It’s easy to get lost in the din of ideas about ecommerce, so I’ve listed six marketing goals that you should definitely adopt for your store.
As more and more people hop onto the ecommerce bandwagon, it’s becoming more urgent for brands to invest in SEO or search engine optimization . Having the right optimizations in place, especially on your product pages, makes it easier for search engines to find your store and show it in relevant search results. Ultimately, this will lead potential buyers to your store and help establish its name in the niche it falls under.
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Adidas to boost ecommerce, recycled gear in 5-year plan
(Bloomberg)— Adidas AG, No. 17 in the Digital Commerce 360 Europe 500 , is targeting sales growth of as much as 10% annually through 2025 as it doubles down on e-commerce and sustainable materials.
The German sportswear maker forecast a surge in online sales and the steady build-out of shoes and apparel made from recycled materials to help push up profit by as much as 18% a year. The company also expects mid-teens percentage growth in products for women. The shares rose as much as 8.6% in Frankfurt Wednesday.
Human Element Add eCommerce Strategist - MITechNews
ANN ARBOR – Human Element has expanded its team with the addition of eCommerce strategist, Gary Goodman.
Goodman brings to HEi a broad view of the eCommerce landscape, having been both the merchant and the services provider, giving him a deep understanding of the unique challenges eCommerce merchants face today. Goodman will help clients find opportunities for growth and optimize their online operations.
Coupang IPO Shows Strong eCommerce Enthusiasm | PYMNTS.com
South Korean eCommerce giant Coupang ended its first day of trading at $49.25, up $14.25 on the day, or 40.7 percent.
It's not a bad haul for a first day of trading, and it could be further evidence that eCommerce is here to stay.
The target range had been $32 to $34 a share, CNBC reported. The offering price was $35, and the shares opened right out of the gate at $63.50.
And here's another article:
NuORDER Raises $45 Million Toward B2B eCommerce | PYMNTS.com
B2B eCommerce platform NuORDER has raised $45 million in a funding round, according to a press release on Wednesday (March 10).
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The press release said this round was "a testament to the acceleration of digital buying and selling over the past twelve months and signals future growth opportunities that exist within the multi-trillion-dollar B2B market."
The company, in existence since 2011, has been working on issues involving various industries like fashion, luxury, footwear, outdoor and sports. The company has seen 125 percent growth in the past year as businesses have needed to go digital to survive. Thirty percent of the gross merchandise volume (GMV) came from Europe, the release notes, and several big retailers, including Saks Fifth Avenue , Nordstrom and Bloomingdale's , have done their buying and selling only through NuORDER.
iD Fresh Food launches ecommerce platform - Times of India
It's Not Just Coupang: E-Commerce Upstarts Are Flourishing Everywhere | Barron's
Most investors had never heard of Coupang until March 11, when the South Korean e-commerce purveyor raised $3.5 billion in an initial public offering. The company closed its first day of trading with a market value close to $90 billion.
It's not the only emerging-markets platform to burst onto the radar lately. Allegro (ticker: ALE.Poland) became Poland' s most valuable company after its IPO last October. Russia's Ozon Holdings (OZON) has soared 80% since going public in November. That's peanuts compared with regional champions like MercadoLibre (MELI) in Latin America or Sea (SE) in Southeast Asia, whose shares have tripled and quintupled, respectively, over the past year.
The lasting implications of the baby boomer migration to ecommerce
Throughout 2020 and now into 2021, retailers have watched as Americans moved their purchases online. And, while nearly 70% of American consumers say they’d prefer to return to in-store grocery shopping once it’s safe, that’s not the case for everyone—particularly baby boomers.
According to a recent analysis via Resonate’s Ignite consumer intelligence platform, boomers are almost 14% less likely than the average American to say they’ll return to grocery shopping in-store post-pandemic. Given their spending power, baby boomers are an important demographic for retailers.
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