YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry.
Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.
"Video has not only led the charge in terms of the growth of the advertising industry, but it really is kind of at that pinnacle," he said.
Quite a lot has been going on:
Building Your Business Online: WP Engine Announces New eCommerce Solution for Small/Medium
WordPress eCommerce solution enables selling success for first-timers and those looking to scale their eCommerce operations
WP Engine, the world's most trusted WordPress technology company, today announced an exciting new eCommerce solution for small and medium businesses (SMB) looking to make the leap into online sales or make more money faster with their existing eCommerce business. (Graphic: Business Wire)
Personalized eCommerce Achieved Through Product Configurator
In a world where mass production is everywhere, people long for customized experiences and products. According to Segment, 71% of consumers express frustration with impersonal shopping experiences. From 2015-2018, interest in customized products grew 2.4x. Given the size of businesses and supply chains, mass customization may seem impossible to some, but there is a way.
Thanks to the digital revolution bringing more and more tech into the hands of individuals, today's consumers have increasingly diverse needs. As far back as 1974, Burger King expressed the process of customization in a way anyone could understand: "Hold the pickles, hold the lettuce, special orders don't upset us." While fast food may be an easier product to customize than some, the principle holds true.
Webscale Launches Global Ecommerce Security Report - Reveals Critical Insights and Key Learnings
SANTA CLARA, Calif., March 10, 2021 (GLOBE NEWSWIRE) -- Webscale, the Safest Cloud Hosting for Ecommerce, has released its flagship 2021 Global Ecommerce Security Report , a comprehensive annual review of the preparedness, trends, technologies, sentiments, investments, and business impact of security on the ecommerce industry over the course of the last year.
The report is the outcome of one of the widest security-focused surveys conducted in the ecommerce industry, engaging 1572 ecommerce professionals, including merchants and digital agencies, to understand how they fared security-wise during 2020, what gaps they identified, and where they plan to focus and invest in 2021.
In case you are keeping track:
B2B Sellers Investing in Ecommerce in 2021 - Small Business Trends
Build-A-Bear Reports 104 Pct Surge In eCommerce | PYMNTS.com
Build-A-Bear Workshop, Inc. reported as part of its financial results that consolidated eCommerce demand surged by 104 percent in the fourth quarter of 2020 compared to the fourth quarter of fiscal 2019, according to a Wednesday (March 10) announcement .
Build-A-Bear had 354 corporately managed stores as of Jan. 30, 2021, with some stores continuing to be closed due to government restrictions.
"While the company's response to the pandemic included renegotiating over 90 percent of its corporately-managed store leases in fiscal 2020, it maintains a high level of lease optionality, with over 75 percent of locations having a lease event within the next three years," the company said in the announcement.
10 Reasons Your eCommerce Website is Not Converting - Business 2 Community
seoplus+ has been a Shopify partner for nearly five years. Over this time, we've talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how difficult it will be to get consumers to open their wallets.
From these discussions as well as from managing digital marketing campaigns for several eCommerce stores, we see factors that differentiate top-performing stores and struggling stores.
Lyst's partnerships chief on the state of fashion ecommerce | Econsultancy
What does the new retail landscape mean for Lyst and the burgeoning 'fashion tech' space in general? Chief Partnerships Officer Jenny Cossons discusses personalisation, social commerce and becoming the ‘Spotify of fashion’.
The past year has been one of the most difficult on record for the fashion industry, resulting in insurmountable losses for some of the world’s biggest fashion retail brands.
There have been successes, of course, mostly from ecommerce brands who deftly responded to changing consumer behaviour during the pandemic. Perhaps unsurprisingly, digital commerce has been touted as the main driver of growth for the fashion industry in the next 12 months.
Happening on Twitter
"I reject the idea that investing is gambling." Robinhood CEO @vladtenev rebukes his harshest critics, addresses l… https://t.co/vTPcSUyZ19 emilychangtv (from San Francisco) Thu Mar 11 04:15:49 +0000 2021
Investing in our nation's crumbling infrastructure will not only help us meet the challenges of a changing climate,… https://t.co/GLFtSxKvCr RepSusieLee (from Las Vegas, NV) Wed Mar 10 17:30:00 +0000 2021
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