There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
I've talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars.
Once you decide what platform you're going to use, it's time to start researching the different strategies.
Facebook has always been a fun place to experiment with your advertising. There are great tools for audiences, you get to be really creative – and you can make changes in real time (with really amazing reporting).
While you're here, how about this:
Health Officials Launch Ad Campaign to Encourage Mask Use
ARLINGTON, Va. , Aug. 12, 2020 /PRNewswire/ -- The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) today launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19.
"Everyone has different backgrounds, but we all care for others," says Michael Fraser , ASTHO's chief executive officer. "This spot demonstrates how we can come together to keep each other healthy."
Congressional campaign ad uses WINK report without context
Casey Askar, a candidate for Florida's 19th Congressional District seat, uses a clip from a WINK News report without context in a new advertisement.
The ad attacks opponent Dr. William Figlestahler by stringing together a series of news reports related to the candidate.
Figlestahler's campaign said in a statement that Hurley has no official connection to the campaign, but the FEC complaint alleges that he is effectively running the campaign.
A Founder Looks at 50: "You Bet I Did, and I Enjoyed It" - NORML
At NORML, we have launched a number of creative ad campaigns over the years, aimed at familiarizing the American public with the NORML brand and advancing the basic principle that marijuana smokers should not be treated like criminals.
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Our ad campaigns began during the 1970s with full-page advertisements in Playboy Magazine and High Times Magazine, space donated to NORML by those publications. The earliest NORML ad utilized a stark "mug shot" of a middle-class young male with the headline "Pot Shots" and the simple copy of "An estimated 20,000,000 Americans, including 43% of all college students, have smoked marijuana. Under existing laws, all of them could go to jail."
Other things to check out:
'Exact Right Message': Ed Markey's Must-Watch 2020 Campaign Ad Praised for Highlighting Broken
Sen. Ed Markey (D-Mass.) released a new campaign ad Thursday night, two weeks ahead of a primary election in which he'll face Rep. Joe Kennedy III. (Photo: The Markey Committee)
Sen. Ed Markey won applause from progressives overnight and into Friday after releasing a new campaign ad touting himself as an outspoken Senate leader with working-class roots who is better-positioned to serve Massachusetts families than his Democratic primary challenger, Rep. Joe Kennedy III.
Facebook-backed group American Edge to launch its first ad
A Facebook -backed group created to tout the innovation of American tech companies is launching its first ad on Friday, a representative for the group told CNBC.
The campaign, which will run online in large media markets throughout the U.S., shows the positive impact tech companies have had for many consumers throughout the coronavirus pandemic at a time when they are under intense scrutiny for their data practices and potential competition law violations.
iClick Announces Upgrade Of Advertising Campaign Management Tool -IActivate
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results.
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Mood Media Announces Mood Reimagined Initiative, Focused on Enhanced Support for Global Client Base
Bagel Bites' first ad campaign in decades stirs pop cultural debates | Marketing Dive
Bagel Bites' first advertising campaign since the 2000s comes as sales for prepared foods and snacks are are on the uptick due to pandemic-related lockdowns and consumers stocking up on pantry goods while avoiding restaurants.
The effort also taps into cultural debates by posing humorous questions including a pony and a unicorn arguing over which one kids loves more. The spots then end with the tagline, "Something everyone can agree with — pizza on a bagel."
Happening on Twitter
BREAKING NEWS - Thai authorities are reportedly clamping down on additional screenings of THE KINGMAKER. Please pos… https://t.co/qe0bwt9XUf lgreen66 (from Venice Beach) Thu Aug 13 18:31:15 +0000 2020
.@Drake really shot an entire music video at Nike's headquarters. Breaking down the Swoosh visuals and big cameos… https://t.co/f1TVPwllFN ComplexSneakers Fri Aug 14 04:23:59 +0000 2020
Cool map from @Stadium breaking down which states will have FBS programs playing football in fall as of Aug. 13 https://t.co/HlSwuJF4Yj Brett_McMurphy (from Tampa) Thu Aug 13 15:21:08 +0000 2020
Biden has proposed imposing this on the entire nation https://t.co/snxSy2Hauc marklevinshow (from Underground Bunker) Thu Aug 13 02:52:42 +0000 2020
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