The business of selling consumer goods and services online is a relatively young endeavor across Africa, but e-commerce is set to boom.
Over the last eight years, the sector has seen its first phase of big VC fundings, startup duels and attrition.
To date, scaling e-commerce in Africa has straddled the line of challenge and opportunity, perhaps more than any other market in the world. Across major African economies, many of the requisites for online retail — internet access, digital payment adoption, and 3PL delivery options — have been severely lacking.
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Ecommerce provides big opportunities for businesses
How e.l.f. Cosmetics is using personalization to drive e-commerce sales – Glossy
As part of its ongoing turnaround strategy , e.l.f. Cosmetics boosted digital sales since April 2019 with e-commerce personalization targeting niche customer segments.
Putting a focus on online customers has become more important for the brand, as it closed all of its 22 standalone stores in 2019. At the same time, e.l.f. has been prioritizing its wholesale partnerships with retailers like Walmart and Target, including marketing and communications in those stores.
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8 Key Personnel Roles for Ecommerce Success in 2020 | Practical Ecommerce
The basics of an online store include a solid ecommerce platform, excellent customer experience, products that consumers want to buy, traffic, and a memorable brand.
It is easier than ever to launch an ecommerce business. Sourcing products is not a problem. Sophisticated global supply chains and distribution networks allow small businesses to obtain almost any type of product and operate in any market. Platforms — Shopify, Miva, many others — equalize the capabilities of competing stores, making it difficult to stand out.
Holiday Ecommerce Up 18.8%; Retail Up 3.4%; Amazon Sets Records
Holiday ecommerce rose 18.8% over 2018, driving 3.4% overall growth in seasonal retail, delivering a very merry season for merchants, according to the Mastercard SpendingPulse holiday report .
"Ecommerce sales hit a record high this year with more people doing their holiday shopping online," said Steve Sadove, senior advisor for Mastercard. "Due to a later than usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season, meeting consumers' demand for the best deals across all channels and devices."
2019 ecommerce in review: online marketplaces
When the first edition of Digital Commerce 360's Online Marketplaces Report was written in 2016, big marketplaces, like those operated by Amazon.com Inc., eBay Inc. and Alibaba Holdings Corp., were already well established. But beyond those giants, there were relatively few important multi-merchant shopping portals—particularly in the U.S. Just three years later, online marketplaces are booming globally to become one of the most significant parts of ecommerce.
Alibaba On B2B eCommerce, Payments, Trust | PYMNTS.com
Trust in B2B eCommerce is critical for both buyer and suppliers, and as more businesses demand to conduct trade online, B2B eCommerce platforms like Alibaba are positioning themselves as facilitators of this buyer-supplier trust.
The eCommerce conglomerate is best known in its home market of China, where Chinese vendors gain access to an estimated 10 million business buyers, most of which are across borders.
Happening on Twitter
Jumia, DHL, and Alibaba will face off in African ecommerce 2.0 https://t.co/Afd8fWLL5u by @JakeRBright https://t.co/cncPcInBU1 TechCrunch (from San Francisco, CA) Wed Jan 01 17:31:05 +0000 2020
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