In looking back at the 2020 holiday shopping season, one thing became clear: ecommerce continues to be a driving force for making purchases. In fact, e-commerce sales during the November-December period increased by more than 45% over the same months the previous year. Remote or 'hybrid' work is the new normal for many, and, as a result, B2B buying is also experiencing ongoing shifts—from changing buying cycles to rising expectations around digital customer engagement.
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4 Ways Ecommerce Brands Can Drive Engagement, Sales - Multichannel Merchant
The impact the pandemic has had on ecommerce is enormous, with records and predictions for 2020 already shattered. With trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey.
Attracting customers to a your site is one thing, but how can you ensure they'll actually convert and keep coming back? Here are four ways to drive increased sales and engagement in the current environment.
Market trends draw a medical manufacturer into ecommerce
A family-run business, Spectra Medical Devices Inc. manufactures needles for pain management procedures such as epidurals and peripheral nerve blocks, as well as other medical products.
For decades, the company has sold inventory including injection needles, syringes, scalpels, disposable surgical instruments and pharmaceuticals through large distributors such as Owens and Minor Distribution Inc. and Cardinal Health.
But now Spectra is also relying on direct sales to end customers through its recently launched B2B ecommerce site, as well as through its sales force.
Twitter trials new ecommerce features for tweets - ThePaypers
According to TechCrunch , with a new Twitter card format, the company is experimenting with tweets that include a big 'Shop' button and integrate product details directly into the tweet itself, including the product name, shop name, and product pricing. While these tweets would work well as ads, Twitter confirmed to us the tweet is an example of a new treatment for 'organic' tweets focused on ecommerce.
Overall, the idea that Twitter could become more of a discovery network for ecommerce products is an interesting one, especially given the growth in the social commerce sector in recent months. This includes increased investment from Facebook into shopping features across Facebook, Instagram and WhatsApp, as well as the growing attention being paid to video-based shopping, TechCrunch stated.
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UPDATE 2-Deutsche Post lifts targets as sees ecommerce boom lasting | Reuters
BERLIN, March 9 (Reuters) - Deutsche Post raised its medium-term financial targets on Tuesday after beating its forecasts for 2020, predicting the boom in ecommerce driven by the coronavirus pandemic will continue and world trade will gradually recover.
Deutsche Post DHL, one of the world's biggest logistics companies, expects operating profit to increase to more than 5.6 billion euros ($6.6 billion) in 2021, and to more than 6.0 billion in 2023, after a 17% rise to 4.8 billion in 2020.
Will Social Commerce Disrupt Retail in U.S., Europe? | Practical Ecommerce
Social commerce is not clearly defined in the West, where it can describe everything from social media marketing to social selling. But in China, “social commerce” has come to represent a complete social-shopping experience that includes:
The social commerce experience “is like you are exploring an amusement park. It is chaotic. It is fun, and it is even a little bit addictive,” said Angela Wang, who is a senior analyst with the Boston Consulting Group and a corporate director for Chanel.
E-commerce: The great accelerator - Logistics Management
When we look back on this time in history, we can say with some certainty that the pandemic acted as a great accelerator.
It immediately intensified the pressure on a freight network that was already bursting at the seams, and that in turn accelerated our acceptance of new software and automation necessary to streamline our operations to meet pressing customer demands—in both order fulfillment and delivery—despite shrinking labor availability and capacity.
Ecommerce in 2021: Critical Growth Strategies for sellers - Tamebay
In 2020 Amazon sales hit $386 billion, up 84%. eBay added 11 million new customers, 11 million! People of all ages and interests, were forced to shop online because of COVID. If you're one of the marketplace sellers that has ridden the ecommerce wave of the past year, you're about to get a wake up call. Consumers are craving the real world, and soon, those doors are opening. What was easily won, can be easily lost.
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