Friday, January 10, 2020

Secret’s Latest Ad Campaign Is Not Value Signaling – Adweek

Secret's latest ad campaign, which debuted during Sunday’s Golden Globes telecast and will run throughout the year on digital platforms and linear TV, features a diverse group of strong, confident women among superimposed statements such as "Don’t sweat taking the spotlight," "Don’t sweat calling the shots," and "Don’t sweat raising the bar."

The spot’s central aim, apart from selling product: inspiring women to challenge the status quo.

Date: 2020-01-08T11:16:02-05:00
Twitter: @adweek
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In case you are keeping track:

Alibaba features gay couple in Chinese New Year ad campaign for Tmall | Society News | SupChina

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Publisher: SupChina
Date: 2020-01-09T21:47:05 00:00
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Bed Bath Launches Sleep-Related Ad Campaign - Home Furnishings News

In Bed Bath & Beyond's new commercial, an associate helps a customer wake up happy in a store display.

UNION, N.J.— Bed Bath & Beyond launched a new ad campaign this morning that focuses on helping its customers get a better night's sleep.

The Wake Up Happy campaign, which has television, print, radio, digital and social media components, highlights the large sleep selection at Bed Bath & Beyond, humorously depicted by an enthusiastic associate helping a customer successfully wake up happy in a store display bed after trying a variety of sleep solutions at Bed Bath & Beyond.

Publisher: Home Furnishings News
Date: 2020-01-06T14:00:36 00:00
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Bloomberg releases first campaign ad in Spanish | TheHill

The ad, titled "Mike para Presidente," is running Thursday in 26 local media markets, including TV and digital platforms. The video will run in Super Tuesday states and those that hold their primaries and caucuses later in the year.

The ad aims to boost Bloomberg's support among a crucial Spanish-speaking voting bloc by highlighting his career as a businessman and mayor of America's largest city.

"We cannot continue to be divided in a world in upheaval. That's why Mike Bloomberg decided to run for president, applying his determination, honesty and experience," reads the ad's narrator, according to a translation provided by the campaign.

Publisher: TheHill
Date: 2020-01-09T15:29:20-05:00
Author: Tal Axelrod
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In case you are keeping track:

Top Facebook exec says Trump ran best digital ad campaign ever in 2016

Facebook Vice President Andrew "Boz" Bosworth said the company was responsible for getting President Donald Trump elected in the 2016 U.S. election because "he ran the single best digital ad campaign I've ever seen from any advertiser."

Bosworth, who heads Facebook 's hardware group today but was overseeing the ads organization during the election, made his comments in a 2,500-word December memo to his employee that was first obtained by and published by the New York Times on Tuesday. In the memo, Bosworth touches on a variety of topics including Trump, Russian interference in the 2016 U.S.

Publisher: CNBC
Date: 2020-01-07T19:14:32 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Facebook tweaks ad policy but still allows political lies in U.S.

SAN FRANCISCO (Reuters) - Facebook Inc ( FB.O ) announced limited changes on Thursday to its approach to political ads, including allowing users to turn off certain ad-targeting tools, but defied critics’ demands that it bar politicians from using its ads system to spread lies.

Ahead of the U.S. presidential election in November 2020, the world’s biggest social network has vowed to curb political manipulation of its platform.

Facebook failed to counter Russian interference in the 2016 election and allowed misuse of user data by defunct political consulting firm Cambridge Analytica. Now, it faces intense criticism of its relatively hands-off ads policies, especially after exempting politicians’ ads from fact-checking standards applied to other content.

Publisher: U.S.
Date: 2020-01-10T02:45:31 0000
Author: Katie Paul
Twitter: @Reuters
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Dallas Republican Genevieve Collins unveils digital ad in campaign for Rep. Colin Allred's seat

WASHINGTON — Republican Genevieve Collins has released the first digital ad in the campaign to unseat Dallas congressman Colin Allred, a freshman Democrat.

In the 75-second video released Wednesday, Collins boasts that she's a seventh-generation Texan and positions herself as a successful businesswoman, without mentioning Allred or any of her rivals for the GOP nomination. Collins' campaign declined to disclose how much it plans to spend on the ad.

Publisher: Dallas News
Date: 2020-01-09T16:45:00.385Z
Twitter: @dallasnews
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Facebook removes Trump campaign ads over fake buttons

“Thanks to the swift actions of our Commander-in-Chief, Iranian General Qassem Soleimani is no longer a threat to the United States, or to the world,” read copy repeated across many of the advertisements.

Yet that ad, like a dozen more Trump campaign ads alluding to Soleimani visible through Facebook’s digital ad library, was removed by the social networking company “because it goes against Facebook Advertising Policies.”

Publisher: Fast Company
Date: 2020-01-08T15:05:09
Author: Steven Melendez
Twitter: @fastcompany
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