Saturday, May 29, 2021

Pandemic and state ad campaign boost outdoor tourism | Local News | thesouthern.com

Cabin 6 at Shawnee Forest Cabins near Herod, Illinois. The cabins are popular with vacationers and others wanting to get away.

A rope bridge leads to a treehouse hot tub at Shawnee Forest Cabins near Herod at the edge of the Shawnee National Forest.

Illinois Gov. J.B. Pritzker speaks during a press conference at the Illinois Department of Transportation in Springfield earlier this month ahead of the holiday weekend. Pritzker this month unveiled a $6 million Illinois tourism campaign, "Time for Me to Drive," encouraging summer road trips.

Publisher: The Southern
Author: LES O
Twitter: @thesouthern
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How Do Facebook Ads Actually Work? Here's What You Need to Know

Facebook is fighting a lawsuit against their reach metrics . And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well.

With updates like exclusion controls , a new Conversions API that allows you to pull data directly from your server into Ads Manager, and transparency about the data Facebook is collecting , this social network doesn’t show any signs of slowing down.

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Publisher: Search Engine Journal
Date: 80969D31C3A3C3DA2D9FF418E324B35E
Twitter: @sejournal
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Spain's postal service ends its skin color-inspired stamp campaign that made the lightest stamps

(CNN) Correos, Spain's postal service, ended a widely derided stamp campaign inspired by different skin tones , just three days after its launch, following criticism that it perpetuated racism.

Publisher: CNN
Date: 2021-05-28T18:24:02Z
Author: Al Goodman Scottie Andrew and Nicole Chavez CNN
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Hawaii set to ramp up coronavirus vaccination campaign with incentives

HONOLULU (KHON2) — Hawaii is about to step up vaccination efforts with help from businesses by providing incentives to those who have yet to get their shots.

Those already vaccinated need not worry, because the state says they will also be included in the campaign.

In June and beyond there will be incentives to get vaccinated and even more sites to get them done at places that might not be expected.

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Publisher: KHON2
Date: 2021-05-29T04:24:42 00:00
Author: Manolo Morales
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Republican Anti-Democratic Advertising - The Santa Barbara Independent

The bill, which the Republicans filibustered, would have created a 9/11 type independent commission to study the “facts and causes” of the attack, “as well as the influencing factors that may have provoked the attack on our democracy.

The disclaimers which should accompany this Republican advertising campaign should include: January 6 was an insurrection aimed at overturning a democratic election; Republican members who supported and have information about the insurrection could have been subpoenaed (including Kevin McCarthy), and the Commission’s findings would have alienated both the GOP base which supports the attack, and ex-President Trump.

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Publisher: The Santa Barbara Independent
Date: 2021-05-29T00:26:01 00:00
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See the clever way Burger King plans to lure you back to its restauran

Burger King made its fresh ingredients a selling point in its recent rebranding . Now, it’s putting items that are decidedly more stale front and center.

Paris-based design agency Buzzman launched an ad campaign on May 25 for Burger King Belgium without a burger in sight. Rather, the campaign beckons would-be Whopper-eaters back into its restaurants with images of personal items guests might have left behind right before lockdown last year.”You probably can’t wait to see them again,” beckons Burger King in the social media ad campaign. “Well Burger King also can’t wait to see you again.”

Publisher: Fast Company
Date: 2021-05-27T09:00:06
Author: Lilly Smith
Twitter: @fastcompany
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Targeted AnyDesk Ads on Google Served Up Weaponized App | Threatpost

A fake version of the popular remote desktop application AnyDesk, pushed via ads appearing in Google search results, served up a trojanized version of the program. The campaign even bested AnyDesk’s own ad campaign on Google – ranking higher in its paid results.

The file bogus executable was signed by “Digital IT Consultants Plus Inc”, instead of the legitimate creators “philandro Software GmbH”.

“It appears that Google expeditiously took appropriate action, because at the time of this blog, the ad was no longer being served,” the report noted.

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Twitter: @threatpost
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Ladbrokes launches creative Euro 2020 ad campaign | EGR Intel |
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Publisher: EGR Intel
Author: Jake Evans
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Google expands shoppable content with YouTube product feeds | Campaign US

The pandemic accelerated e-commerce, as people opted to shop online more than ever before. But with multiple channels vying for consumer attention, brands are getting innovative with their messages.

“The video formats have the powerful storytelling abilities of the ad, and then they'll see product imagery next to that,” Nicky Rettke, director, product management, YouTube direct response, told Campaign US. “It helps to give the viewers more information about the products and make that information more accessible, and reduces friction to buy.”

Twitter: @Campaignliveus
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Huge Indian Dairy Corporation Urged To Make Plant-Based Switch

Amul, an Indian dairy cooperative and one of the biggest food companies in the country, is facing calls to abandon dairy and make the switch to plant-based.

But Amul is kicking back and stands by its firm views against plant-based products, which it says are inaccessible for people on lower incomes.

The animal advocacy charity penned a letter to the company, in the hopes of encouraging it to 'benefit from the booming vegan food and milk market'.

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Publisher: Plant Based News
Date: 2021-05-29T10:05:53 00:00
Twitter: @plantbasednews
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