(CNN) – The Biden administration is planning to launch a COVID-19 vaccine promotion campaign in the coming weeks.
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Most of the money will be used to buy advertising on television, radio, billboards, print, and digital media.
Work on the advertising project started last fall, but the Biden administration has been waiting to launch the education campaign until there was an increase in vaccine supply.
Health officials say about 80% of Americans need to be vaccinated to keep the virus from spreading.
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Tyrrells to return to TV screens with flavour-focused ad campaign | News | The Grocer
The KP Snacks-owned brand has splashed £1m on the campaign, which will run over the Easter period from 15 March to 18 April.
The ad will focus on the taste of Tyrrells, championing its "irresistible flavour credentials", it said.
As before, the advert takes old Pathé footage and inserts giant bags of crisps inserted in a "humorous" way.
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KP Snacks marketing director Kevin McNair said the "evolved" campaign highlighted "just how confident we are in the delicious taste of our products".
While you're here, how about this:
Vaccine reluctance in Cook County prompts new advertising campaign - Chicago Sun-Times
In a survey, 46% of Black residents said they likely would not get the vaccine or were unsure about getting it.
The campaign drew on responses from about 1,100 Cook County residents surveyed earlier this year. Among other things, it found that, overall, 32% of respondents were hesitant about getting the vaccine. Broken down by race, 46% of Black and 35% of Latino residents "probably would not, definitely would not or were unsure if they would get the vaccine."
Province launching $70k ad campaign to help ease vaccine concerns
Dr. Heather Morrison, P.E.I.'s chief public health officer, says so far, Islanders have shown a high interest in getting the vaccine, and she hopes the new campaign will ease any lingering concerns about the safety of the vaccines.
"There may be some concern by some to get the vaccine. We certainly think that that will be a minority of people who may be eligible that would be concerned," she said.
"But it's important that we try to talk about the fact that the vaccines that are approved are safe and effective and how important that we do this collectively."
White House to launch $1.5 billion ad blitz for COVID vaccines: report
The campaign will also educate Americans on where and how they can get vaccinated, and is expected to deploy celebrities and "trusted local officials" who some Americans may trust more than messengers from the Biden administration.
The White House declined to specify any further when the effort will be launched in response to an inquiry from Insider.
The poll found that 49% of Republican men, 47% of 2020 Trump supporters, and 40% of white men without college degrees said they would not get a vaccine when it is made available to them.
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Happening on Twitter
It's great that the Biden admin will launch a campaign around vaccination @levfacher @statnews. Also important: mak… https://t.co/blb5uz8JdE DrLeanaWen (from Baltimore, MD) Mon Mar 15 14:01:08 +0000 2021
White House COVID equity chair @DrNunezSmith tells @margbrennan the White House is set to launch a national public… https://t.co/M2NAhmlsSt FaceTheNation (from Washington, DC) Sun Mar 14 15:17:42 +0000 2021
The Biden administration has reached out to North Korea to launch a dialogue on Pyongyang's nuclear-weapons and bal… https://t.co/9IUVVFMdEM WSJ (from New York, NY) Mon Mar 15 20:45:13 +0000 2021
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