, with no known connection to the 6th District, is a carpetbagger pandering to the Texas electorate. Rep. Matt Gaetz (R-Fla.) attacked Rodimer and the ad : "Fake Texan makes fake video of fake bull ride."
"We already have enough phonies in Congress," Gaetz said. "Texans, please send this Nevada man back to his true home state (where he lost two prior elections)."
New ad campaign launched urging people not to meet indoors as lockdown eases - LBC
The government has launched a new advert urging people in England not to gather indoors, as part of a new "Hands, Face, Space and Fresh Air" campaign.
The latest slogan comes as coronavirus lockdown restrictions were eased on Monday in England, allowing people to meet in groups of six people or two households.
GP Dr Hilary Jones MBE has reminded people to "take this next step safely" in the short clip, which will be broadcast on television, radio and online platforms over the coming weeks.
Facebook puts $750 million global media account up for review | Campaign US
The account is worth $750 million, according to Comvergence. The pitch is being managed by ID Comms, according to sources close to the pitch.
Mindshare and Dentsu are the incumbents and are participating in the pitch, which includes media planning and buying across Facebook’s entire business — Instagram, Facebook, WhatsApp and Messenger.
Facebook, Mindshare and Dentsu did not reply to requests for comment in time for publication.
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Sources: Vanderbilt about to announce a new $300 million facility project/campaign to help support all sports — wit… https://t.co/QdK2t29Cyz PeteThamel (from Boston MA) Mon Mar 29 14:58:02 +0000 2021
Why wouldn't Mr Modi vaccinate his own population before exporting the vaccine ? Maybe his supporters can explain… https://t.co/kBxgoUtwpD RaviSinghKA (from Slough, England ) Sat Mar 27 20:21:10 +0000 2021
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