The Vogue Business Index shows that brand loyalty often trumps brand values in determining whether or not consumers believe a brand to be sustainable.
Brand affinity has a halo effect: how much someone likes a brand positively correlates with how sustainable they believe the brand to be, no matter how sustainable the brand actually is, the Vogue Business Index shows.
The survey of luxury consumers showed that brands ranking highest in the metrics for consumer sentiment , including Louis Vuitton, Hermès and Chanel, were also among the top-rated for their environmental, social and corporate governance (ESG) measures — despite sharing few details of their efforts in these categories. The research, done in November 2019 through January 2020, also analysed factors like corporate governance, board effectiveness and culture.
In case you are keeping track:
4 Programs to Help You Retain Your Customers
There are key areas that contribute to increased revenue. Each of these customer-focused areas are important for business growth and need to be developed when creating and implementing a solid marketing strategy. The three areas are:
Marketing departments must reevaluate and determine where best to deploy their resources to support sales and revenue goals. An emphasis on the third area above, customer acquisition, will be the most challenging and resource intense. Competition, awareness and budgets have all been turned upside down in the last 90 days.
Letter to the editor: Giant Eagle shows care for customers | TribLIVE.com
I was in Giant Eagle the other day and a man was asked to leave the store if he would not wear a mask. Despite his protests of a medical condition as his reason to not wear one, the store insisted and he begrudgingly put on a mask. I applaud Giant Eagle for adhering to the mandate requiring all customers to wear a mask. It shows that Giant Eagle is concerned about the health of its customers.
Then I went to Walmart. Despite signs posted outside each entrance stating that customers must wear masks due to the state mandate, there were several customers in the store not wearing a mask. When I asked management why this was not being enforced, I was told they will not force customers to wear masks.
Kissimmee Utility Authority to reopen its lobby to customers on Monday
Following yesterday’s announcement by Governor Ron DeSantis that the state will move into a “Phase Two” reopening on Friday, Kissimmee Utility Authority has announced today that it will reopen its lobby to customers on Monday, June 8. The customer service center will be open from 7 a.m. until 6 p.m., Monday through Friday, excluding holidays and is located at 701 W. Carroll Street in Kissimmee.
KUA has adopted the countywide "We've Opened Safely" guidelines, underscoring its commitment to a disinfection and sanitization plan, physical distancing measures, protective gear (masks, barriers), employee training on its COVID-19 plan, employee screenings and industry best practices.
Quite a lot has been going on:
Blackbaud Customers Around the World Rely on Technology to Support COVID-19 Research and
"Throughout the world, many of our customers are on the frontlines of COVID-19 relief and having the cloud software in place to support their missions has never been more critical," said Mike Gianoni , president and CEO, Blackbaud. "We have been continually amazed by our customers globally and their ingenuity during this time and are proud to support their efforts through reliable and highly effective technology."
"We are incredibly grateful for Blackbaud's support in our efforts to facilitate philanthropic giving to accelerate COVID-19 vaccine development at The University of Queensland ," said Jennifer Karlson , pro-vice-chancellor of advancement, University of Queensland . "The technology has been a critical gateway for the UQ community to give to this important cause."
FCC extends deadline for ISPs to quit charging customers who use their own equipment - The Verge
The "truth-in-billing" requirements of the Television Viewer Protection Act (TVPA) of 2019 state that ISPs must "refrain from charging a consumer for using equipment not provided by the service provider."
The FCC said in its ruling that broadband ISPs are integral to efforts to "keep Americans informed and connected" during the COVID-19 pandemic, and it was granting the six-month extension "so that these service providers may focus their resources on this critical effort."
What is beauty conglomerates' responsibility to black customers? – Glossy
In the mid-2010s, beauty conglomerates began to recognize the power of black-founded businesses. In 2014, L'Oréal USA purchased Carol’s Daughter, founded by Lisa Price, to expand its multi-cultural beauty offering. At the time, the company was valued at $27 million. And in 2017, Unilever purchased Sundial Brands made up of SheaMoisture, Nubian Heritage, Madam C.J. Walker and Nyakio from black entrepreneur Richelieu Dennis.
Through Shea Moisture, Unilever established a a $100,000 investment fund that will be provided to five activists working toward social change, and many of its brands including Axe, Tazo, Suave, Seventh Generation, Degree and Vaseline have pledged more than $1 million to organizations fighting for racial equality.
Acela Service Resumes for Amtrak Customers on the Northeast Corridor with New Safety Initiatives
As recovery across the country continues, Acela service on the Northeast Corridor resumes today on a modified schedule with the restoration of three weekday Acela roundtrips utilizing the new safety initiatives for customers and employees that Amtrak has implemented.
Amtrak and train travel will lead the way and set a new standard of transportation. While continuing to leverage a full-time medical director and public health and safety teams who have been on the front lines throughout the COVID-19 outbreak providing expert counsel, Amtrak has implemented the following measures:
Happening on Twitter
Not that there was ever an excuse before, but now, if you're working on a project and your colleagues say they can'… https://t.co/VI3IMywP0v eiffeltyler (from New York, NY) Wed Jun 03 13:22:10 +0000 2020
Can we just say, 'Ain't nobody like our desi girl'😍❤ Which look of @priyankachopra do you like most?😍… https://t.co/8NiUCqsgEz pinkvilla (from Mumbai, India) Thu Jun 04 05:03:47 +0000 2020
First and foremost, I hold myself accountable, and I'll be changing how I spend my dollar moving forward. You can… https://t.co/89H0feLmrH KarenCivil Mon Jun 01 13:07:33 +0000 2020
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