Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors they have adopted will stick.
For marketers, this has created an urgent need to prioritize ecommerce and to adapt age-old promotion strategies, so they can continue to reach shoppers and drive growth. To keep up with the new rules of ecommerce, here are a few things brands should keep in mind.
Many things are taking place:
5 Reasons Push Notifications Boost Ecommerce Performance
As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their footprints. From increasing brand exposure to reducing cart abandonment, ecommerce advertisers can deploy highly targeted web push notifications to effectively enhance the way they engage target audiences and move customers down the funnel.
Brands and retailers can easily integrate push notifications into their digital advertising campaigns to provide additional avenues for engagement and conversion. Here are five impactful ways advertisers can use web push notifications to effectively engage their audiences with relevant messaging that drives website traffic and improves conversion rates.
Retail Media Strategies Evolve As Ecommerce Surges | AdExchanger
" Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.
We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper's buying journey to be successful.
The Next Hurdle of eCommerce Acceleration - Remote Sales Tax - Business 2 Community
According to some experts, the pandemic has accelerated ecommerce shopping by nearly five years. For many businesses, this acceleration has meant new opportunities to reach customers, expand sales channels, and in some cases, keep the lights on amid in-person restrictions.
The pandemic has also created numerous positive changes for consumers. For example, more consumers are comfortable using technology to order groceries and have meals delivered — saving them time spent on those activities. Consumers have also benefited by having more products and services available to them digitally. From telehealth visits to same-day delivery of nearly anything you can think of, convenience has taken center stage over the past year.
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5 Reasons Why Your Business Needs a Mobile E-Commerce Application | CustomerThink
Ever wondered how far you can go in an eCommerce business? Well, the sky’s the limit for eCommerce businesses.
People shop online today more than ever. And this statement is valid for all industries in the world. The power of the Internet has made it possible for us to reach consumers anytime, anywhere, and from any device. But the type of devices you target also has a significant impact on your success.
Future Global Charts Ecommerce Course For Cookieless Web 03/29/2021
British media company Future Plc. is among the publishers confronting the expected loss of technologies to track online consumers and retarget them with advertising. However, its combination of first-party data, contextual targeting and affiliate revenue from ecommerce will help the publisher of enthusiast titles thrive.
The company's revenue last year expanded 53% to $474 million amid a 56% gain in its online audience, which now includes one-third of U.S. adults, according to Future data. The publisher , whose brands include GamesRadar, TechRadar and Tom's Guide , is aiming for continued growth as consumers rely on its editorial expertise when making purchase decisions.
A Guide To Email Marketing For Ecommerce Brands 03/29/2021
Riskified and Dentsu Partner To Combat Fraud in Ecommerce Market | The Fintech Times
Merchants across the world are looking to scale up their online capabilities and adapt to the changing selling realities by going through digital transformation. But as e-commerce booms around the world – fraudsters look to take advantage. They invest time and efforts to overcome sophisticated fraud prevention tools and use advanced tactics to try and bypass them.
Riskified helps e-commerce merchants safely approve more orders, increase revenue, and expand internationally while delivering a better customer experience. Dentsu partners with brands around the world to create solutions that unlock new opportunities for global growth across the entire customer journey.
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