Tuesday, January 7, 2020

U.S. Oil Industry Launches Ad Campaign Touting Emissions Cuts - The New York Times

WASHINGTON — The U.S. oil and gas industry on Tuesday unveiled a public relations campaign touting its role in reducing greenhouse gas emissions - part of an effort to defuse the rising political pressure on drillers over climate change.

The campaign, which includes a series of advertisements https://www.youtube.com/watch?v=87ObTFn68ic&feature=youtu.be that will be broadcast online and on television, comes as U.S. Democrats hoping to unseat President Donald Trump in November's elections vow to rapidly shift the country away from planet-warming fossil fuels if elected.

Date: 2020-01-07T16:12:59.207Z
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Not to change the topic here:

Bed Bath & Beyond launches 'Wake Up Happy' ad campaign - Furniture Today

UNION, N.J. – Bed Bath & Beyond has launched a national advertising campaign promoting its extensive collection of sleep solutions designed to help consumers achieve a better night's sleep.

The 'Wake Up Happy' campaign, which was created by Evolution Bureau, debuted Monday across television, print, radio, digital and social channels, including YouTube, Facebook and Instagram. The digital video and TV spots depict an enthusiastic associate helping a customer successfully wake up happy in a store display bed after trying a variety of sleep solutions at Bed Bath & Beyond. The campaign also includes a radio spot .

Publisher: Furniture Today
Date: 2020-01-06T16:33:00 00:00
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Young's launches multi-million pound 'Masters of Fish' ad campaign - Undercurrent

UK processor Young's Seafood has launched a new, multi-million pound advertising campaign it calls "Masters of Fish", with which it aims to showcase its 200 years of expertise in a bid to inspire people to cook and enjoy fish more often.

The advertising campaign will be the brand's longest-running and will reach around 33 million shoppers between January and May, it said.

The adverts feature four "Masters of Fish", ordinary people who demonstrate how Young's expertise helps them master different meal occasions, "ranging from a midweek family dinner, a date night and a post-workout pick me up".

Publisher: Undercurrent News
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Unprecedented ad drive puts Bloomberg on political map | TheHill

The former New York City mayor has exceeded the polling requirements to qualify for the January debate — something only five other candidates have done — but he's self-funding his campaign, so will not meet the donor thresholds.

There is deep skepticism about whether Bloomberg's strategy of skipping the first four primary and caucus states can be a winning strategy. It's never been tried before on this scale.

And despite his record of activism for liberal causes, Bloomberg is despised on the left, where there is little appetite for a billionaire with a centrist record.

Publisher: TheHill
Date: 2020-01-07T06:00:22-05:00
Author: Max Greenwood and Jonathan Easley
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While you're here, how about this:

GOP rep releases campaign ad ripping Kaepernick, 'The Squad' | TheHill

"When the towers fell, I knew my brother would be going to war," Byrne said in the ad. "Dale was a true patriot. I can't bring him back. I miss him every day."

Byrne also targeted Kaepernick for his protests when he would kneel during the national anthem before games as a demonstration against racial inequality in the U.S.

"Dale fought for that right, but I will not let them tear our country apart. That's why I'm running for Senate," he continues. He is seated by a campfire where he and his brother grew up in Baldwin County, Ala., according to AL.com.

Publisher: TheHill
Date: 2020-01-07T09:55:33-05:00
Author: Marina Pitofsky
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Watson's Newest Tech Tool Uses AI To Optimize Ad Creatives | AdExchanger

The right focal image, message and even background color can make one advertising creative shine above the rest.

To help marketers improve the performance of their creatives, Watson Advertising built Advertising Accelerator, a tech tool that predicts the best ads and quickly tests versions during a campaign.

The goal is to apply the same automation that drove the growth of programmatic to the creative side.

"If you can find the right consumer in the right place, can you truly give them the right message?" said Jeremy Hlavacek, head of revenue for Watson Advertising. "That's what we think has been missing, and one of the reasons why consumers are frustrated."

Publisher: AdExchanger
Date: 2020-01-07T12:00:36-05:00
Twitter: @adexchanger
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Judge Judy cuts campaign ad for Bloomberg after endorsing him | Fox Business

Catalina Magazine publisher Cathy Areu explains why former New York City mayor and 2020 Democratic presidential candidate Michael Bloomberg is not a politician who's 'bought and paid for.'

Judge Judy Sheindlin of the long-running television show "Judge Judy" made good on her endorsement of Michael Bloomberg for president by starring in his latest campaign ad .

* * *

"I like to say you can judge someone's character by what they've done," Sheindlin says. "Mike Bloomberg has done amazing things and will be a truly great president."

Publisher: Fox Business
Date: 2020-01-06
Twitter: @FoxBusiness
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Buttigieg rolling out ads tailored for four early voting states | TheHill

The 30-second ads will air in Iowa, New Hampshire, Nevada and South Carolina, the campaign announced Tuesday.

In Iowa, Buttigieg's strongest early voting state based on polls, the ad titled " Windshield " is centered on jobs and taxes on corporations.

"I am running to be a president for the guy who's up early scraping the windshield on his way to the first of his jobs," Buttigieg said in the ad. "For the single mom who is at work keeping an eye on the clock because when her kids are out of school she is worried about whether they're going to be OK."

Publisher: TheHill
Date: 2020-01-07T09:32:28-05:00
Author: Rebecca Klar
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