WASHINGTON (Reuters) - Priorities USA, a Democratic super PAC with the goal of defeating President Donald Trump, is preparing an advertising campaign to defend Joe Biden, the latest sign the party’s establishment is getting behind the former vice president’s bid for the White House.
The political action committee, which has not endorsed any candidate, previously announced plans to spend $150 million on television and digital ads in battleground states before the Democratic convention in Milwaukee. But on Tuesday, the organization said some of the money will likely go to ads defending Biden against Republican attacks.
Other things to check out:
Volkswagen launches ad campaign for Chattanooga-built Atlas Cross Sport SUV | Chattanooga Times
Volkswagen, announcing the launch of the Chattanooga-built Atlas Cross Sport SUV , on Monday debuted the first episode in a three-part series of short films titled "The Accountant."
Introducing the SUV's campaign tagline, "Excessive Where it Matters," the spots play to the vehicle's combination of "all-star appeal and everyday sensibility," according to the company that has an assembly plant in Chattanooga.
In the first installment, viewers are introduced to a high-profile accountant played by actor Paul Giamatti, who struggles to reel in the spending of wealthy clientele; one in particular played by actor Kieran Culkin.
Bloomberg campaign says it spent over $275 million on anti-Trump ads, releases clips to public |
The campaign for the former New York City mayor said the advertising blitz, which was part of a broader half-billion dollar campaign to boost Bloomberg's presidential ambitions, was a key tool to challenge Trump ahead of the general election while Democrats were embroiled in a internecine primary battle.
"Until the Bloomberg campaign kicked off this effort, Trump had been running virtually unopposed in the key states that will decide the 2020 election. And if it were not for the Bloomberg campaign, Trump would have continued running unopposed until Democrats officially select their nominee and switch their full focus to the incumbent president," the campaign said in a statement.
California Avocado Commission unveils new ad campaign
The California Avocado Commission unveiled a new advertising campaign and marketing program to support this season's California avocado crop, which is now building into spring and summer, just slightly ahead of the commission's early projections for harvest timing. CAC's new advertising campaign begins in March with a combination of traditional and digital media in the west and a focus on California.
"The commission's new advertising campaign theme is 'The best avocados have California in them,'" said Jan DeLyser, California Avocado Commission vice president of marketing. "Each consumer ad features the word 'avocados' with the 'CA' creatively transformed into an iconic representation of the best the Golden State has to offer. We're making certain our targeted consumers can't un-see California when they look at the word avocados."
Not to change the topic here:
Ad Age's Campaign Trail coverage returns
NEW YORK , March 11, 2020 /PRNewswire/ -- Ad Age, the most-trusted source for the advertising, marketing and media industry, today announced the official launch of Ad Age 2020 Campaign Trail, the award-winning special report coverage from Ad Age Datacenter.
Using world-class data from Kantar/CMAG, the 2020 Campaign Trail provides critical industry context, systemically examining how, when and why the various candidates and campaigns are deploying their funds for advertising and messaging—and the impact it has across industries.
Dem-aligned group launches ads targeting GOP senators over Social Security cuts | TheHill
A Democratic-aligned group is launching a multistate ad campaign targeting several GOP senators over the president's recent comments about possible cuts to Social Security and other benefits.
"Republican Senators gave their wealthy campaign donors a massive tax cut, and now they are coming after Medicare and Social Security to pay for it," American Bridge spokesperson Zach Hudson said in a news release.
"Susan Collins, Joni Ernst, Martha McSally, Cory Gardner, and Thom Tillis all voted for the Republican tax law that paved the way for these cuts. They'll now have to explain to their constituents why they are stealing from Medicare and Social Security to reward their wealthy friends," he added.
7 Signs It's Time for a Paid Google Ad Campaign | TippNews Daily
Google Ad campaigns allow you to raise awareness about your business, target people who are already searching for exactly the keywords you cover and expand your reach. In spite of its many benefits, however, many businesses choose to forego Google Ad campaigns–or perhaps to put them off for an undefined “later.” The trouble is, you cannot benefit from a campaign you never create.
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Creating an SEO-optimized website includes ensuring that your website brings in search traffic for the keywords that are most important for your business. Unfortunately, bringing your website up to the top page of those rankings can take time.
How Marketers Can Run Niche Ad Campaigns on Reddit: Q&A | MarTech Advisor
Neha Pradhan is an Editor at Ziff Davis B2B which spearheads three publications: MarTech Advisor, HR Technologist and Toolbox. She has over 6 years of work experience in digital advertising, journalism, and communications. Neha writes in-depth features and interviews industry leaders in the technological space. When she is not reading or writing, Neha finds solace in traveling to new places, interacting with new people and engaging in debates.
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" When driving traffic is the goal, our solutions are simple: We have a team of creative strategists who understand the language of various subcultures on Reddit to help advertisers' call-to-actions resonate."
Happening on Twitter
Biggest Democratic Super Pac---heavily connected to the @dnc--basically calling the primary over. Nothing to see he… https://t.co/tZJpziGiI0 JordanChariton (from New York, NY) Wed Mar 11 00:59:40 +0000 2020
Whatever definition of Democratic establishment you use, it surely includes the largest super PAC and they seem to… https://t.co/KRffzYn6CQ BenjySarlin (from Washington, DC) Wed Mar 11 00:54:22 +0000 2020
Priorities USA, the biggest pro-Democratic super PAC, has thrown its support behind Joe Biden. Previously, the sup… https://t.co/AgWRtYlVZ4 ABC (from New York City / Worldwide) Wed Mar 11 02:44:18 +0000 2020
Democratic PAC to defend Biden with ad campaign in latest sign of party backing https://t.co/dP2InLt61s https://t.co/6eVQ4W452G Reuters (from Around the world) Tue Mar 10 23:24:13 +0000 2020
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