Utilizing Bonsai’s end-to-end ecommerce solution, BuzzFeed will provide readers with in-article shopping across editorial-style content via natively-shoppable widgets. Readers will not have to leave BuzzFeed to consider and complete purchases.
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“The coronavirus pandemic exacerbated issues already challenging publishers. Not only did it highlight the volatility of ad-supported business models, it revealed that exclusively affiliate-led ecommerce models don’t provide publishers the depth to weather a storm,” stated Saad Siddiqui, CEO of Bonsai.
Not to change the topic here:
Retailers: Is Your E-Commerce Website Ready For A Sales Surge?
Chances are e-commerce sales will continue to climb as consumers wary of Covid-19 increasingly turn to the web to make purchases rather than shop in-store. But that means retailers and e-tailers need to make sure their e-commerce sites are in tip-top shape.
As more consumers shop online during the coronavirus pandemic, retailers need to ensure their ... [+] e-commerce sites are in tip-top shape.
Rieva Lesonsky: What do small retailers need to know about building a solid e-commerce website?
SMS App ProTexting is Now Available on eCommerce Platform Shopify | MarTech Cube
According to ProTexting CTO Petar Kassov, “E-commerce sellers are always seeking more effective ways to connect with customers. As social media and digital advertising get more competitive and expensive, many sellers are seeing the advantages of using text messages to reach their audience. With the "Shopify SMS Notifications" app, it’s easy for sellers to send messages to customers.
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Kassov says, “We expect that more Shopify users will start to learn about how beneficial it is to engage with their customers with text messaging, both SMS and MMS. As so many customers do their online shopping from mobile devices these days, it’s only natural to communicate with them by texting.”
Robbinsville's Positive Solutions to Help Small Businesses Boost E-Commerce Through NJ
ROBBINSVILLE, NJ - Robbinsville-based Positive Solutions was chosen on Thursday as one of three businesses statewide to assist businesses with participating in a pilot E-Commerce Technical Assistance Program by t he New Jersey Economic Development Authority (NJEDA). The program is aimed at helping restaurants, retail stores, and personal care businesses with a physical storefront to continue to operate safely during the COVID-19 (coronavirus) pandemic.
Owned and operated by Robbinsville resident Andrea Kelliher, Positive Solutions will help these businesses that normally rely on foot traffic and in-person transactions identify and implement the website and ecommerce capabilities they need to stay in business while complying with current health guidelines and changing customer preferences.
And here's another article:
Release Notes: Jivox launches purchase predictions for eCommerce
Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a new patented purchase prediction solution for the eCommerce market. Kairos will be powered by Jivox's machine learning and artificial intelligence technology, allowing companies to enhance eCommerce marketing outreach with targeted user scores, and product advertising based on exhibited purchase intent.
According to Jivox, early testing has resulted in a 200% to 300% increase in conversions. Kairos aims to optimize conversion by combining real-time and first-party user data along with product intelligence.
3 Emerging E-Commerce Growth Trends To Leverage In 2020
The changing economy calls for keeping up with emerging e-commerce trends to cut through the noise, get noticed, and attract customers. Here are three trends experts are paying attention to.
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When personalized is done right, a customer will feel like you're reading their mind. This emotional response generates a sense of loyalty. To achieve the highest ROI, retailers need to embrace and make personalized commerce a reality for their consumers' shopping experience.
Qubit Deliver's Enhanced Shopping Experiences for eCommerce Teams | MarTech Cube
Qubit, a leader in AI-led merchandising and personalized experiences, today announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams.
The product recommendations solution is deeply integrated within Qubit's new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud's latest AI technology. Included in the offering is access to Recommendations AI which predicts the best product to show a consumer, adapts to changing customer behavior in real-time and utilizes a wide array of data points like assortment, pricing and user history.
Pier 1 Imports Gets A Second Chance Online, From E-Commerce Entrepreneurs
REV's co-founders, social influencer star Tai Lopez, and Alex Mehr, a former NASA scientist turned online entrepreneur who founded and later sold the online dating platform Zoosk, said in announcing the purchase that they plan to do for Pier 1 what they have done for Dressbarn, another defunct brick and mortar brand that they have resurrected online.
REV acquired the rights to the Dressbarn name and e-commerce assets after Dressbarn's parent company decided in 2019 to close all of the Dressbarn stores. According to REV, after it relaunched the Dressbarn site in January, revenue soared by 165% in the second quarter of this year, compared to the prior year's quarter, and Dressbarn's website and apps drew 3.5 million unique monthly visitors in June, up 18% over May.
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