Friday, March 5, 2021

Napkyn Analytics Announces New Line of Google Analytics 4 Services

In response to Google's recommendation that companies create a new GA4 property alongside their existing property (often referred to as dual deploying or dual tagging), in order to start gathering data, as well as benefit from the latest innovations, Napkyn Analytics has added a new line of services to assist clients with:

1. Deciding when the right time is to dual deploy
2. Determining what changes need to be made to their current measurement setup
3. Creating a clear set of instructions for translating their current measurement framework
4. Building the new framework
5. Deploying the new GA4 property

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Publisher: MarTech Series
Date: 2021-03-05T19:25:54 05:30
Twitter: @MarTechSeries
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This may worth something:

Hightouch Ushers In The Era Of Operational Analytics

From small startups to big tech companies, each corporation now builds its culture and strategy around data. The rise of the data scientist's role within a technology firm reflects the necessity to have data-driven decision-making as the standard. However, it's not enough for a company's data scientists to store and analyze the information stored in a typical data warehouse.

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Business-oriented groups within a company, such as sales and marketing, rely on customer data to rapidly adapt their selling and outreach strategies for current and future customers. However, these teams lack the engineering resources to sync data from the company's data warehouse to their internal tools. Usually, they must request an engineer's help to build a pipeline from the database to the software-as-a-service (SaaS) tool, which can take anywhere from weeks to months.

Publisher: Forbes
Date: 2021-03-04
Author: Frederick Daso
Twitter: @forbes
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Global IoT Data Management and Analytics Markets, 2021-2026 - Leading Industry Verticals are

Dublin, March 05, 2021 (GLOBE NEWSWIRE) -- The "IoT Data Management and Analytics Market by Technology, Infrastructure, Deployment Model (Cloud vs. Premise), Solutions, Applications and Services in Industry Verticals 2021 - 2026" report has been added to ResearchAndMarkets.com's offering.

This report evaluates the market for IoT data management and analytics. The report analyzes key challenges and opportunities such as managing IoT data based on ownership, care of custody, and usage rights.

Publisher: GlobeNewswire News Room
Date: 3/5/2021 11:58:39 AM
Author: Research and Markets
Twitter: @globenewswire
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Analytics Insight Names 'The 10 Most Impactful Women in Technology’ in March 2021 |

The magazine issue recognizes the achievements of ten trendsetting women who are breaking the status quo and setting new benchmarks for themselves and others in the tech industry. With their relentless zeal, commitment and far-sighted vision, they have transformed the facet of several industry verticals using technological solutions. Here are the executives that made the list.

Cinthia Portugal : As the Vice President of Marketing at Humio, Cinthia drives its overall marketing strategy and execution. Her work at Humio focuses on driving strategies to connect customers to global products and brands. Previously, Cinthia has worked with early-stage start-ups to develop go-to-market strategies, product positioning, and leading major launches.

Date: 2021-03-05
Twitter: @businesswire
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And here's another article:

Tech Mahindra partners with ThoughtSpot to offer AI-driven analytics

Tech Mahindra will integrate ThoughtSpot's search and AI-driven analytics platform with its Virtual Analyst platform to drive multi-level data analysis and empower users with real-time insights to make informed business decisions

Publisher: mint
Date: 2021-03-05T13:30:28 05:30
Author: Staff Writer
Twitter: @mint
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Meet Alteryx, A Big Data Analytics Competitor To Palantir

Palantir's Business: For readers unfamiliar, Palantir builds and deploys software platforms for the intelligence community in the United States to assist in counterterrorism investigations and operations. The company is known for Palantir Gotham, a software platform for government operatives in the defense and intelligence sectors.

Palantir Gotham enables users to identify patterns hidden deep within datasets, ranging from signals intelligence sources to reports from confidential informants, as well as facilitates the handoff between analysts and operational users, helping operators plan and execute real-world responses to threats that have been identified within the platform.

Twitter: @Yahoo
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KeyCorp buys data analytics firm AQN Strategies

AQN is a self-described leader in advisory services for businesses across payments, consumer lending and small business that has advised nearly 50 companies in the past five years.

"Founded in 2016, AQN's highly experienced operators have worked with banks and fintechs across the industry to deliver value-based strategies by combining rigorous data and analytics capabilities with expertise across the credit and payments value chain," said the parent company of Cleveland-based KeyBank in its announcement.

Publisher: Crain's Cleveland Business
Date: 2021-03-03T13:42:26-0500
Author: Jeremy Nobile
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Dodge Data & Analytics Selects Reltio Enterprise 360 to Build New Construction Data Services

Strategic Collaboration Drives Flexibility and Scalability to Harness, Aggregate, and Analyze Data from Tens of Thousands of Public and Private Sources

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Reltio Enterprise 360 will consolidate, reconcile, and serve as the single source of master data for Dodge Data & Analytics' portfolio of information and analytics products and services for all commercial construction market participants, along with its sales and marketing programs.

Twitter: @Yahoo
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