A new Visit Florida ad campaign airing in 48 states through June is inviting people to enjoy the kind of vacation freedom available in few other states.
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A new survey shows 33% of people are letting COVID-19 affect their travel plans, which is the lowest since the pandemic began and 87% plan to vacation in the next six months.
The survey also shows 55% feel safe traveling, 52% feel safe dining and shopping, and 51% support welcoming visitors to their communities.
Many things are taking place:
5 of the most iconic Apple ad campaigns - AppleMagazine
Perhaps the most well-remembered marketing campaign in Apple's history is Silhouettes, which saw people letting loose to their favorite songs on their iPod. It was soundtracked by U2 and the Black-Eyed Peas, in what arguably helped Apple command the attention of consumers around the world and set the company's trajectory for the future, becoming the world's biggest technology brand. Silhouettes put Apple on the map in more ways than one.
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One of the more recent campaigns on the list is Romeo and Juliet, which showed off the video features of the iPhone 7 Plus. It was the first in a series of more heartfelt and emotional campaigns from Apple, aired over the festive period, and after first airing in 2016, it set the standard for sentimental technology ads in the years that would follow.
White House shifts ad campaign strategy to reflect growing concern over conservatives'
Reluctance among conservatives to get vaccinated against Covid-19 has caused growing concern inside the White House, according to people familiar with the matter, even as President Joe Biden's administration rapidly scales up nationwide efforts to administer shots.
The topic has been the subject of several high-level conversations between administration advisers and health experts, including at the presidential level, the officials said.
Conservatives will now be one of the primary target audiences for a massive public relations campaign that could launch as early as next week, officials said. And the administration, through its partners, has been working with NASCAR, country music organizations and several rural organizations on vaccine confidence efforts meant for conservative eyes and ears.
How Ad Council raised $407M in donated media for their COVID-19 campaign - ClickZ
Headquartered in Manhattan, The Ad Council is a nonprofit focused on creating social good campaigns and public service announcements (PSAs) in the US. The company has weathered nearly a century of change, upheaval, and crises—up to and including the COVID-19 pandemic.
Last July, the Ad Council was presented with a new challenge—educate Americans about the benefits of wearing masks to prevent the spread of COVID-19.
We spoke with Catherine Chao, Ad Council’s VP of Strategy & Evaluation, to discuss the unique challenges her team faced in creating unifying messaging about mask wearing throughout the US.
And here's another article:
Reno DMV to launch new REAL ID campaign
RENO, Nev. (KOLO) - The Reno DMV says it will launch a new 'Real ID' campaign in April. The ad campaign will say, 'Do you really need a Real ID?' versus 'Get your Real ID.'
The original deadline was extended because of the coronavirus pandemic. DMV Administrator Sean Sever said, "Just go to our website getrealnevada.com and decide for yourself, do I really need one or not?"
He continued, "If you are not going to be traveling or visiting federal buildings, don't worry about it, you don't need to do something before the October 1st deadline." The DMV estimates nearly 680,000 people don't have the Real ID.
Brands pivot campaign strategies for March Madness comeback | Campaign US
The tournament returned to the courts this year with media rights holders CBS and Turner Sports anticipating millions of viewers tuning in (the tournament’s first five days reported 18% lower Nielsen-measured viewership than 2019) and more than $1 billion in revenue. Brands became more optimistic about March Madness’ comeback, but had to pivot their creative strategies.
As the pandemic spread, Coldwell Banker kicked off a sub campaign in April titled “Hometown Heroes,” which celebrated frontline workers including nurses, truck drivers and soldiers.
Details On What's Next From WWE's New Old Spice NightPanther Ad Campaign | PWMania.com
WWE NXT Superstar Rik Bugez (Eric Bugenhagen) will continue to play Joseph Average, the Old Spice character that we saw briefly win the WWE 24/7 Title at the recent Fastlane pay-per-view. As noted, Fastlane featured a backstage segment where Average, the delivery guy for WWE sponsor Old Spice, ended up winning the WWE 24/7 Title from R-Truth. Average pinned Truth while trying to clean up a display that was knocked over.
In an update, the story of Joseph Average will play out across 5 more WWE vignettes, according to AdWeek. There’s no word on exactly when these vignettes will air, but they should premiere in the next several weeks. AdWeek noted that this is a multi-week content series and storyline integration to support the launch of Old Spice’s new NightPanther deodorant scent.
Healthier Colorado ad campaign designed to fight 'misinformation' from public option opponents |
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