Since 2009, when Double 11 (another name for Singles Day in China) was first created, a major themed online shopping festival has sprung up for almost every month: from Double 12 to 618, from Women’s Day Sales to the 9.9 (September 9) Grand Promotion.
What many fail to recognise behind these massive Chinese ecommerce occasions is that they are being actively promoted by the local commerce platforms themselves and their communities, rather than by brands running promotions. For some established western marketers, this raises concerns around brand dilution just as they are starting to gain traction. Misunderstanding what is motivating these occasions and how they function may well hinder that nascent brand success.
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CCI's Self-Regulation Relief For Ecommerce Upsets Traders' Bodies
The competition commission of India (CCI) encouraged ecommerce companies including Amazon and Flipkart this week to use self-regulation to solve issues of search rigging, reviews, deep discounting, fake goods and to uphold seller interests. But that has not gone down too well with traders and mobile phone retailers who are upset over the step was taken by the statutory body.
Praveen Khandelwal, CAIT secretary general, tweeted , "Knowing well the unfair and monopolised business tactics of r commerce companies, what is preventing @CCI_India to take action. Why recommendation and soft view on irregularities."
5 top trends reshaping ecommerce fulfillment in 2020
2019 was the year of shifting consumer expectations—and 2020 will likely be no different. The modern consumer is increasingly driven by choice—from how, when and where they shop to how long they're willing to wait to receive their purchases. In order to meet consumer demands, organizations need to take a hard look at their ecommerce strategies to ensure they are set up for success.
Getting a product from cart to doorstep requires more than simply an online presence. Rather, retailers need to ensure their products are delivered quickly, accurately and without issue—and fulfillment processes and operations can often make or break their success. In fact, industry-leading fulfillment workflows and automation technologies can do more than improve customer relationships: they can serve as a key advantage over the competition.
Food Retailers Missing Out on Billions in Alcohol Ecommerce Sales | Progressive Grocer
According to a report from global food and agribusiness bank Rabobank, food retailers and alcohol brands miss out on billions in online sales opportunities annually, even as alcohol ecommerce sales in the United States hit $2.6 billion last year.
"If they only look at current sales, industry executives will severely underestimate the value of their ecommerce opportunity," noted Bourcard Nesin, a beverage analyst at Rabobank and author of the "2020 Alcohol Ecommerce Playbook" report . "There is no doubt consumers will move their beverage spending online. The question is whether beverage companies and retailers have the vision to invest proactively in their ecommerce capabilities."
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Essential Tasks for a New Ecommerce Marketing Manager | Practical Ecommerce
A new marketing manager creates high hopes for an ecommerce business. The manager wants an opportunity to contribute and bring success. The business expects a fresh look at its marketing practices and an accompanying boost in sales.
But the new employee should not typically start with a flurry of changes. Instead, it’s better to learn the business and how it operates.
There are at least seven tasks that could help a new ecommerce marketing manager during, say, the first 60 days. A new hire who tackles these tasks is likely to enjoy a successful relationship with the company.
Weyland Tech acquires Push Interactive eCommerce platform
Weyland Tech Inc, a global Platform-as-a-Service (PaaS) provider has completed the acquisition of the assets and operations of Push Holdings from ConversionPoint Technologies (CPT) as per a definitive asset purchase agreement announced in December.
Weyland acquired Push to support the launch of its CreateApp mCommerce and mobile FinTech solutions in North America, as well as additional eCommerce products and services globally. Weyland plans to launch CreateApp in the US in the current calendar quarter.
F&N cashes in on eCommerce with online flagship store in MY | Marketing Interactive
F&N CEO Lim Yew Hoe said for the past few years, it has joined forces with various online marketplaces to reach new segments and consumers, and built a growing base of loyal online shoppers. As it recognises the huge potential of eCommerce and opportunities to drive long-term business growth, Lim said the company is ready to take its eCommerce business to the next level.
Last November, Lim said during the release of its fourth quarter results that he expects the overall domestic market for F&B Malaysia to remain challenging amidst the continuous competitive pressures in the canned milk and the RTD beverage segments. "After the successful reformulation exercise, we will be sharpening our focus on commercial execution in preparation for 2020 Chinese New Year festive sales, which will be held earlier than past year," he added.
How Do You Define Ecommerce Success? | Practical Ecommerce
Owning and running an ecommerce business should be rewarding and satisfying. It should provide a sense of well-being, creativity, drive, and success. Unfortunately, for some business owners, it doesn’t.
Sometimes entrepreneurs feel inadequate. They feel stressed, overworked, and defeated. Worse still, a leader’s feelings and attitudes may influence the entire enterprise. Negativity and doubt could spread through the team and make problems worse.
Happening on Twitter
Genuinely I needed it. 2019 was so difficult for more mental health and so much happened. Thank you Yoongi for remi… https://t.co/uKMJOYt2Xo lukewaltham (from contactlukewaltham@gmail.com) Thu Jan 09 15:22:34 +0000 2020
To succeed in life you must differentiate those who love you UNCONDITIONALLY from those who love you when CONDITION… https://t.co/14TpMrINlN renoomokri (from Currently on exile.) Mon Jan 06 10:45:10 +0000 2020
Last night at the Golden Globes, Michelle Williams said she couldn't have been successful without "employing the ri… https://t.co/9lLsiFMmze xan_desanctis (from New York, NY) Mon Jan 06 15:34:39 +0000 2020
Great step @ShabarZaidi. Hope you succeed in this. High time we set our house in order. https://t.co/kkvPZsvN78 _Mansoor_Ali (from Lahore, Pakistan) Sat Jan 04 05:03:20 +0000 2020
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