Monday, January 6, 2020

Missing From Democratic 2020 Ad Wars: Attacks on Rivals - The New York Times

Four years ago in Iowa and New Hampshire, a political circular firing squad erupted during nearly every prime-time commercial break. Republican presidential candidates and their allied super PACs unleashed a cacophony of personal, caustic attack ads as they sought to break through in a historically large field.

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"Give people a fair deal and real economic power," Tom Steyer , the biggest advertiser in Iowa, says in his most recent ad.

Date: 2020-01-05T19:17:36.000Z
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Other things to check out:

Policygenius goes back to the future in 2020 with its new subway ad campaign – Tearsheet

But, as the ads show by displaying the 1960s era futuristic predictions of flying cars and teleportation, human beings typically get the future wrong. Given our poor forecasting ability, the ad campaign recommends buying insurance.

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Australian PM Morrison faces fresh fury for bush fire 'campaign ad', Australia/NZ News & Top

SYDNEY (AFP) - Australian Prime Minister Scott Morrison faced renewed criticism on Saturday (Jan 4), after sharing bush fire-themed party campaign ads that opponents condemned as "disgusting" and a respected defence force association said was "milking" the crisis.

Facing sustained anger for his handling of the months-long crisis, Morrison sought to get on the front foot on Saturday, announcing increased military assistance to beleaguered volunteer firefighters .

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Publisher: The Straits Times
Date: 2020-01-04T20:34:07 08:00
Twitter: @STCOM
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Greece Putting Together Big Push Ad Tourism Campaign - The National Herald

ATHENS – Not wanting to be complacent after a run of consecutive tourism seasons, the The Greek National Tourism Organization is already early in the new year putting together an ad campaign for early booking and show off the country as a year-round destination.

GNTO General Secretary Dimitris Frangakis said 70 percent of the campaign will use social media and digital tools and especially target Europe, the US and Canada, said Kathimerini.

The GNTO said it will take part in 47 international tourism fairs this year, nearly one ecery week, and has renovated its presentation facilities with Greece becoming a hot spot in recent years, especially for celebrities and the super-rich.

Publisher: The National Herald
Date: 2020-01-05T11:54:07 00:00
Twitter: @NationalHerald
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This may worth something:

Tourism Australia has paused its brand new $15 million ad campaign as tourists are evacuated from

Tourism Australia’s $15 million campaign to encourage UK visitors has been paused as bushfires rage down the country’s east coast.

“In light of the current situation in Australia, we have reduced some of our campaign activity in the UK and will continue to review our planned activity over the coming months,” a spokesperson told Business Insider Australia.

“The number one priority right now continues to be the emergency response to these devastating bushfires and the safety of communities and tourists in affected areas.”

Publisher: Business Insider Australia
Date: 2020-01-06T13:58:37 11:00
Author: Jack Derwin
Twitter: @BIAUS
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Ad campaign boosts congresswoman after vote - All Politics is Local

The organization will run similar ad campaigns in a dozen other districts with vulnerable lawmakers who voted in favor of H.R. 3, including Fitzpatrick and several Democrats in swing districts. Wakana said his organization is bipartisan, and willing to support anyone in its lobbying efforts to lower the cost of medication.

Publisher: All Politics is Local
Date: 2020-01-04T00:02:53 00:00
Author: chair
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HeyHuman secures Kelly Brook as face of new year SlimFast ad campaign Prolific London

Two new SlimFast UK campaigns from behavioural communications agency HeyHuman will be fronted by English model Kelly Brook.

The 'Works for me' brand ads will promote the brand's range of replacement shakes, bars and snacks, and are designed to reinforce the brand's effective, doable weight loss proposition.

The brand ad is supported by a month-long #ICANJAN TV and Social campaign launches at the end of December to inspire people to deliver on their New Year's weight-loss resolutions.

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Publisher: Prolific London
Date: 2020-01-03T07:37:11 00:00
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CALL BOX - News - The Florida Times-Union - Jacksonville, FL

The Grande Boulevard Mall opened in 1983, but some say its advertising campaign aimed at upscale shoppers doomed it to failure. But it was bought by Florida State College at Jacksonville and has found success as its Deerwood Center.

Question: Do you remember the Grande Boulevard Mall's advertising line that the "mall isn’t for everyone." Apparently, the line caught on sooner than later.

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Dear G.G.: The Grande Boulevard Mall's marketing campaign has gone down as one of the worst in Jacksonville history.

Publisher: The Florida Times-Union
Date: 7E15F9269E2CE66F2A488ABB04B5015E
Author: Sandy Strickland
Twitter: @jaxdotcom
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