Saturday, March 14, 2020

Democratic PAC to launch anti-Trump ad campaign during debate - POLITICO

A $1 million swing state campaign will criticize the president's efforts to cut Medicare and weaken protections for people with pre-existing conditions.

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A PAC led by an emergency room doctor who went viral for confronting Vice President Mike Pence over health care is planning to air a TV ad during Sunday's Democratic debate attacking President Donald Trump.

The spot is part of a $1 million campaign that will criticize Trump over his efforts to cut Medicare and weaken protections for people with pre-existing conditions by repealing the Affordable Care Act.

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Publisher: POLITICO
Twitter: @politico
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Other things to check out:

The Hill's Campaign Report: Campaigns confront reality of coronavirus | TheHill

We're Julia Manchester, Max Greenwood and Jonathan Easley. Here's what we're watching today on the campaign trail.

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The new reality is forcing campaigns to change their roadmaps and adapt, at least temporarily, to a digital space. With retail campaigning and in-person fundraisers off the table for the near future, candidates will have to develop new ways to connect with voters.

We don't know yet how Biden's virtual campaign events will turn out, but we know that his speech addressing the coronavirus outbreak on Thursday was widely received, in addition to his plan. The former vice president was praised for his tempered and organized response to the crisis, which could earn him points with voters ahead of the next slate of primaries in Florida, Ohio, Arizona and Illinois on March 17.

Publisher: TheHill
Date: 2020-03-13T17:05:30-04:00
Author: Julia Manchester Max Greenwood and Jonathan Easley
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Trump’s adult children targeted by merciless new ‘Grifter’ ad series that will

An anti-Trump conservative group is taking aim at the president’s “grifter” children in a new series of television ads.

The Lincoln Project, an activist group of anti-Trump conservatives, is launching a new ad campaign ahead of the 2020 election showing how President Donald Trump’s adult children are financially benefitting from their father serving in the White House, reported the Huffington Post .

A voiceover intended to sound like Ivanka Trump brags that her "daddy being president is the best thing ever" in the first ad, which was released Friday.

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How to Create the Best Facebook Ad Campaign Structure for Conversion Success - Business 2

Here's the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you are getting the best ROAS. Think of it as your Facebook marketing foundation, a foundation that will help you scale your marketing for the best results.

A successful Facebook campaign structure should have a multitude of campaigns fulfilling different objectives, each of which having a variety of ad sets, each with its own targeting and bid strategies. On top of that, each ad set should offer a variety of ad formats.

Publisher: Business 2 Community
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Were you following this:

Biden ad fact-checked: Campaign gets 'four Pinocchios' over video 'trickery' | Fox News

Democratic presidential candidate Joe Biden releases coronavirus plan, criticizes Trump administration's response; reaction from Chris Plante, syndicated radio host, and Ethan Bearman, host of 'Left Coast News.'

An online campaign ad from former Vice President Joe Biden's campaign earned four Pinocchios in a Washington Post fact-check , which said the ad engaged in "video trickery" to omit parts of quotes and leave out context in an effort to make President Trump look bad.

Publisher: Fox News
Date: 2020-03-13
Twitter: @foxnews
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Ballot-mailing blocked in Maricopa County; Biden not tested for coronavirus - The Washington Post

A legal fight has emerged in Arizona over a county official's efforts to blunt the coronavirus's impacts on the election , as a judge blocked the mailing of ballots to all eligible primary voters.

Louisiana also became the first state to postpone its presidential primary because of the coronavirus outbreak, and the pandemic continued to complicate the campaigns of Democratic contenders Sen. Bernie Sanders (I-Vt.) and former vice president Joe Biden . Biden's campaign said Friday that he has not been tested for the virus and has had no symptoms or concerning contacts.

Publisher: Washington Post
Twitter: @WashingtonPost
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Gems Bond: The Cadbury commercial that landed in legal trouble

This is the story of a much-loved ad for Cadbury’s Gems, a product that is as old as the Rajdhani Express in India, dating back to 1969.

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While "My name is Bond, James Bond" has become an iconic line the world over thanks to the Bond movie franchise, Cadbury un-inspiringly adopted it to launch a series of marketing campaigns in the late 1980s and 90s. The Gems Bond series primarily revolved around television commercials in which the titular character saves the day in various ways with powers he derives by popping a different coloured gem every time.

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Publisher: ThePrint
Date: 2020-03-14T12:23:48 00:00
Twitter: @ThePrintIndia
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Sonic Drive-In shifts away from '2 Guys' to showcase real families | Marketing Dive

After changing agencies last year, Sonic Drive-In is out with new ads and a brand refresh that mark a shift away from its long-running "Two Guys" ads. The new approach is likely to boost the chain's storytelling around how real customers engage with the brand every day through a focus on real people and the experiences they have driving to a Sonic and while they are there.

"We want to broaden the aperture to show the whole of America — from the wacky to wonderful — and how our guests own their Sonic experience, because every way is the right way to Sonic," said Lori Abou Habib, Sonic's chief marketing officer​, in a statement.

Publisher: Marketing Dive
Date: 2020-03-02
Author: Dianna Christie
Twitter: @marketingdive
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