Tuesday, March 9, 2021

State launches digital ad campaign to leverage exposure during NCAA tourney - Indianapolis

Former late night TV host David Letterman and ESPN SportsCenter co-host Sage Steele narrate portions of the campaign , with Letterman doing the voiceover for digital advertising that features Hoosiers such as Jerry Lee Atwood, co-founder of Union Western Clothing, which has outfitted celebrities such as Post Malone and Lil Nas X, and Jayne During, owner of Kuaba Gallery in Carmel, which features contemporary art from Zimbabwe and sends a portion of sales to the Kuaba Humanitarian Foundation.

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Publisher: Indianapolis Business Journal
Date: 2021-03-08T15:31:04 00:00
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While you're here, how about this:

Precious Lee Marina Rinaldi Spring 2021 Ad Campaign - theFashionSpot

"Glad to see that Marina Rinaldi is getting a high-fashion edge by casting Precious," approved Benn98 . "It's as though we are witnessing a star slowly ascending to the top! I'm glad she booked this Marina Rinaldi campaign and delivered."

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"As much as I loved the majority of Ashley Graham's campaigns for Marina Rinaldi, I think it's incredibly refreshing to see Precious Lee… This has turned out to be quite the campaign! I love a studio setting with a fabulous model, great styling and strong sense of glamour. This delivers on all accounts," praised vogue28 .

Publisher: theFashionSpot
Date: 2021-03-09T08:21:14 00:00
Twitter: @fashion_spot
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Ed Sheeran song used in TV ad campaign for national day of reflection

The track Supermarket Flowers was donated for free to accompany a 60-second film which uses the possessions of people and families to highlight their loss.

The campaign, by the charity Marie Curie, is urging the nation to 'take a moment to reflect and a moment to connect'.

The charity is organising a national day of reflection on March 23 – the one-year anniversary of the first national lockdown.

It will include a minute's silence at 12pm followed by a bell toll, and people are being encouraged to stand on their doorsteps at 8pm with phones, candles and torches to signify a "beacon of remembrance".

Twitter: @Yahoo
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Beefeater to launch new TV ad campaign - Drinks International - The global choice for drinks

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

The Spirit of London campaign will run to the end of August and run through TV, video-on-demand and online video to coincide with the brand’s new bottle design which will launch in March .

“This is a significant investment for Beefeater and the start of a blockbuster few months,” said Laura Stephen, brand director for Beefeater at Pernod Ricard UK.

Date: D31F883256B54F67C2D5FCE8048DD484
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And here's another article:

Labor Union Releases Ad Campaign for Nursing Home Reforms

The ad released  by the union, which has served as a key ally for Cuomo over the last decade, credited the governor and state lawmakers for backing reform plans. 

Democrats in the state Senate this week approved a package of measures to address the issue; Assembly Democrats are expected to take up their own changes. 

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Date: HTML5 Flash
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Supreme Court ruling on conversions fuels Israeli campaign ads 

An ad from United Torah Judaism featuring dogs in yarmulkes provoked criticism from some lawmakers

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The decision last week by Israel’s Supreme Court to recognize non-Orthodox conversions for the sake of citizenship became a hot-button issue with just two weeks to go until the March 23 national election. Officially, campaign ads on TV and radio are not allowed to begin airing until Tuesday, but on social media and WhatsApp many ads are already making waves.

Publisher: Jewish Insider
Date: 2021-03-08T08:34:50 00:00
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T-Mobile Netherlands starts new 'unlimited' ad campaign for fixed services -

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Hotels.com tries to capture rising demand for 'revenge travel' in new campaign | Ad Age

"Booking a trip can feel dramatic but with free cancellation, you can't go wrong with Hotels.com," says Captain Obvious, who also appears in the spot. The brand tapped CPB, which it has worked with since 2013, for the new work.

"The business message of this ad campaign is that we have free cancellations," says Belkin. "You can make that reservation but know you can get out of it if the plan changes or world changes."

Yet while there are signs of a coming "revenge travel" season, travel brands are still dealing with financial losses from the last year. Expedia Group, which owns Hotels.com, recently reported fourth-quarter earnings that included a 64% revenue drop to $702 million for its retail brands segment, which includes brands such as Hotels.com, Expedia.com and Orbitz.

Date: 2021-03-08T06:00:00-05:00
Author: Adrianne Pasquarelli
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