A new ad campaign narrated by LeBron James is taking aim at Georgia and other states that are pushing laws restricting access to the ballot box. The Protect Our Power campaign was launched by the organization More Than a Vote, founded by Black artists and athletes, and the ad will air ahead of the NBA All-Star Game on Sunday.
"Look what we made happen. What our voices made possible," James said in his narration. "And now, look what they're trying to do to silence us. Using every trick in the book, and attacking democracy itself. Because they saw what we're capable of, and they fear it."
Quite a lot has been going on:
Meck County to launch nearly $500,000 COVID-19 vaccine awareness ad campaign
MECKLENBURG COUNTY, N.C. — Mecklenburg County officials are launching a new ad campaign to target underrepresented, disproportionately impacted, hesitant and most at-risk residents with information about how, when and where they can get a COVID-19 vaccine.
The county is investing $456,857 in the effort. Last year, the county launched a similar media campaign focused on masks that resulted in 55 million impressions.
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"I certainly am hoping that the campaign is going to go so well that they are going to come back and ask us to invest even more because we are finding we are getting even more penetration in these hard to reach areas," Commissioner Mark Jerrell said.
New normal or ew normal: Suitsupply campaign garners mixed reactions | PR Week
Storyboard: HUL challenges the beauty stereotypes with Dove's ad campaign - cnbctv18.com
Dove, in its latest ad campaign, showcases the hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
#StopTheBeautyTest, a film born out of conversations with women from across the country, captures some raw situations where women are judged during the matchmaking process for not being beautiful enough.
Supporting the campaign objective, Dove has also partnered with the leading matrimonial platforms, based on the shared belief that the matchmaking process should be free of beauty biases. Dove and Shaadi.com have come together to encourage users on the platform to look beyond body type, complexion, scars on face or hair type and length, to see new sizes and shades of beautiful.
In case you are keeping track:
Changes to Google Ads Impact Campaign Setup | Practical Ecommerce
Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are:
None of the changes are shocking. Over the last few years, Google has allowed more query variants to show for its match types. An ad could show if Google deems a query is related to the ad’s keyword.
Responsive search ads allow Google to determine automatically which combinations of copy work best.
Blackpink Star In A Pastel Ad For Adidas' 'Watch Us Move' Campaign
Blackpink flaunted their best poses in a commercial for Adidas’ “Watch Us Move” activewear campaign. The video sees each member of the K-pop group wearing a different sporty look, from a floral windbreaker to a sleek two-toned denim set. The collection is meant to coincide with International Women’s Day, where Adidas aims to celebrate all the strides that Blackpink have made in the music industry.
Budweiser Select marks return to nationwide distribution with new campaign | Ad Age
Budweiser head brewer Pete Kraemer appears in Budweiser Select's latest national ad from VaynerMedia, testifying to the brand's superior taste while taking a lie detector test.
Chief among Budweiser Select's few claims to fame is its relatively quick boom and bust. The Anheuser-Busch InBev brew was briefly a staple of the mid-2000s, but barely a year after its launch, the low-calorie brand's market share plummeted and its coast-to-coast availability soon withered away to a handful of retailers in St. Louis.
Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit 03/08/2021
Pinterest will launch its first brand campaign this year, according to a source involved in the planning. The idea is to reintroduce the company to the world in a new way.
The branding campaign was not announced at Pinterest’s first-ever partner and advertiser summit this week, but this year will prove to have many firsts for the company, which was founded in December 2009.
At the partner and advertising summit, the company made announcements focused on video, shopping, and making its trend data actionable.
Happening on Twitter
Watch the Second Round of the 2021 #NBAAllStarDraft with Team Captains LeBron James and Kevin Durant! #NBAAllStar https://t.co/viVDUNPCQR NBA Fri Mar 05 01:27:48 +0000 2021
LeBron James' decision to leave Cleveland and join Miami Heat was so resented that even Osama Bin Laden's translato… https://t.co/OR1UEoN8PT UberFacts (from 🌎) Fri Mar 05 03:55:39 +0000 2021
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