The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts . However, early findings suggest the reality will be somewhat more complicated.
Early evidence of increased online sales. Preliminary data from Quantum Metric show that e-commerce associated with selected "Brick and Mortar retailers … saw an average revenue weekly growth rate increase of 52% and an 8.8% increase in conversion rates" compared to a year ago. The company's findings are based on more than 5 billion U.S. retailer web and mobile site visits between January 1 and February 29.
Other things to check out:
Amazon Competition, Data Privacy Top 2020 Ecommerce Priorities
Yottaa asked retail executives to identify their key ecommerce initiatives, particularly focused on website performance and site optimization. Brands interviewed included Abercrombie & Fitch, Crate & Barrel, Dick's Sporting Goods, Nordstrom, Old Navy and Williams-Sonoma.
Closing the order and distribution management gap with Amazon is a priority for 77% of respondents, with 46% open to considering merging their fulfillment networks with those of other brands to better compete. However it happens, the report suggests Amazon Prime-style free same-day shipping will become widespread among brands in 2020.
'Enough is enough:' IBM sues Airbnb over ecommerce patents | WRAL TechWire
The companies have been neogitating over the patents for six years, says a report from Bloomberg news.
* * *
“IBM’s timing is unlikely to be a coincidence, argued Uuniversity of California Hastings law professor Robin Feldman,” noted The Financial Times.
IBM employs several thousand people across North Carolina and operates one of its largest campuses in RTP.
Ecommerce in Switzerland: 9.77 billion euros in 2019
Ecommerce in Switzerland was worth 9.77 billion euros last year, which means it passed the 10 billion Swiss francs mark for the first time. The Swiss online retail industry increased by 8.4 compared to the situation one year before.
IRX 2020: Thrive in the digital world
With topical conference sessions, expert clinics, workshops, new themes and even more innovative products on display, IRX is the must-attend event in the retail calendar. Book your FREE place today! .
Other things to check out:
Solving Food Safety Challenges in Today's eCommerce Driven World | FoodSafetyTech
Think about this number for a second: Consumers spent more than $19 billion on online grocery in 2019. While this is still a small segment of the overall $800 billion U.S. grocery market, more consumers than ever before are turning to eCommerce for the fulfillment and delivery of perishable goods, positioning the grocery delivery market to grow dramatically, especially as companies like Amazon continue to innovate in this area.
Why Ecommerce Adoption in Quebec Still Lags - eMarketer Trends, Forecasts & Statistics
French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.
In English Canada, digital buying is at a higher level than in Quebec. Our forecast for 2018 puts digital buyers at 67.2% of the population that year (the 2020 rate is 70.2%, but we're citing the earlier year to match Cefrio's estimate timeframe). However, our figures include non-adults ages 14 to 17. Therefore, the 64% level estimated for adults by Cefrio is significantly less than our own estimate.
GRAPEVINE: Dedicated Minister needed to drive eCommerce for Irish SMEs; plus other
Ireland needs a minister with a dedicated eCommerce brief to help build and underpin the nation's online export ambitions, says Lorraine Higgins, CEO of Digital Business Ireland (DBI).
"Given the huge presence of technology industries in Ireland, and given the ever increasing need to trade in the growing global digital marketplace, we think the country needs a senior ministerial portfolio responsible for this area," said Lorraine Higgins.
Increase in Dutch ecommerce brings its worth to USD 25.8 billion - ThePaypers
In 2019, 258 million online purchases were made, which is an increase of 4% compared to the situation in 2018. The number of online buyers stayed the same, with 96% of people making at least one online purchase in 2019, but the amount a consumer spends on products increased with 9%, and on services with 4%.
The food category remains a key driver for the Dutch ecommerce industry, the online expenditure growing with 24%. Even so, the 7% growth of 2019 is lower than in recent years, when the Dutch ecommerce grew with double-digit numbers.
Happening on Twitter
é lógico que os casos de coronavírus tão aumentando os caras num param de contar lucasinutilismo (from Brasil, São Paulo) Thu Mar 12 02:19:37 +0000 2020
0:59: "No meu entender, muito mais fantasia, a questão do coronavírus, que não é isso tudo que a grande mídia propa… https://t.co/ZfNk2s6qEk lucasrohan (from Lisboa) Thu Mar 12 22:11:46 +0000 2020
Thread mto importante sobre CORONAVÍRUS. Recentemente, Drauzio Varella falou: "se vc só tem sintomas de resfriado… https://t.co/x8FgZ8D8Lv felipeneto (from Rio de Janeiro) Wed Mar 11 23:13:42 +0000 2020
Coronavírus vai quebrar mta empresa, vai mudar o rumo do planeta. E não é o vírus em si, é o pânico e a quarentena.… https://t.co/mgzd6iNyxm felipeneto (from Rio de Janeiro) Thu Mar 12 17:18:44 +0000 2020
No comments:
Post a Comment